Flowers& magazine

Flowers& magazine A beautiful monthly magazine featuring inspiring floral design and news on the latest floral products. Find us online at www.flowersandmagazine.com.
Flowers& magazine is the industry’s premier floral design publication! For over 30 years, Flowers& has captured the hearts and imaginations of floral-industry readers. Our monthly columns include “Fresh Focus” which covers news in the production and distribution of flowers and foliage; “What’s in Store,” our showcase for innovative products; plus shop profiles, design contests, book excerpts, care & handling tips, how-to’s and much more!

07/26/2018

To our subscribers and followers:

Past issues of Flowers& Magazine have been made freely accessible in a digital format.

Go to, https://www.myteleflora.com/flowersand_digitallibrary.aspx, scroll down and click on any cover going back to December 2012.

Again, thanks for your loyal support over the years.

Flowers& Magazine

The July farewell issue is online and print copies were mailed out.To view a digital version, go to www.flowersandmagazi...
06/26/2018

The July farewell issue is online and print copies were mailed out.

To view a digital version, go to www.flowersandmagazine.com

06/15/2018

Dear Flowers& subscriber,

It’s true: Flowers& Magazine will cease publication with the July 2018 issue, which is about to be released. We thank you for your subscription and hope that you enjoy the last issue.

The July issue will of course be available to print subscribers online as well as in print. After July, we expect that Flowers& content in the Digital Library will remain available on our website, www.flowersandmagazine.com.

If your subscription to Flowers& is billed monthly through Teleflora, this line item will disappear from your statement after July.

For others, unless your subscription ends with July, you will automatically receive a refund, prorated to reimburse you for issues paid for but not received. The refund will be issued by check (for subscriptions paid with a check or a credit card) or via Paypal (for subscriptions paid via Paypal). Please allow 6 to 8 weeks from July 1 to receive your refund.

Again, thanks for your loyal support over the years. We hope you have enjoyed your subscription to Flowers&.

Rich Salvaggio AIFD, AAF, PFCI
Publisher

06/06/2018
Focus on Design - June 2018

See how Rich Salvaggio braids Reliant Ribbon to a clear glass cylinder turning it into an elegant vase, rich in color.

For more on this how-to, go to page 8 in the June issue.

Create a braided ribbon accent for a vase. For more on this how-to, go to page 8 in the June issue. Visit us at www.flowersandmagazine.com.

05/03/2018
Focus on Design - May 2018

See how to turn a premade garland into a romantic wedding decor addition.

For quick and easy, yet abundantly romantic wedding decor, start with premade garland. For more on this how-to, go to page 8 in the May issue. Visit us at ww...

Our spring and summer wedding issue is packed with design ideas and trend directions. The April issue is available onlin...
03/29/2018

Our spring and summer wedding issue is packed with design ideas and trend directions. The April issue is available online and in print.

Go to www.flowersandmagazine.com and check it out.

Join us in celebrating International Women's Day to all the incredible women of the world.
03/08/2018

Join us in celebrating International Women's Day to all the incredible women of the world.

03/02/2018
Focus on Design - March 2018

See how to use different spray techniques with DESIGN MASTER color tool to create subtle and harmonizing effects.

Learn to achieve different effects with floral spray color using different techniques. For more on this how-to, go to page 8 in the March issue. Visit us at ...

Learn how to make this bouquet, in a lacy cone that you create yourself and with a carrying handle at the top, on pages ...
02/21/2018

Learn how to make this bouquet, in a lacy cone that you create yourself and with a carrying handle at the top, on pages 55 and 60 of the February 2018 issue of Flowers&!

Subscribers—whether digital only or print+digital—can find and view the issue on our website, www.flowersandmagazine.com.

The Oasis® Floral Foam Round Riser from OASIS Floral Products makes it easy to construct an arrangement like this for a...
02/19/2018

The Oasis® Floral Foam Round Riser from OASIS Floral Products makes it easy to construct an arrangement like this for a funeral service following cremation. More about this design, including a how-to photo, are available to subscribers in our February issue.

Not a subscriber? A digital subscription is just $24.95 for a whole year’s worth of issues! For more info visit www.flowersandmagazine.com and click on the subscribe link at the top of the page.

Sympathy designs are that much more comforting when they can be personalized and endowed with symbolism. In this design ...
02/17/2018

Sympathy designs are that much more comforting when they can be personalized and endowed with symbolism. In this design from Vonda LaFever AIFD, the roses in each of the two bamboo rectangles can represent each of the deceased's three children.

For more sympathy designs and how-to's, subscribers can turn to pages 14-43 in the current issue of Flowers&.

A decorative band of "crystal lace," custom-made with glue-gun glue, provides the foundation for this floral necklace by...
02/15/2018

A decorative band of "crystal lace," custom-made with glue-gun glue, provides the foundation for this floral necklace by Helen Miller AIFD.

For how-to's, subscribers can turn to pages 50 and 61 in the February 2018 issue of Flowers&.

02/02/2018
Focus on Design - February 2018

See how Pioneer Imports & Wholesale permanents are used to create a realistic floral chandelier.

For more on this month's how-to, go to www.flowersandmagazine.com or page 8 of the February issue.

Realistic permanent botanicals make a lush yet lightweight floral chandelier. For more on this how-to, go to page 8 in the February issue. Visit us at www.fl...

Look inside the February issue for techniques and ideas to boost sympathy, party, prom, and everyday business!Go to www....
01/24/2018

Look inside the February issue for techniques and ideas to boost sympathy, party, prom, and everyday business!

Go to www.flowersandmagazine.com

Attending AmericasMart Atlanta for the gift and home market? Make sure to pick up a copy of the January - Trends 2018 is...
01/12/2018

Attending AmericasMart Atlanta for the gift and home market? Make sure to pick up a copy of the January - Trends 2018 issue at the publication bins.

01/09/2018
Focus on Design - January 2018

See how Rich Salvaggio creates a pave design that showcases flowers with exciting color and texture.

For more on this how-to, go to page 8 of the January issue or www.flowersandmagazine.com

Pave designs can provide a beautiful showcase for flowers with novel, exciting color and texture. For more on this how-to, go to page 8 in the January issue....

LOVE YOU BUNCHES  “In our shop, we’ve had success with $5 bunches,” reports designer Jody Mcleod AIFD. The custome...
12/20/2017

LOVE YOU BUNCHES “In our shop, we’ve had success with $5 bunches,” reports designer Jody Mcleod AIFD. The customer can choose from a variety of petite bunches, each only $5, and put them together to create his or her own arrangement. For more about the marketing strategy behind this and other top-selling designs for Valentine's Day and everyday, check the current issue of Flowers&.

GARDEN PATCH Taking inspiration from the garden flowers on the glass cube at left, Jody Mcleod AIFD placed line flowers ...
12/18/2017

GARDEN PATCH Taking inspiration from the garden flowers on the glass cube at left, Jody Mcleod AIFD placed line flowers in different colors (snapdragons, larkspur) on either side of the cube with space between them in the center—much as we would find them in an actual English garden. See more designs from Jody, for Valentine's Day and everyday, in the current issue!

REDS RULE Here’s a Valentine's Day “bud vase” that’s so much more—an impressive desk accessory for the recipie...
12/14/2017

REDS RULE
Here’s a Valentine's Day “bud vase” that’s so much more—an impressive desk accessory for the recipient who works in an office, in the fabulous Zoya Vases from Accent Decor, Inc., skillfully filled and accessorized by Jenny Thomasson AIFD. For more of Jenny's floral artistry, look inside the current issue of Flowers&.

Not a subscriber? A digital subscription is just $24.95 for a whole year’s worth of issues! For more info visit www.flowersandmagazine.com and click on the subscribe link at the top of the page.

12/14/2017
Focus on Design - December 2017

See how Rich Salvaggio uses a triple heart frame to showcase Speaking Roses message roses for that perfect Valentine's Day design.

A triple heart frame provides a showcase for message roses. For more on this how-to, go to page 8 in the December issue. Visit us at www.flowersandmagazine.com.

