Top Floor Management

02/19/2021

SAG-AFTRA releases the terms for the Influencers Agreement contract covering performance work. Influencers now have access to the union's benefits, and there's no minimum follower count, no set rates.

SAG-AFTRA’s new Influencers Agreement, which the national board approved earlier this month, allows social media creators of sponsored content to join the union just like any other commercial perfo…

02/15/2021

Reflecting the expansion of entertainment, the Screen Actors Guild-American Federation of Television and Radio Artists has started an “Influencer Agreement." Those who create sponsored content for brands now have access to exposure, health and pension plans, and legal representation.

SAG-AFTRA has approved a new “influencer agreement.”

02/11/2021

Here are a few insightful stories from three black creators about the ups and downs of TikTok and the importance of taking initiative:

Brinkley Garner, Déja Zhane, and Makayla Did are already stanning themselves. It’s up to TikTok to keep up.

02/10/2021

Marketer and talent manager Keith Dorsey is paving the way for Atlanta's TikTok scene. Dorsey inspires young Black American creators to lay the foundation so that others can join them in reshaping the future of entertainment:

The talent manager is the architect of one of the first major all-Black content houses, where influencers live and work together to raise their profiles and earn a living via social media.

02/10/2021

Universal Music Group (UMG) and TikTok have partnered up to support artists and bring more developments in digital marketing, A&R, user data, and more. This collaboration sets the precedent for the industry:

Universal Music Group and TikTok have entered a new licensing deal and partnership for new initiatives involving digital marketing, A&R, user data and more.

02/10/2021

Find out what Snapchat is doing to brand itself as TikTok’s biggest competitor and how user anonymity promotes a culture of witty, innovative content:

Since Spotlight’s launch, the app has been giving ordinary users a share of $1m daily for popular content

02/09/2021

Here's a sharp, compelling opinion piece about the new -centric documentary "Fake Famous" by Buzzfeed's Stephanie McNeal:

Fake Famous sneers at an industry that has been primarily built and run by women while, in some cases, using influencers’ content without their permission.

02/08/2021

It's never too late to improve your content! Here are some solid tips on how to stop scrolling and keep followers invested in you:

From hashtag challenges to "flip the switch" dances, there are several ways for your brand to genuinely join in on the TikTok craze.

02/05/2021

INFLUENCER SPOTLIGHT: Brett is a 20-year-old content creator & entrepreneur from Chicago, Illinois. He's been making comedic content for 3 years across many platforms. His goals are to make people smile & motivate a younger audience to pursue their passions. He founded ZadaTask, a service that helps high schoolers match with homeowners to complete tasks for quick cash.

02/05/2021

INFLUENCER SPOTLIGHT: August is a content creator, actor & entrepreneur. A hard worker, he cultivates incredibly engaging followers & develops his positive motive brand. He has years of experience working with companies to provide compelling content & drives his audience to the brand’s pages.

02/05/2021

INFLUENCER SPOTLIGHT: Alex is a 16-year-old college student from South Florida. She loves the beach, outdoors, photography & video editing. One of her goals is to make people smile every day. She adores the connections she makes with her followers, mainly because she has the chance to make new friends worldwide.

02/03/2021

INFLUENCER SPOTLIGHT: Robbie, Mark & Joey are 24-year-old identical triplets from Toronto, Canada. They love creating funny, enjoyable & positive content. Most importantly, they cherish their relationships with their fans.