Altered.LA

11/09/2025

🇲🇽Thrilled to announce the expansion of our ALTERED.LA // ALTERED.SERVICES team in Mexico! 🇲🇽

For years, we’ve serviced international campaigns in Mexico. Now, under the leadership of VERONICA VALADEZ PEREZ, we’ve built a dedicated team focused on the local Mexican market — while continuing to connect seamlessly with our global infrastructure.

This is an exciting step forward in our “glocal” philosophy: empowering local expertise, while scaling creativity across borders.

Huge thanks to EP's Verónica & Encarna Moreno, directors Lorena de Fatima & Mateo Hincapié, and the rest of the team who are making this vision a reality.

https://lbbonline.com/news/ALTEREDLA-Continues-Cross-Border-Expansion-with-Mexico-Growth

Little Black Book, EP and founder Marcos Cline-Márquez tells LBB’s April Summers about the production company’s official launch in Mexico, led by executive producer on the ground, Verónica Valadez P

15/05/2025

🌞✈️ We’re headed to Cannes Lions so if you’ll be there too, let’s connect! Whether it’s for a quick coffee, a creative brainstorm, or a cheer with a rosé. 🥂
We’d love to hear what you’re working on and explore how we might help bring your projects to life.

🇺🇸 | 🇲🇽 | 🇨🇴 | 🇺🇾 | 🇵🇹

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22/01/2025

The Martians 👽👽 have done it again! 🚀 This brilliant directing duo has just launched a campaign that punked up the world of cereal like never before. Their latest work for Jordans Original Punk Cereal is a testament to their unique ability to mix bold creativity with storytelling that leaves an unforgettable impact.

🎥 Below
📰 Check out the article: https://www.adsofbrands.net/en/news/ad-of-the-day-jordans-punk-up-the-world-of-cereal-with-new-campaign/7217

Martians take every project to the next level with their fearless approach to filmmaking and their knack for delivering fresh, authentic humor. The campaign is raw, rebellious, and downright FUN, perfectly aligning with the punk spirit of the brand. Couldn’t be prouder to have them on our roster!

Give the video a watch—you’ll see why we’re over the moon about this one. 🌌
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16/01/2025

LA Fires: Resources, reflections, and rebuilding together. ❤️ Click the link for ways to help, support, and move forward.

https://mailchi.mp/d5192fa324b3/la-fires-how-to-help

21/11/2024

Wonder who that may be! ;-)

13/08/2024

Here at Altered.LA, we’re huge fans of the incredible work Pedro Lerma and his team are doing at Lerma Agency. It's not just inspiring; it's smart business. As we near the completion of our All Inclusive series, the wealth of insight we've gained has made us consider just keeping it going! I mean take a look at this quote, then click the link to dive into the full article.

"... the political landscape often has brands hesitating to take too bold a stand by championing the underrepresented. You’ve seen it with the LGBTQ+ community, where brands have been attacked for their advocacy of this community."

https://lbbonline.com/news/all-inclusive-why-pedro-lerma-believes-a-rising-tide-floats-all-boats

Little Black Book, The LERMA/ founder and CEO on how his independent full-service agency is devoted to helping brands navigate the “cross-cultural” landscape

22/07/2024

Altered.LA director Estevan Oriol has a new exhibit and it's effen amazing! Photo Essay: Celebrating Estevan Oriol and Teen Angel’s Magazine at Beyond the Streets, will run through September 15, 2024, at Roger Gastman's La Brea gallery. Go check it out and let us know your thoughts!

https://lataco.com/estevan-oriol-teen-angels

The exhibition charts a visual legacy of Oriol's seminal photography aside a corresponding look at artifacts, images, and original works from Teen Angel's magazine, a pioneering, self-made publication delving deep into Chicano culture in the Southwest U.S. for over 24 years.

16/07/2024

SPOTLIGHT SERIES: DIRECTORS
Miguel Arteta is a prolific director of both episodic television and feature films, as well as commercials. His work, characterized by collaborations with celebrities and a knack for subtle comedy, sets him apart from his peers.
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08/07/2024

SPOTLIGHT SERIES: DIRECTORS
Gabe Ibáñez is one of the most prolific directors in the industry. His work spans all genres and styles, consistently showcasing elegance, sophistication, and inspiration. To see more of his work, visit https://altered.la/director/gabe-ibanez/

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01/07/2024

Happy Monday everyone! We are excited to announce that Altered.LA has rebranded and launched a new website, reflecting our ongoing evolution and dedication to multicultural advertising. Our new look modernizes our image and solidifies our commitment to celebrating cultural diversity in every project. By bringing fresh, authentic perspectives to each job, we continue to lead in the multicultural market.

Visit our new website at https://altered.la/ to learn our updated capabilities, explore our award-winning projects, stay updated with our latest news and events, and learn about our talented creators.

We are thrilled about this new chapter and look forward to continuing our collaboration to create inspiring content for diverse audiences.

Thank you for your continued support! We’re looking forward to seeing you on set,

The Altered.LA Team

13/06/2024

Going to Cannes Lions International Festival of Creativity? Let's catch up!

12/06/2024

"By far the biggest obstacle is this mindless attempt to lump all Hispanics in the U.S. into some sort of amorphous, generalised, Spanish-inflected blob that looks, sounds, and thinks alike". In our third installment on the growth opportunities in accurately representing the Hispanic demographic, Javier San Miguel throws down some tough love and remarkable insight. Thank you LBBonline - Little Black Book for the partnership on this series!

Little Black Book, Javier San Miguel, group creative director at Sensis LA, on eliminating the inaccurate and harmful concept of “universal Spanish”