ALL AFLUTTER Butterflies hover over a sphere filled with spray roses in different shades of pink. The glossy black base ...
12/12/2017

ALL AFLUTTER Butterflies hover over a sphere filled with spray roses in different shades of pink. The glossy black base (from Vasesource) helps to define this design, by Jenny Thomasson AIFD, as a mini landscape with a story to tell. For details on how she made it, along with other high-impact ideas for Valentine's Day and everyday, check the current (December 2017) issue of Flowers&.

THE HEART REMEMBERS  “I have customers who want something every Valentine’s Day to lay on the graves of people they ...
12/08/2017

THE HEART REMEMBERS “I have customers who want something every Valentine’s Day to lay on the graves of people they loved who have passed away,” says designer Jody Mcleod AIFD. The flowers typically are not displayed on an easel, but simply laid on the grave. This heart would be among the more elaborate options he might offer them. For more about how he got the look, turn to page 44 in the current (December 2017) issue.

... from a flower-trend influencer like Sun Valley Floral Farms!
12/07/2017

... from a flower-trend influencer like Sun Valley Floral Farms!

Ultra-Violet is here for 2018! Pantone
#CAGrown #AmericanGrown #Pantone #ColoroftheYear

It's great when the latest color news gets a swift response...
12/07/2017
Pantone

It's great when the latest color news gets a swift response...

It’s intriguing, fascinating, and magical. Ultra Violet’s reign is here. Learn more about the Pantone Color of the Year 2018 from Co.Design. http://bit.ly/2kxJhYH

X’s AND O’s Hugs and kisses never telegraphed better! The O’s are round budvases with individual openings for flow...
12/06/2017

X’s AND O’s Hugs and kisses never telegraphed better! The O’s are round budvases with individual openings for flower stems along the top. For more about this and other Valentine's Day design ideas, check your current issue of Flowers& Magazine - in print or online!

We love this cornucopia by Bob Hampton AIFD, AAF, PFCI, elevated on top of a Floracage holder that is filled with fresh ...
11/23/2017

We love this cornucopia by Bob Hampton AIFD, AAF, PFCI, elevated on top of a Floracage holder that is filled with fresh flowers including orange lilies from Sun Valley. This design is included in our FREE “Best of Flowers&” digital anthology, “All About Fall,” downloadable on the Flowers& website (hit the Digital Library Link and scroll down). Fall is just about over but there are four more “Best of…” digital anthologies to enjoy!

Need design and marketing ideas for Valentine’s Day? Pick up a copy of the December issue on newstands now or go to ww...
11/22/2017

Need design and marketing ideas for Valentine’s Day? Pick up a copy of the December issue on newstands now or go to www.flowersandmagazine.com.

With the holiday season fast approaching, here’s wild and wonderful grouping from Gerry Toh AIFD. The purple phales, o...
11/21/2017

With the holiday season fast approaching, here’s wild and wonderful grouping from Gerry Toh AIFD. The purple phales, outlined in white, add to the wow factor, along with ti leaves looped like wide holiday ribbon, and gold square vases from Modern Collections. Look for more in the current issue!

Congratulations to Nick Decker at Ken Miesner's in St. Louis, Missouri, on winning 3rd place in this year's Flowers& Des...
11/19/2017

Congratulations to Nick Decker at Ken Miesner's in St. Louis, Missouri, on winning 3rd place in this year's Flowers& Design Contest! Nick has entered the contest many times and placed among the finalists and even among the top three many times, including first place in 2013. Nonetheless, this year's entry was a new departure in a more linear and contemporary style. It goes to show that competition can be a path to experimentation and growth. Kudos to Nick--and to all those who enter the contest--for challenging himself. Stay tuned for next year's contest theme, which will be announced in the January 2018 issue!

We love that Cathy Hock--our second-place winner in this year's Flowers& Design Contest--sent us this photo of herself h...
11/18/2017

We love that Cathy Hock--our second-place winner in this year's Flowers& Design Contest--sent us this photo of herself holding her trophy in the greenhouse at Merrimack Flower Shop and Greenhouse in Merrimack, NH! This is her third win--and each time, Cathy used fresh plant material from the greenhouse in her design entry. It has become part of her signature style, something customers look for when they ask for a "Cathy special". See Cathy's dramatic, black-and-yellow entry on page 15 of the current issue.

