11/17/2025
22% of U.S. podcast listeners have made a purchase after hearing an ad 📈
- According to the Advertising Landscape report (July 2025)
That’s higher than what Instagram, YouTube, TikTok, or even Netflix and Peacock can pull off.
This clearly shows that “podcast advertising” outperforms all other media when it comes to
driving immediate consumer action.
Why do podcast ads deliver better results? It all comes down to the audience’s listening habits.
➡️ 55% of regular listeners tune in to their favorite show for six hours or more each week.
When someone spends hours listening each week, they naturally trust the host enough to check out a recommendation.
That’s why 27% of people look up the brand or product, and 26% visit the brand’s social page after hearing a podcast ad.
➡️ Millennials and Gen Z respond to podcast ads faster than any other age group.
If you’ve been thinking of starting your own show, whether to earn from brands or promote your own brand, visit Podify.com for end-to-end support.
Podify