Olmstead Williams Communications

11/06/2025

AI risk now requires formal evaluation to identify exposure and establish readiness for threats that include misinformation, identity manipulation, and synthetic media. Leadership teams need guardrails that protect credibility and maintain control of brand voice as AI becomes embedded across every communication channel.

Strong brands act now by:
✔ Setting policies for AI use and disclosure
✔ Protecting executives and employees from impersonation
✔ Verifying authenticity across internal and external channels

Most organizations are not prepared.

Take our AI Risk Assessment to uncover vulnerabilities and measure how exposed your organization is to an AI-driven reputational crisis.

11/05/2025

Axios’ Media Trends Executive Q3 2025 report shows that search, social, and ad platforms continue to evolve through AI integration.
Reputation now depends on understanding how platforms interpret a brand’s story.
Read the article: https://bit.ly/4qKGuIk

We walk through the state of the media landscape and the major trends transforming the market.

11/04/2025

AI video is advancing fast, but the real advantage for brands is trust. Synthetic content will become part of every platform. What matters is how brands respond. Leaders in this space will set clear standards for authenticity, build systems that protect identity, and use AI to strengthen the voice of the brand.

These convincing videos are improving fast. Here's how to respond.

11/03/2025

We are now deep in Q4. When was the last time you did a reputation audit?

Reputation management starts with paying attention to avoid losing the trust and relevance earned by being quoted in the news, speaking at an industry event, or maintaining a positive presence on digital channels. Start here:

Every company needs to audit its reputation with a Google search—right now. Reputation management starts with paying attention, so as not to lose the trust and relevance earned by being quoted in the news, speaking at an industry event or maintaining a positive presence on LinkedIn and other digit...

10/31/2025

From our coven of communicators to yours, Happy Halloween!

10/30/2025

: AI is moving faster than most companies can manage.
Our latest eNewsletter shows how leaders can evaluate risk and stay ahead of emerging threats. See how OWC’s AI Risk Assessment reveals hidden exposure.
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Despite its potential, the advent of artificial intelligence now presents the number-one reputational threat to all businesses, with deepfake and disinformation campaigns recognized as a multi-billion-dollar, rapidly growing risk. Such vulnerability, combined with traditional cybersecurity threats,....

10/29/2025

The OWC team had a great night at the Women Founders Network 2025 Fast Pitch Event. The evening brought together investors and founders who are building strong companies with clear business models and measurable growth potential. This network presents real opportunities for women-led startups, and we are honored to support the founders who are shaping what comes next in business.💡🚀

10/28/2025

From PR News: How the top six AI systems prioritize search results, and the five tips to stand out.

Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for co...

10/27/2025

🏆 Congratulations to Cairns Health for receiving a Rising Star Award at the 7th Annual Digital Health Hub Foundation Awards at in Las Vegas last week!

Cairns uses radar technology and its AI-powered digital companion, Luna, to support patients at home. https://bwnews.pr/479MSkK

10/24/2025

Zivian Health co-founder and CEO, Dr. Rafid Fadul, says his company is enabling efficient and compliant provider collaborations that serve thousands of patients throughout the U.S. Don't miss our latest episode:

Digital healthcare companies are filling critical voids in the current healthcare system, and non-physician providers, such as physician assistants and nurse practitioners, are on the frontlines bridging this gap. Zivian Health’s platform brings providers together with physicians in all specialtie...

10/23/2025

AI exposure is a growing business risk. Most companies do not know how AI systems are being used inside their organization or how their brand appears across AI search.

This month’s OWC eNewsletter breaks down how leaders can evaluate risk, close security gaps, and build protection around AI use. We explain how our AI Risk Assessment identifies vulnerabilities across operations, governance, and visibility.

Read it here:

Despite its potential, the advent of artificial intelligence now presents the number-one reputational threat to all businesses, with deepfake and disinformation campaigns recognized as a multi-billion-dollar, rapidly growing risk. Such vulnerability, combined with traditional cybersecurity threats,....

10/22/2025

Reputation is now what the “AI overview” says it is.

That’s good, and it means every savvy company and leader can take control of their own summary and make AI a positive force of recognition and discovery. Here’s how:

Artificial intelligence has changed how companies and people are discovered online. Topic searches now return an “AI overview,’ a summary of key facts culled from many internet sources. The traditional company website, with its crafted identity of mission and reputation, is no longer king of the...