06/01/2026
Mexicans called Little Caesars “Liru Sisa” so much that the company officially trademarked the nickname 🇲🇽🍕
The nickname began spreading online around 2018 as a humorous Spanish pronunciation of Little Caesars. What started as a meme quickly became part of everyday conversation, with countless people referring to the pizza chain as “Liru Sisa” instead of its actual name.
As the nickname continued to grow in popularity, Little Caesars registered both “Liru Sisa” and “Liru Cisa” as trademarks through Mexico’s intellectual property agency.
The move helped protect the names from being used commercially by other businesses, turning one of Mexico’s most recognizable internet jokes into an officially protected part of the brand.
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