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09/04/2021

Facebook’s Double Bullseye

Facebook than when Brenda Song agreed to be in The Social Network. After a Washington, DC, a federal court dismissed two antitrust cases against the company, it became the fifth US firm to reach a $1 trillion market capitalization.

The backstory: In December, the FTC and a group of attorneys general from 48 states and territories hit Facebook with two lawsuits, alleging the company has a monopoly over personal social networking after its purchases of WhatsApp and Instagram.


Judge James Boasberg did not think the FTC provided sufficient evidence to back up that argument. “It is almost as if the agency expects the court to simply nod to the conventional wisdom that Facebook is a monopolist,” he said.

After the decision, Facebook shares gained 4.2% for its grand entrance into the four-comma dollar club. The first US company to hit a $1 trillion valuation was Apple in 2018, and since then Microsoft, Amazon, and Alphabet have all joined.

Looking ahead...while this is a setback for regulators, Facebook isn’t in the clear yet. The FTC has until July 29 to file an amended complaint and yesterday, the House Judiciary

Committee approved all six bills that would give US antitrust law its biggest makeover in decades.

Let's discuss how you can build your BRAND on social media

𝐕𝐢𝐬𝐢𝐭 𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞.

09/02/2021

09/01/2021

People will forget what you said,
People will forget what you did,
But people will never forget how you made them feel.

Quote:-

Let's discuss how you can build your BRAND on social media

𝐕𝐢𝐬𝐢𝐭 𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞.

08/30/2021

Addicted to TikTok?

Here are 5 things you need to know to make money from brands as an influencer.

TikTok has launched a new feature called Spark Ads for influencers to collaborate with businesses.

Content creators on popular video-sharing app TikTok will now earn more than followers, fame and clicks when creating content from viral trends.

This means content creators don't have to start from scratch to create a new advert to promote the brand.

Times LIVE caught up with Scott Thwaites, head of emerging markets at TikTok Global Business Solutions, and here are five things you need to know:

How will brands see me?
Will TikTok act as the middle man?
Obsessed with TikTok?
What if I have only a few followers?
Businesses and influencers of all sizes can use the feature for collaborations?
Do I need to create new content from scratch?
What are brands looking for?
“It’s a testament to the diversity of the region and the immense potential seen in this market,”

Let's discuss how you can build your BRAND on social media

𝐕𝐢𝐬𝐢𝐭 𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞.

08/14/2021

Facebook Runs Video Tests to Make Instagram More Like TikTok⁣.

Facebook CEO Mark Zuckerberg has talked about the company's transformation into a video-centric platform for years. ⁣
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He said in 2016 that he wouldn’t be surprised if most of the content that people see on Facebook consisted of video in the following five years, BuzzFeed News reported. ⁣
⁣
Instagram's video push is another sign that such speculation is becoming a reality.⁣
⁣
“People are looking to Instagram to be entertained. There’s stiff competition, and there’s more to do,” Mosseri said. “We have to embrace that, and that means change.”⁣
⁣
Facebook is testing changes to its Instagram photo-sharing app that will make it more like the social video app TikTok.
⁣
“We’re also going to be experimenting with how do we embrace video more broadly -- full screen, immersive, entertaining, mobile-first video,” Mosseri said. “You’ll see us do a number of things, or experiment with a number of things in this space over the coming months.”⁣
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“We’re no longer a photo-sharing app or a square photo-sharing app,” Mosseri said. “Let’s be honest, there’s some really serious competition right now. TikTok is huge. YouTube is even bigger, and there’s lots of other upstarts as well.”⁣

Let's discuss how you can build your BRAND on social media

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08/11/2021

𝟔 𝐎𝐧𝐥𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐄𝐧𝐝𝐞𝐚𝐯𝐨𝐫𝐬 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐑𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐒𝐭𝐚𝐫𝐭 𝐓𝐨𝐝𝐚𝐲
You can venture into almost any type of business with the assurance of finding customers. More than half of the world’s population has internet access.

Whatever questions you have, or challenges you encounter along the way can most likely be resolved through a Google search. The stage is all set and the odds are in your favor.

The idea of doing things “virtually” has now become as normal as going to the grocery store to buy milk and bread. Consumers are more comfortable transacting over the internet than ever before.

6 Online Business Ideas

1. Sell stock photos
2. Online consultation and coaching
3. Create an online course
4. Become a ghostwriter
5. Sell outsourced services
6. Become a virtual assistant

Let's discuss how you can build your BRAND on social media

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08/11/2021

𝟔 𝐎𝐧𝐥𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐄𝐧𝐝𝐞𝐚𝐯𝐨𝐫𝐬 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐑𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐒𝐭𝐚𝐫𝐭 𝐓𝐨𝐝𝐚𝐲

You can venture into almost any type of business with the assurance of finding customers. More than half of the world’s population has internet access.

Whatever questions you have, or challenges you encounter along the way can most likely be resolved through a Google search. The stage is all set and the odds are in your favor.

The idea of doing things “virtually” has now become as normal as going to the grocery store to buy milk and bread. Consumers are more comfortable transacting over the internet than ever before.

6 Online Business Ideas:-

1. Sell stock photos
2. Online consultation and coaching
3. Create an online course
4. Become a ghostwriter
5. Sell outsourced services
6. Become a virtual assistant

Let's discuss how you can build your BRAND on social media

Follow for more

08/07/2021

𝟕 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐚 𝐂𝐚𝐫𝐞𝐞𝐫 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.

The digital marketing industry is currently booming and there has never been a better time to get started with this exciting and potentially lucrative career path.

