Automaton is a creative agency & video production company that generates commercial video content from concept to completion, across a full spectrum of techniques; including live action performance, stop-motion & traditional hand-drawn animation, visual effects, motion graphic design, and beyond. Since 2002, we have enjoyed lighting up faces by serving the combined traditions of cinema & design.
Our technical partners for augmented reality filmmaking tools, ARwall, will be at VRLA 2017 showing off their new tools. We'll be there checking out what's coming up in VR/AR/MR, hope to see you there.
Join us at VRLA this weekend, April 14th/15th at the LA Convention Center. Here's our official email invite, to sign up for our (very infrequent) email blasts, go to www.arwall.co. We hope to see you there!
InkTip is a fun company designed to help movies get made by uniting people with the right partners. We were happy to be part of that effort.
client: Inktip directed by Rene Amador produced by Jocelyn Hsu animated by Travis Simon vo narration by Gato Scatena music by Automatic Drawing
We're proud to announce we have launched teams to handle augmented reality, interactive 360, and live interactive social video. Here are 109 ways brands have been using these tools to grow their businesses. Email us at [email protected] to chat with our Creative Director about this revolution.
The top 109 real-world use cases for virtual and augmented reality.
Hungary's 360world is using AR to create safer skies for all of us. Why not make it all a little safer?
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Wind...
Any Piper Gore fans out there? You'll enjoy this fun video we made all about her designs with Vaniti & Co.
client: Vaniti & Piper Gore Clothing directed by Rene Amador produced by Jocelyn Hsu
Attention Archer fans! You'll be able to play along with this fun AR game before the new season begins on April 5th.
Archer: Dreamland, the eighth season of the Emmy®-Award winning animated comedy series, lets fans solve cases alongside Detective Sterling Archer with the newly launched “Archer, P.I.” app. The mul…
Yes, you can have access to delicious caviar! We made this tasty video with Wise Choice Market to tell you all about it.
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What would you add to your Disneyland experience? You may be seeing more from your AR headset in time!
Disney chief executive Bob Iger has no interest in getting theme park visitors to envelope their eyes in headsets that block out their view and place them inside a digital world.
We loved working with Worst-Case Scenario on videos like this. It never hurts to be prepared, after all.
Client: Chronicle Books & Worst Case Scenarios directed by Rene Amador produced by Jocelyn Hsu
Even The Washington Post Magazine is a fan of augmented reality. Glad to have them in the fan club!
The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps. Last year the media company created a visual accou...
Good morning! Who's for a cuppa with Starbucks? (This was definitely a tasty video to make!)
client: Starbucks directed by Rene Amador produced by Jocelyn Hsu
Thinking of shopping from Pottery Barn? Augmented reality can help!
Pottery Barn is joining the augmented reality game with its 3D Room View app, which shows you what new furniture will look like in your home.
Did someone say cheese? We're game, Wise Choice Market! Always fun to make videos about something delicious.
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Hunting for hidden treasures is really fun. Time to take it to the next level—to Coachella!
Get a peek inside Coachella's new combined virtual reality and augmented reality app.
It was so much fun to make this video with BlackBerry all about their summer concert series. Live music is amazing!
client: AOL and Blackberry edited and post by Rene Amador and Jocelyn Hsu
The Newarke Houses Museum is bringing augmented reality where few have dared to tread: The edges of the (historical) battlefield.
From left to right – Councillor Piara Singh Clair, Head of Museums Sarah Levitt, Daljit Singh Makan, Head of SMI Gurinder Singh Mann, Captain Makand Singh, Captain Mark Hughes, SMI’s Ra…
These pretzels are making us thirsty. Maybe that's why Wise Choice Market picked us to collaborate on this fun spot!
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What would you build with augmented reality? ARToolKit wants to brinf those visions to life.
We would like AR to be useful for the world, to stop being a promise and become a reality. The AR.js. project is the result of that strong desire.
How fast can you get ready? We had fun making this quick-draw video with Verizon!
client: Verizon directed by Rene Amador produced by Jocelyn Hsu starring Irena Murphy
Augmented reality in a castle?! Count us in, Jenny Holzer.
The historic 18th century Blenheim Palace in Oxfordshire, England, is continuing its contemporary art series with a solo exhibition by the neo-conceptual American artist
We just can't get enough of PRIX. Thanks to InVisage Technologies, Inc. for making this fun film with us!
Call up the Terminator. Future models from Bell Helicopter may feature augmented reality experiences!
Bell Helicopter has unveiled a new concept helicopter to help develop 'safer, smarter, and more efficient' rotorcraft solutions of the future. Artist impressions of the FCX-001, as the concept aircraft is known, were revealed at the HAI HELI-EXPO event taking place in Dallas in early March.
Any wine fans out there? We worked with DK Publishing to give you a sneak peek of one of the most fun books about wine on the market!
director/effects: CM de la Vega (https://vimeo.com/explosivethinman) client: DK Publishing agency: Automaton Creative / StudioNow creative director: Rene Amador executive…
PMQ 元創方 is bringing the work of legendary horror artist Junji Ito to life with bonus augmented reality features. Don't be spooked!
