Altered.LA

08/13/2024

Here at Altered.LA, we’re huge fans of the incredible work Pedro Lerma and his team are doing at Lerma Agency. It's not just inspiring; it's smart business. As we near the completion of our All Inclusive series, the wealth of insight we've gained has made us consider just keeping it going! I mean take a look at this quote, then click the link to dive into the full article.

"... the political landscape often has brands hesitating to take too bold a stand by championing the underrepresented. You’ve seen it with the LGBTQ+ community, where brands have been attacked for their advocacy of this community."

https://lbbonline.com/news/all-inclusive-why-pedro-lerma-believes-a-rising-tide-floats-all-boats

Little Black Book, The LERMA/ founder and CEO on how his independent full-service agency is devoted to helping brands navigate the “cross-cultural” landscape

07/22/2024

Altered.LA director Estevan Oriol has a new exhibit and it's effen amazing! Photo Essay: Celebrating Estevan Oriol and Teen Angel’s Magazine at Beyond the Streets, will run through September 15, 2024, at Roger Gastman's La Brea gallery. Go check it out and let us know your thoughts!

https://lataco.com/estevan-oriol-teen-angels

The exhibition charts a visual legacy of Oriol's seminal photography aside a corresponding look at artifacts, images, and original works from Teen Angel's magazine, a pioneering, self-made publication delving deep into Chicano culture in the Southwest U.S. for over 24 years.

07/16/2024

SPOTLIGHT SERIES: DIRECTORS
Miguel Arteta is a prolific director of both episodic television and feature films, as well as commercials. His work, characterized by collaborations with celebrities and a knack for subtle comedy, sets him apart from his peers.
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07/08/2024

SPOTLIGHT SERIES: DIRECTORS
Gabe Ibáñez is one of the most prolific directors in the industry. His work spans all genres and styles, consistently showcasing elegance, sophistication, and inspiration. To see more of his work, visit https://altered.la/director/gabe-ibanez/

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07/01/2024

Happy Monday everyone! We are excited to announce that Altered.LA has rebranded and launched a new website, reflecting our ongoing evolution and dedication to multicultural advertising. Our new look modernizes our image and solidifies our commitment to celebrating cultural diversity in every project. By bringing fresh, authentic perspectives to each job, we continue to lead in the multicultural market.

Visit our new website at https://altered.la/ to learn our updated capabilities, explore our award-winning projects, stay updated with our latest news and events, and learn about our talented creators.

We are thrilled about this new chapter and look forward to continuing our collaboration to create inspiring content for diverse audiences.

Thank you for your continued support! We’re looking forward to seeing you on set,

The Altered.LA Team

06/13/2024

Going to Cannes Lions International Festival of Creativity? Let's catch up!

06/12/2024

"By far the biggest obstacle is this mindless attempt to lump all Hispanics in the U.S. into some sort of amorphous, generalised, Spanish-inflected blob that looks, sounds, and thinks alike". In our third installment on the growth opportunities in accurately representing the Hispanic demographic, Javier San Miguel throws down some tough love and remarkable insight. Thank you LBBonline - Little Black Book for the partnership on this series!

Little Black Book, Javier San Miguel, group creative director at Sensis LA, on eliminating the inaccurate and harmful concept of “universal Spanish”

06/06/2024

Here's the second of a series of articles we sponsored for LBBonline - Little Black Book on the growth opportunities in accurately representing the Hispanic demographic as part of the new multicultural general market ads. In this one, Elsa I. Gonzalez lends her invaluable expertise!

Little Black Book, In the second edition of this new series, sponsored by ALTERED.LA, LBB explores Hispanic representation in front and behind the camera with the VP of strategy at The Marketing Arm (TMA)

04/17/2024

Juan Pablo Rodríguez Campo is breaking new ground with every AI project he does. This is in part due to the rapid advances in the technology, but also due to his unwavering commitment to explore and push the tech to it's storytelling limits. At Altered.LA we're doubling down on this and reinforcing our offering by exploring all possibilities in bringing this to our clients. Can't wait to share what else we're working on!
https://www.lbbonline.com/news/juan-pablo-on-leveraging-ais-potential-while-creatively-navigating-its-limitations?utm_content=289922440&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2814210

Little Black Book, LBB’s April Summers reunites with ALTERED.LA’s pioneering filmmaker upon the release of his second AI-generated short, to discuss how “in the era of AI, anything seems possible”

12/14/2023

News the out! We’ve been hard at work building a slate, developing multiple projects, and taking them out to market. Happy to share that we’re currently in production on this one. Can’t wait to share some BTS pics soon!

EXCLUSIVE: Oscar winner Marisa Tomei (Spider-Man: Far From Home), Good Trouble and Joy Ride star Sherry Cola and Cherry star Ciara Bravo have signed on to lead rom-com You’re Dating…

11/02/2023

Our very own Marisol Sahagun shared her thoughts with April Summers from LBBonline - Little Black Book. She is, as April described, a beacon of knowledge!

Little Black Book, Head of production, Marisol Sahagún, tells LBB’s April Summers about the country's best locations and why it is fast becoming the number one destination for shooting film, entertainment and commercials

10/18/2023

Director Ricardo de Montreuil has been busy making movies, so it was great to have him break away from those responsibilities to oversee an activation we produced for The Trade Commission of Perú!

Collaborating with him again was tons of fun and we CAN'T WAIT to show you his new movie! Rumors are it's amazing!

10/17/2023

Great interview with Mexican cinematographer Rodrigo Prieto. Like Carlos Aguilar wrote, “Prieto could very likely be competing with himself come awards season.”

Mexico's Rodrigo Prieto has developed close working relationships with Martin Scorsese, Greta Gerwig and Taylor Swift. And he's directing his own movie as well.

05/10/2023

Estevan is recognized as a leading figure in bringing Mexican-American culture into mainstream arts and culture, inspiring generations of artists and creative talent, and contributing to shaping representations of Mexican-American heritage across the media.

05/02/2023

You can count on one hand those at the forefront of bringing Mexican-American culture to the mainstream and that includes Cheech, Trejo, Lopez, and Oriol. His work has inspired a whole generation of artists, from filmmakers & photographers, to muralists and tattoo artists, he's a cultural icon. We cannot overstate how important his impact has been so it's important for us to offer him a platform through which he can bring his years of experience and his authentic aesthetic to brands. Curiously, his work will be familiar to many for it is used as references in agency boards and director treatments more often than we can remember.

Welcome to Altered.LA Estevan Oriol!!!

Little Black Book, The ‘L.A originals’ director’s style is rooted in Mexican-American culture

04/01/2023

One small act of kindness can mean the world. 'She' may be the message that we need to embrace acceptance, love & respect in a convoluted world where we tend to forget what is really important.

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03/03/2023

Melissa Tittl is a creative professional known for her background in producing and writing for major networks. A fierce passion...