The internet has never been more important for businesses of all sizes, this has led to digital marketers in higher demand than ever before.

Those looking to get into this industry can often enjoy excellent starting salaries, career security, and plenty of opportunities for growth and progression.

Whether you are looking to start a career as a digital marketer, marketing data analyst, SEO specialist, campaign coordinator, or another exciting role, this industry is filled with diverse opportunities and something for everybody.

1. Get a Strong Professional Network.
2. Be Prepared for Continuous Learning.
3. Build a Solid Portfolio.
4. Understand Data-Driven Marketing.
5. Build a Strong Online Presence.
6. Develop a Personal Brand.
7. Do You Need Digital Marketing Qualifications

Let's discuss how you can build your BRAND on social media

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08/05/2021

TikTok launches new tools to combat bullying.

Goal is to promote a positive environment where people support and lift each other up.”

To help tackle the issue, TikTok recently introduced measures giving creators more control, and prompting users posting negative comments.

Creators can now delete multiple comments at once or report them for potentially violating community guidelines. Accounts that post bullying or other negative comments can also be blocked in bulk.


Efforts to combat bullying on the platform are ongoing as TikTok works on developing more tools and educating teens and families about bullying prevention.

The company has also partnered with the Cyberbullying Research Center (CRC) that develops research about cyberbullying and related forms of abuse and misuse. TikTok will work with the CRC to better understand bullying on and off the platform and collaborate on ways and initiatives to improve TikTok and experiences for creators and users.

“The Cyberbullying Research Center is excited to work with TikTok in the months ahead on anti-bullying initiatives. TikTok’s new features are positive steps to promote kindness and we’re eager to collaborate on further ways to protect against bullying and harassment.”

𝐕𝐢𝐬𝐢𝐭 𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞.

08/03/2021

9 Things to Stop Doing When Creating Marketing Content.

What’s one thing business owners should stop doing in their marketing content, and why?

𝟏. 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐖𝐢𝐭𝐡 𝐌𝐨𝐧𝐞𝐲 𝐢𝐧 𝐌𝐢𝐧𝐝.
𝟐. 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐓𝐨𝐨 𝐁𝐫𝐨𝐚𝐝𝐥𝐲.
𝟑. 𝐒𝐨𝐮𝐧𝐝𝐢𝐧𝐠 𝐓𝐨𝐨 𝐒𝐞𝐥𝐟-𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥.
𝟒. 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞𝐬.
𝟓. 𝐌𝐚𝐤𝐢𝐧𝐠 𝐒𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐃𝐚𝐭𝐚.
𝟔. 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐡𝐨𝐫𝐭 𝐓𝐞𝐫𝐦.
𝟕. 𝐑𝐞𝐥𝐲𝐢𝐧𝐠 𝐓𝐨𝐨 𝐌𝐮𝐜𝐡 𝐨𝐧 𝐖𝐫𝐢𝐭𝐭𝐞𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭.
𝟖. 𝐓𝐫𝐲𝐢𝐧𝐠 𝐓𝐨𝐨 𝐇𝐚𝐫𝐝 𝐭𝐨 𝐒𝐞𝐥𝐥.
𝟗. 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧.

Let's discuss how you can build your BRAND on social media

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08/02/2021

5 Ways Brands Can Use TikTok Marketing to Go Viral

The platform also provides various filters, music, and editing options to finalize the video. Before a user puts the video live on the platform, one can use these background features to make the short video attractive. It is a powerful medium to connect with a large number of audiences. TikTok is a popular social media site among people who are below 30 and even above 30.

Hashtag Challenges
When a brand is ready to post Tiktok videos, then it is advisable to go for the challenges of hashtags. It helps the brands to get into the picture. If a brand uses the right hashtags, then chances are high visibility. TikTok SEO pushes the hashtags, and users can search your content accordingly. Tiktok brand marketing ensures that your brand reaches heights. The brand can even take help from TikTok itself to find the right hashtags.

Help from Influencers
Influencer marketing is getting popular day by day. The TikTok social media influencers are having a large number of followers. Whatever they say will get huge brand visibility. Some followers of these TikTok influencers are not only ardent followers, but they listen diligently to the influencers.

Having a Pro Account
Serious with TikTok marketing? Then, you must sign up with a pro account to get additional benefits and analytics support.

Be Consistent To Be Viral
You have to post content consistently to gain followers and maximize the reach.

06/26/2021

𝐀𝐮𝐝𝐢𝐨 𝐀𝐩𝐩 𝐂𝐋𝐮𝐛𝐡𝐨𝐮𝐬𝐞 𝐢𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐬𝐞𝐞𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐥𝐨𝐰 𝐃𝐫𝐚𝐦𝐚𝐭𝐢𝐜𝐚𝐥𝐥𝐲

Last year an invitation-only app called Clubhouse, which lets users join impromptu audio conversations with strangers, launched in the App Store. Within a few weeks it was being touted by tech heavyweights as the next big thing in the social media space.

Clubhouse took that hype and ran with it. Despite having only a few thousand users the company raised $12m at a $100m valuation. Downloads soared, and just 8 months later the company raised again, this time at a $1bn valuation. Then, just 3 months later, the company raised again, this time at a $4bn valuation.

Few companies have had such a meteoric rise in such a short amount of time — but the latest download data suggests that enthusiasm for Clubhouse might already be waning. According to data from Sensor, Tower Clubhouse was downloaded roughly 900,000 times in April. That's down more than 90% from the peak of February when the app was downloaded 9.6 million times.

𝐕𝐢𝐬𝐢𝐭 𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞.