CurlyCon LA

04/04/2025

Shrinkage who?! Not with these coils! 😏💅🏽The new Curl Stretch Collection stole the spotlight at this year’s CurlyCon LA! 🤩 Our fabulous Curl Specialist turned our model ‘s 4 type hair into defined, hydrated, and elongated coils hunny! 🔥 Do yourself a favor and go pick up the new Curl Stretch collection at your nearest 😍➰

03/27/2025

CurlyCon LA wouldn’t have been the same without YOU! 💫✨ Thank you to every Curlfriend who came with open hearts, stunning curls, and big smiles. 💕 You made this event one for the books! 💃🏽💐➰ Until next time, keep rocking those curls with pride!

03/24/2025

03/24/2025

03/21/2025

We want to give a big s/o to our wonderful sponsors for helping us put together our 2nd annual CurlyCon LA!!! The marketplace is new this year so thank you for trusting us and believing in the magic of CurlyCon! We can’t wait for you Curlfriends to see the booths they put together in our Marketplace! 😍🙌🏽🎉🔥

03/21/2025

We’re excited to have afro hair care specialist with us at CurlyCon LA tom! 😍🙌🏽💖 Sarah began working with Lush as an expert in Afro Hair in 2017, sharing her skills and knowledge with stylists and staff in the Lush Hair Lab. During this time, Sarah developed the brand’s range of afro hair care products with cosmetic scientist and product inventor Daniel Campbell, including Super Milk Conditioning Hair Primer, which recently went viral and triggered a nationwide sell-out of the product across Lush’ 200+ shops in North America and online. The Afro Hair Care Range is designed to meet the needs of afro-textured hair, taking inspiration from Sarah’s family recipes and experiences in the industry.

You can find Sarah on the MainStage panel “Decoding Curl Chemistry: What’s Really in Your Products?” 🎉

03/21/2025

Curlfriends! Curlycon LA starts in 24 hours!!! Have you gotten your tickets yet? 🤩 Take a look at our 🔥 schedule here, which is also posted on our website. See you soon! 💃🏽💐🥂

03/20/2025

Did we mention we are having a LIVE performance by the ONE & ONLY neo-soul songtress !!! We can’t wait for you all to experience the magic of MALIA live! 🤩🔥🔥🔥

Often described as healing, MALIA’s sounds aren’t just something you listen to, they’re something you feel. Originally from the Pacific Northwest, the R&B/neo-soul songstress garnered some initial buzz after opening for The Internet’s Syd on her West Coast tour and went on to amass 40+ millions of streams on her EP’s Late Bloomer and Ripe and What’s After, ‘I Love You?’ In August of 2024, MALIA released her greatly anticipated new album, Back in My Body.

You can find MALIA performing LIVE at 6pm on our MainStage! You won’t want to miss her!! Get your tickets today!! 🎉

03/20/2025

We’re thrilled to have our gorgeous Curlfriend filming her new podcast “Becoming Undefined” at CurlyCon LA! 😍🎉
MJ Acosta-Ruiz is a TV Host and Sportscaster. Acosta-Ruiz is an anchor on SportsCenter, ESPN’s flagship show. Fully bilingual in English and Spanish she is also the Monday Night Football sideline reporter for ESPN Deportes. The Emmy Award winning journalist became the first woman of color to host a show at NFL Network.

With nearly 15 years in the TV & Entertainment industry, she continues her work as an advocate for representation and equality. MJ works closely with women’s empowerment groups such as A Seat at the Table, and is on the Board of Health in the Hood, a non-profit helping to close the gap of food inequity/insecurity in South Florida. She is dedicated to amplifying the voices of marginalized communities.

You can find MJ filming her podcast in our new Marketplace at CurlyCon, where you’ll also be able to shop and sample some of your favorite brands! Grab your tickets today before it’s too late! See you Saturday! 🥳🎉💕