This month we honor our 2017 Design Contest winners, starting with Chikako Uzawa, whose entry was voted the #1 favorite ...
11/17/2017

This month we honor our 2017 Design Contest winners, starting with Chikako Uzawa, whose entry was voted the #1 favorite among all ten finalists by the readers of Flowers&. This year's theme was "Weekly Wow." No surprise that Chikako has years of experience creating weekly designs for corporate clients. Her winning entry is graceful, cleanly executed, and long-lasting (subscribers can find it on page 14 of the November issue). Congratulations, Chikako!

11/03/2017
Focus on Design - November 2017

For the November how-to, Rich Salvaggio creates a "flower volcano" with a wide-range of special blooms.

This party design bursts with energy and flowers! For more on this how-to, go to page 8 in the October issue. Visit us at www.flowersandmagazine.com.

'Tis the season to get inspired for winter & holiday party flowers. Just grab a copy of the November issue or go to www....
10/24/2017

'Tis the season to get inspired for winter & holiday party flowers. Just grab a copy of the November issue or go to www.flowersandmagazine.com.

Look carefully inside the wine glasses that become a keepsake gift in this clever floral presentation by Vonda LaFever A...
10/19/2017

Look carefully inside the wine glasses that become a keepsake gift in this clever floral presentation by Vonda LaFever AIFD: the orchids rest each on a bed of clear Deco Cubes that look like ice cubes, from JRM Chemical, Inc. Find details and more design ideas in the current issue of Flowers&!

Promote this idea with social media: “Bringing wine as a hostess gift? Don’t forget the topper! We’ve got them fro...
10/16/2017

Promote this idea with social media: “Bringing wine as a hostess gift? Don’t forget the topper! We’ve got them from $15 up.” The fun antlers are from Dollar Tree. For more on how to make and market these bottle toppers by Vonda LaFever AIFD, turn to pages 26-27 in the current issue.

Not a subscriber? Subscriptions start at $24.95 for digital. Check the subscribe link on our website, www.flowersandmagazine.com.

Fresh and faux materials combine beautifully for holiday decor, as in these twin urn arrangements, where preserved boxwo...
10/12/2017

Fresh and faux materials combine beautifully for holiday decor, as in these twin urn arrangements, where preserved boxwood spheres and grevillea leaves enhance the fresh flowers and foliage. For more examples, turn to "Making Spirits Bright," starting on page 38 in the current issue, with designs by Bob Hampton AIFD.

Gray is a color very much in vogue for wall and fabrics today, which means demand for décor that harmonizes with gray t...
10/10/2017

Gray is a color very much in vogue for wall and fabrics today, which means demand for décor that harmonizes with gray tones. In this pair of tall designs by Bob Hampton AIFD, the soft gray-green of fresh dusty miller and dried artichokes occupies the focal area, brightened with iridescent snowberry sprays.

By stringing small gold and silver spheres on wire, Vonda LaFever AIFD was able to turn them into a versatile design acc...
10/06/2017

By stringing small gold and silver spheres on wire, Vonda LaFever AIFD was able to turn them into a versatile design accessories that she could tailor to the size she needed and to her design purpose. For details and more creative design tips for the holidays, look to our October issue!

Not a subscriber? Subscriptions start at $24.95 for digital. Check the subscribe link on our website, www.flowersandmagazine.com.

Reddish copper and rose gold, platinum, champagne, and antique silver—all of these fall within a family of muted metal...
10/04/2017

Reddish copper and rose gold, platinum, champagne, and antique silver—all of these fall within a family of muted metallics that blend beautifully. For more on this holiday wreath by Bob Hampton AIFD, see page 44 in the current issue.

10/02/2017
Focus on Design - October 2017

For the October how-to, Rich Salvaggio creates an elegant mantel using premade garland and silvertone accent materials.

A premade garland + the right accent materials = easy elegance. For more on this how-to, go to page 8 in the October issue. Visit us at www.flowersandmagazin...

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