Altered.LA

10/31/2025

We light the dark. We frame the fear.

10/21/2025

Comercial de Flex Alerts, dirigido por Patrick Sherman.
Patrick es completamente bilingüe (inglés/español) y dirige performance con la misma precisión en ambos idiomas, desde casting y mesa de lectura hasta set y post. Eso nos permite optimizar tiempos, sacar versiones ES/EN en paralelo y mantener un mismo nivel de craft para audiencias distintas.

Flex Alerts commercial, directed by Patrick Sherman.
Patrick is fully bilingual (English/Spanish) and directs performance with the same precision in both languages, from casting and table reads to set and postproduction. This allows us to optimize time, produce ES/EN versions in parallel, and maintain the same level of craft across different audiences.

10/17/2025

Presentamos el film de Rolex “Land Dweller”, dirigido por
Ritmo preciso, narrativa minimal y una puesta en escena que celebra la ingeniería y el tiempo. Craft al detalle, del primer encuadre al último corte.

10/17/2025

ES
Ganamos Bronze en FIAP 2025 🥉 con “The Heist” para
Sin presupuesto para una campaña tradicional, apostamos por IA para simular UGC y “robar” nuestro propio camión en Los Ángeles. La historia se volvió orgánica, mezclando humor, tecnología y orgullo cultural. La magia de México meets the magic of Hollywood.
Gracias a todo el equipo y a un cliente valiente que confía en las ideas.

EN
We won FIAP 2025 Bronze 🥉 with “The Heist” for
With no traditional media budget, we used AI to simulate UGC and “steal” our own truck in Los Angeles. The story spread organically—blending humor, tech, and cultural pride. The magic of Mexico meets the magic of Hollywood.
Huge thanks to the team and a brave client who bets on ideas.

10/16/2025

ES
Ganamos Bronze en FIAP 2025 🥉 con “The Heist” para
Sin presupuesto para una campaña tradicional, apostamos por IA para simular UGC y “robar” nuestro propio camión en Los Ángeles. La historia se volvió orgánica, mezclando humor, tecnología y orgullo cultural. La magia de México meets the magic of Hollywood.
Gracias a todo el equipo y a un cliente valiente que confía en las ideas.

EN
We won FIAP 2025 Bronze 🥉 with “The Heist” for
With no traditional media budget, we used AI to simulate UGC and “steal” our own truck in Los Angeles. The story spread organically blending humor, tech, and cultural pride. The magic of Mexico meets the magic of Hollywood.
Huge thanks to the team and a brave client who bets on ideas.

10/03/2025

Damos la bienvenida a Lorena de Fátima a la familia.

10/02/2025

New Nintendo spot directed by
Pace, visual design, and performance driving the story team effort all around.
Agency:

EP:
Head of Production:
Director: TOMAT
DP:
Talent:

Agency Producer: Kenia Calderon
Agency EP: Chris Schaldenbrand
Creative Director: Marcus Cross
Creatives: Juan Vasallo & Felipe Machado

09/17/2025

Altered.LA abre en Mexico como productora para el mercado local, con un roster potente de directores y un equipo listo para trabajar.

09/11/2025

🇲🇽Thrilled to announce the expansion of our ALTERED.LA // ALTERED.SERVICES team in Mexico! 🇲🇽

For years, we’ve serviced international campaigns in Mexico. Now, under the leadership of VERONICA VALADEZ PEREZ, we’ve built a dedicated team focused on the local Mexican market — while continuing to connect seamlessly with our global infrastructure.

This is an exciting step forward in our “glocal” philosophy: empowering local expertise, while scaling creativity across borders.

Huge thanks to EP's Verónica & Encarna Moreno, directors Lorena de Fatima & Mateo Hincapié, and the rest of the team who are making this vision a reality.

https://lbbonline.com/news/ALTEREDLA-Continues-Cross-Border-Expansion-with-Mexico-Growth

Little Black Book, EP and founder Marcos Cline-Márquez tells LBB’s April Summers about the production company’s official launch in Mexico, led by executive producer on the ground, Verónica Valadez P

05/15/2025

🌞✈️ We’re headed to Cannes Lions so if you’ll be there too, let’s connect! Whether it’s for a quick coffee, a creative brainstorm, or a cheer with a rosé. 🥂
We’d love to hear what you’re working on and explore how we might help bring your projects to life.

🇺🇸 | 🇲🇽 | 🇨🇴 | 🇺🇾 | 🇵🇹

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01/22/2025

The Martians 👽👽 have done it again! 🚀 This brilliant directing duo has just launched a campaign that punked up the world of cereal like never before. Their latest work for Jordans Original Punk Cereal is a testament to their unique ability to mix bold creativity with storytelling that leaves an unforgettable impact.

🎥 Below
📰 Check out the article: https://www.adsofbrands.net/en/news/ad-of-the-day-jordans-punk-up-the-world-of-cereal-with-new-campaign/7217

Martians take every project to the next level with their fearless approach to filmmaking and their knack for delivering fresh, authentic humor. The campaign is raw, rebellious, and downright FUN, perfectly aligning with the punk spirit of the brand. Couldn’t be prouder to have them on our roster!

Give the video a watch—you’ll see why we’re over the moon about this one. 🌌
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01/16/2025

LA Fires: Resources, reflections, and rebuilding together. ❤️ Click the link for ways to help, support, and move forward.

https://mailchi.mp/d5192fa324b3/la-fires-how-to-help