The BusinessZone with Crystal and Gilbert

12/01/2025

The 2028 LA Olympics are coming, with a budget of $5 billion. Learn how minority businesses can get involved and secure a piece of the pie. A special guest explains the steps to take.

12/01/2025

Intuit's press release about working with Team USA athletes on tax prep and financing is genius! Weaving products into athlete marketing addresses a huge issue: financial literacy. But will commercial brands hire local businesses? I hope someone bridges that gap.

11/30/2025

An athlete didn't make the team? See it as a marketing opportunity! Brands seek generic athletes for campaigns, especially around the Olympics. Find rising talent who understand the sport—it’s a win-win.

11/30/2025

Fresh out of college with a journalism degree, finding agency work felt impossible. So, she created her own agency and landed an Olympic gold medalist as a client, securing a major deal with Under Armour. A true small business success story!

11/28/2025

Wondering if you're where you're meant to be? This agent believes destiny led them here. It's about sticking with athletes through everything, from injuries to career pivots. The goal? Setting them up for success, even after retirement.

Lila S. Brown, Olympic/Paralympic, CEO/Founder, Ella Bee Sports Media Group, https://ellabeemediagroup.com/

11/27/2025

11/26/2025

Some NIL deals sound amazing, but I'm not sure they're all what they seem. If I were a student athlete making $500k, I might just walk. NIL is showing us how much schools have made for decades off athletes' names.
Lila S. Brown, Olympic/Paralympic, Founder/CEO, Ella Bee Sports Media Group, website: https://ellabeemediagroup.com/

11/26/2025

Many don't realize Team USA athletes often self-fund their journeys before making the big leagues. Imagine LeBron James covering airfare and uniforms himself! Small businesses can help these athletes reach their potential. Partner with them and make a difference.

11/24/2025

Don't wait for a government contract. Small businesses can get involved with the Olympic and Paralympic movement through athlete partnerships. Align your brand values with an athlete's story, especially a hometown hero. Elevate your brand!

11/24/2025

Don’t wait for big sponsorships—partner with Olympic athletes now! 🌍
💬 Watch more at TheBusinessZoneWithCrystalAndGilbert.com
🎙️ Streaming live Fridays at 3 PM (PST) on Facebook, LinkedIn & YouTube!
📩 Contact: [email protected]
🔔 Subscribe for weekly tips to grow your small business!


Don't wait for a government contract. Small businesses can get involved with the Olympic and Paralympic movement through athlete partnerships. Align your brand values with an athlete's story, especially a hometown hero. Elevate your brand!

11/24/2025

She lost her Nike deal, then posed n**e for ESPN. Boom. A brand new fanbase. Companies swarmed. That's when we landed her the first-ever track & field shoe deal with Under Armour. An investment? Yes. Worth it? Absolutely.

11/21/2025

Discover the ultimate guide to navigating the LA 28 Olympics with Lila Brown's expert tips and secrets.

Lila Brown believes that Olympic sports marketing isn't just for Fortune 500s—it's a powerful opportunity for small businesses to align with purpose-driven storytelling and global excellence. Discover the power of Olympic sports marketing for small businesses.

Can smaller companies really succeed with this type of marketing strategy? In this video, we'll explore the possibilities and challenges of Olympic sports marketing for small businesses and discuss whether it's a viable option for reaching new customers and growing your brand. Learn how to leverage the excitement and prestige of Olympic sports to promote your business and stay ahead of the competition.

Whether you're a startup or an established small business, this video will provide valuable insights and tips on how to make Olympic sports marketing work for you.