L.A. Social Karma is a full-service social media and email marketing company.
Operating as usual
We're pleased to have completed the course work and rigorous test to become Sprout Social certified in February 2022. This certification gives us an in-depth understanding of the Sprout Social tools which helps our team deliver better results to our clients. 🥇
Cheers to another great content day at Georgia's Lounge!
It is hard to not love working with your clients when they are as rad as Pro SUP Shop! ❤️
We are back with 4 more social media trends to stay on top of this year!
6. Consider outsourcing some of your engagement to an influencer or marketing company (like LASK 😉 ). Businesses are projected to spend $17 billion dollars on the influencer market this year because content creators and influencers are better at social media than most brands are. So why not leave social media to the professionals?
7. Learn paid advertising (or hire someone else who does...*insert plug for LASK here*😂 ). You are already spending time and money creating content for your social channels, why not learn the basics of audience targeting and boost your posts to help spread brand awareness beyond your current followers?
8. Consider looking at what is going on in the world before posting. With an ongoing global health crisis, politics, labor and supply issues; it is important to understand how all these things are impacting your customers and could change their preferences.
9. Start looking into developing a social audio strategy. The audio social app Clubhouse grew by 321% last year and could very well turn into the next big thing (like TikTok did), so it never hurts to get ahead of things!
When trying to use social media to further your business, staying on top of trends is imperative to seeing results in engagement and growth. So what are those trends? Here are social media trends to stay on top of in 2022 (pt.1):
1. TikTok will become the most important social media network for marketing!
In the past year, TikTok has grown by 173% whereas Instagram Reels has only grown by 22%. That's right friends, it is time to stop trying to avoid TikTok and embrace it in all its glory!
2. Start looking to advertise on smaller platforms like Pinterest, Snapchat, and TikTok which are less crowded platforms and have a higher return on investment.
3. It is time to set up your Instagram shop because customers now expect to buy products directly from social media. In fact, social commerce is projected to be an $80 billion dollar industry by 2025!
4. 64% of people now prefer to contact businesses and brands via digital channels like social media. So make sure you are checking your inboxes regularly to make sure you are not missing any messages from customers.
5. Ditch those looooooong videos! With the exception of Youtube, long-form videos have been abandoned (like IGTV and Facebook Watch) in favor of shorter videos. In fact, even Youtube has jumped on the short video train and introduced Youtube Shorts.
Turn on our post notifications, so you don't miss part two of this series!
Throwing it back to our very first contractor Coral with Karma! 🙌
In honor of Valentine's Day, this month we asked the LASK team what their true love after family and pets was and here is what they had to say... ♥️
LASK is honored to receive the Expertise Award for "Best Social Media Agencies in Los Angeles". We were chosen out of 613 agencies which is high praise and we are so excited to keep learning and growing!
LASK is thrilled to introduce our newest team member, Sophie! Sophie has accepted an internship with us as Junior Community Manager. This past May, she graduated with a degree in business management from Cal State Northridge. She is currently pursuing her master's degree at Pepperdine Graziadio Business School with a concentration in marketing. In her free time, she enjoys cooking and spending time with family and friends. Welcome aboard Sophie!
Do you run a Santa Monica business that could use some PPE?
For the next two weeks, the City of Santa Monica is giving away 135,000 masks and 2,000 bottles of hand sanitizer to local businesses for FREE! Signup via the link below to reserve your 30-day supply! 👇
www.ppeunite.org/service-page/santa-monica-ppe
📷 City of Santa Monica - Government
This month for LASK Loves, we asked Community Manager Ariel what her favorite movie was and why. Here is what she had to say about her top pick "Into the Spider-verse":
Besides just being an all-around GREAT movie (awesome animation and a bumping soundtrack 🤟), there is no denying how impactful representation is in this film. It wasn't until my two-year-old pointed out that there was a Spiderman that looked like him that I realized, "wow, that is pretty dang cool that there is a superhero who is both African American and Latino, just like us!". Likewise, finally having Ghost-Spider (aka Spiderwoman) on the big screen just further drives home the point that "anyone can wear the mask" and that girls can be superheroes too! 💪
Need inspo about what to post on social media for your business? When in doubt, look at the calendar for ideas! Incorporating holiday and monthly themes is a great way to stay relevant and fill up your social media content. Check out this awesome infographic Constant Contact sent out to their users!