Aesthetics of Horror will include augmented reality technology for an immersive trip into Ito’s dark imagination
There's food, and then there's food that can nourish your body. Wise Choice Market was so fun to work with because they are expressly interested in the latter.
Happy International Women's Day!
We hope that every woman is empowered to create the work they want to make. Thankfully, apps like Zappar are helping them make that happen!
Zappar is making it quick and easy to create your own AR experiences.
Regeneron Pharmaceuticals and Intouch Solutions are looking to bring more empathy to those with retinal disease, with the power of AR and VR. Definitely necessary work as the population ages!
Seeing is believing. And Regeneron Pharmaceuticals wants people to “see” what it’s like to have retinal disease. Together with Intouch Solutions, the company has created a virtual and augmented reality app called “In My Eyes” that allows viewers to experience the blurriness, wavy lines or black patc...
Play is an important part of the creative process. Hence why we were excited to partner with The Metropolitan Museum of Art, New York to show off this super-creative toy.
Live streams can be tricky. But the Max-Planck-Institut für Informatik is taking it to the next level—editing information in real time.
Augmented reality (AR) has once again come into the spotlight since the mobile phone game Pokémon Go attracted more than 75 million fans within the space of a few days. In AR, images or videos of a real scene are enhanced or altered by overlaying the image with computer-generated information. Scient...
The Oregon Story Board's research residency leads to some interesting projects. Some even involve flamingos!
Imagine a gallery where you can step into a painting, fly through the ceiling to the heavens above, or learn a dance from a virtual flamingo. It’s not a
What are your hobbies? We had a lot of fun making this video with CHNL talking about the best parts of having them!
Augmented reality for managing Parkinson's Disease? Dance for Parkinson's want to make it happen—with Google!
A Google Glass app called Moving Through Glass uses augmented reality to deliver dance therapy to Parkinson's disease patients
We can't get enough of PRIX! We were so happy to work with InVisage Technologies, Inc. in making this fun film with innovative QuantumFilm technology.
SpaceConnect, Inc is now bringing us Hayo, an AR-powered smart home device that learns your movements and places augmented reality "controls" over everyday objects. Fun!
Augmented reality technology is traditionally used through devices such as AR headsets or smartphones with mounted
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Automaton Creative is run by filmmakers Rene Amador and Jocelyn Hsu. Our background working with major advertisers gives us the unique expertise as filmmakers to think strategically about video content, and incorporate cinematic creativity at the earliest stages of concept creation. Mostly though we just like making awesome videos.
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We just can't get enough of PRIX. Thanks to InVisage Technologies, Inc. for making this fun film with us!
There's food, and then there's food that can nourish your body. Wise Choice Market was so fun to work with because they are expressly interested in the latter.
Play is an important part of the creative process. Hence why we were excited to partner with The Metropolitan Museum of Art, New York to show off this super-creative toy.
What are your hobbies? We had a lot of fun making this video with CHNL talking about the best parts of having them!
We can't get enough of PRIX! We were so happy to work with InVisage Technologies, Inc. in making this fun film with innovative QuantumFilm technology.
Everyone has a great idea inside them. It was fun working with IGottaPitch.com to help encourage the process of selling that idea.
Have you heard of the LA Matadors? They're a team of athletes that are sure to inspire you. We were lucky enough to meet them!
It's always a good time for a concert! We loved working with BlackBerry to compile this special preview for their Summer Concert lineup.
Bone broth has incredible health benefits. Working with Wise Choice Market to tell the story of their broth's benefits was a great experience.
CHNL is a company that looks to bring people together based on what they love to do. We were honored to bring their message to the wider world!
How are your finance-based New Year's resolutions coming? We hope it's going well! We were proud to work with Netfinance, who are all about real life finance.
Thinking you'll make some cookies for your valentine? This video we made for Wise Choice Market might sway you on what kind to whip up.
Finding friends who share your hobbies can be tricky. We were proud to make this movie for CHNL, who works hard to do just that with internet communities.
Every so often, we just like playing around. That's why it was so fun to make a video all about this super-cool playhouse from MoMA The Museum of Modern Art.
Seen PRIX? Here's a rundown of how we made it with InVisage Technologies, Inc..
Love the taste of fresh salmon? So do we! That's why we were happy to make this video with Wise Choice Market, highlighting the tasty fish.
The Los Angeles Matadors let us into their lives so that we could tell their stories. See this quick preview for a taste of the action!
Love live music? Check out this sneak peek of the piece we made for BlackBerry, showing off the fun times at their summer concerts!
Finance can be beautiful. We were proud to make this video with Netfinance, and create these fun visuals about their business!
Are you drinking broth to boost your health in 2017? We had a lot of fun filming this video all about it for Wise Choice Market.
Are you working on an amazing story? Then Scriptapalooza is the event for you. We're proud to have worked with this fun event.
Sneak peak of the new Automaton Creative mascot, a friendly robot named Gangletron. Designed by Suzanne Jennet, animated by Dan Garcia, concept by Rene Amador.
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