08/06/2025
I'm a freelance marketing strategy consultant, primarily working with small beauty brands. Some are independent US brands, while others are European brands looking to enter the US market.
I typically provide full-service marketing support—from brand positioning and voice to digital strategy, content planning, and paid advertising. I help clients define their target audience, establish a tone of voice, and craft a visual language tailored for Instagram or TikTok, and I manage or oversee ex*****on.
I personally work on digital advertising campaigns, social media strategy, influencer collaborations, content calendars, and media kits. I also run ads, analyze performance, and use data to tell stories that truly drive brand growth, not just aesthetics.
Although I work remotely, I choose to live in New York City because it's a bellwether for the beauty industry—where new trends, product launches, and influencer culture all originate.
In addition, I mentor a small study group of three students via Telegram, which is a way for me to explore a teaching role.
Occasionally, I'm invited to serve as an event consultant, primarily responsible for marketing or organizational aspects.