Facebook Wi-Fi allows people to connect to your Wi-Fi without having to share the actual password. In addition to connecting quicker and easier, there are also additional perks that could help you grow your business:
Facebook Wi-Fi gives visitors the option to check in on Facebook before connecting. This can help increase the number of check-ins on your page and brand visibility. Likewise, you can also connect your business's Instagram profile so that your customers can also gain access to your Wi-Fi via their IG login. Just like logging in through Facebook, logging in this way will give visitors the option to follow your Instagram business profile before connecting. With these two login options available, you will likely see an overall increase in activity on your pages.
Using Facebook Wi-Fi can also help boost your business's visibility by allowing people searching for Wi-Fi on Facebook to discover your business. You can also use the custom audience's feature to target ads at customers who have visited your business or people similar to them via look-alike audiences.
Who would have thought that sharing your Wi-Fi could be such a useful marketing tool?
So proud of our owner Jen for officially becoming a Meta (aka Facebook) Certified Media Buying Professional! 🎉 Congratulations Jen, now to make some Facebook & Ad magic.✨
"Since both of these photographers have helped me explore my creative talent and have taught me so much, even in just this virtual space, I have to give Jordi Koalitic and David Suh Photography the honor of being my favorite accounts to follow for this month's LASK Look. Not only do they offer up tips and tricks on how to capture breathtaking photos, but they also present them in a way that is both fun to watch and easy to follow so that anyone can use them to amplify their shots. I owe a lot of my growth in the past year to techniques I've learned from them in one form or another. Love, love, love."
-Ashley, Senior Content Creator
📷 Jordi Koalitic & David Suh Photography
#socialmediamarketing #socialmedia #lasocialkarma #westsidesocialmediamanager #LASKLook #favoriteaccounts
We've previously talked about how Facebook Business Suite can help up your business' social media game. And now that it has finally rolled out, we thought sharing a walk-thru video of the platform could be helpful for those wanting to jump on in!
https://www.youtube.com/watch?v=ZZPbItPAP4M
The Facebook Business Suite allows you to manage activity from Facebook, Instagram, and Messenger all in one place. We took a deep dive into the product, out...
January has been a fun month of making content for our clients! Here is a behind-the-scenes look at our last content day at Georgia's Lounge.
In the spirit of National Chocolate Cake Day, we felt like it was only right to share about our very own Ashley's baking side hustle: Ten31 Sweet Shoppe! Here is a little back story on how she came up with the idea to start her own sweet & spooky shop:
Ever since I was a kid watching the food network show, "Sweet Dreams", scribbling down recipes and pretending to host my own cooking shows, I've been in love with baking. It's a stress reliever for me and I love watching people enjoy the treats I've made by hand. So recently, I decided to combine my love for Halloween and the macabre with my love for baking, by creating Ten31 Sweet Shoppe: a monthly spooky-themed dessert subscription box! I sent my first one at the beginning of December (which was Krampus-themed) and it was a big hit! I look forward to the upcoming months to see how it expands!
With the rise of social media, we are all too familiar that "social media addiction" is a real thing. In an effort to support mental health and help users regulate their Instagram usage, the app recently released two new features: "Take a Break" and "Daily Limit".
The "Take a Break" feature is only available for iPhone users and will remind you that it is time to take a break after the app has been open continuously for a long period of time. You can set for the reminder to go off after 10, 20 or 30 minutes on the app have elapsed.
On the other hand, the "Daily Limit" feature, which is available to both android and iPhone users, allows you to set an overall time limit on how long your want to use the app each day. iPhone users can select from 5 time limits, ranging from 30 minutes to 3 hours, whereas android users can select any amount of time up to 23 hours and 5 minutes.
Do you feel like integrating either of these new features into your social media routine could be helpful?
Los Angeles, CA
90066
L.A. Social Karma is a full-service social media and email marketing company. Our winning team provides necessary tools to succeed in the ever changing online world. L.A. Social Karma offers a variety of online solutions, such as social media marketing like Facebook and Twitter, social media management, one-on-one coaching, and email marketing solutions. Let us take control of your social media so you can focus on your business. Products: -Social Media Management -Social Media Classes -Email Marketing (Constant Contact) -Yelp Management
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
Facebook, Instagram, Twitter Management
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