Xpedition

08/01/2025

🌍 We’re helping launch a movement that’s rewriting how the world experiences climate storytelling. ROARR is breaking records as it transforms Earth’s most iconic natural landmarks into immersive canvases.

The journey began this week at Mosi-oa-Tunya (Victoria Falls) with a breathtaking projection show. This is the first in a global series set to light up the Seven Natural Wonders of the World.

ROARR unites artists, innovators, and communities to spark action and support rural entrepreneurs facing climate challenges by focusing on conservation, climate response, and regenerative solutions.

Xpedition helped shape the launch by leading a brand refresh, developing a partner asset kit, and crafting the social media strategy.

This is just the beginning. And we’re excited to be part of it.

📣 Follow the journey, and come ROARR with us → youtube.com/

07/17/2025

With Xpedition’s support, Amazon Canada and Air Canada’s partnership successfully offered travelers an incredible giveaway ✈️

To kick things off, Aeroplan members were offered free Wi-Fi access to the Aeroplan eStore on every flight so they could shop on Amazon to their heart’s content.

Anyone who made a purchase between June 18 and July 11 had the chance to become an Aeroplan Millionaire, with 10 lucky winners scoring 1 million points each.

Xpedition was there from strategy to ex*****on, helping bring this bold cross-brand experience to life.

07/09/2025

Opening in London in early July to excited crowds, The Jamie Lloyd Company has brought its bold new adaptation of Evita, starring Rachel Zegler, to London’s West End!

The incredible Andrew Lloyd Webber musical revival is receiving raving reviews from fans and critics alike. Founder and CEO Hunter Johnson was on-the-ground opening night and captured Rachel’s outside balcony performance.

Xpedition-produced Evita runs at the Palladium for 12 weeks, so if you’re in London, get tickets and don’t miss out! https://bit.ly/45W2mbT

06/30/2025

“If you say you stand for something, stand for when it counts. This isn’t about being performative. It’s about being consistent.”

With over 20% of Gen Z adults identifying as LGBTQ+, failing to recognize the community is ignoring the reality of our economy’s future. A strategy that disregards specific audiences will hand their buying power to your competitors.

Xpedition’s Founder and CEO Hunter Johnson shares more about the importance of including the LGBTQ+ Community in your marketing efforts in Advertising Week here: https://bit.ly/4kit6Ha

_Editorial 14 hours ago If You Walk Away From the LGBTQ+ Community, You’re Handing Your Competitors the Future by Advertising Week 0 By Hunter Johnson, Founder & CEO, Xpedition I’ve been in the room when it happens. The moment a brand starts to question its Pride campaign because someone raised ...

06/27/2025

Cannes 2025 was a success for both clients and Xplorers!

From collaborating on impactful on-site activations to absorbing the latest marketing innovations and helping lead the conversation on the PrideNow panel, the festival was a dynamic whirlwind.

Our key takeaways?

📣 Prioritize culture, and brand metrics will naturally follow
🫡 Embrace trend participation to evolve your marketing strategy effectively
🎡 Cultivate deeper brand loyalty by leveraging experiential marketing for in-person connections

For more strategic insights and a deeper dive into what Xpedition's COO Niki Herr observed on-the-ground, read more here: https://bit.ly/4nDzOKK

06/26/2025

Amazon 🤝 Influencers = 🙌 🙌 🙌

Xpedition partnered with Amazon to turn influencers into passionate advocates in an effort to show how anyone can build a thriving business with an Amazon Storefront.

Xpedition managed the project from start to finish, sourcing talent, and collaborating on assets with each creator to bring their success stories to life. This allowed creators to focus on what they do best: speak to their experiences while encouraging others to follow in their footsteps.

06/18/2025

Creating a work environment where everyone feels safe, respected, and fully seen is a responsibility we all share.

That’s why Xpedition hosted a pronoun training, designed to support deeper understanding and respectful communication in both personal and professional settings. By fostering a supportive environment, Xpedition ensures that our Xplorers, clients, vendors and talent feel comfortable in the workplace. This allows everyone the opportunity to push creative boundaries and produce their best work without shame or fear.

The session gave our team practical tools to navigate conversations around pronouns, while also encouraging everyone to bring their whole selves to work. Through presenting real-life scenarios and encouraging an open dialogue, we explored how to build a culture rooted in empathy, allyship, and authenticity.

Click through to learn how you can help create a more inclusive environment wherever you work or lead.

06/12/2025

Year after year, Xplorers help make Google Marketing Live a can’t miss event!

Google’s annual flagship Ads Marketing moment was a hit, both engaging attendees and inspiring them to try new products, get insights, and learn about the latest partnership opportunities.

💡 Showcasing the latest product announcements through curated newsletters and articles, Xpedition helped bring the experience to life while keeping audiences informed, inspired, and ready to explore what’s next.

✨ Our Experiential Team brought personalized moments and authentic connections to life, blending customized physical environments with user-first virtual programming.

Whether attending in-person or virtually, attendees left equipped with the latest marketing tools Google has to offer.

06/09/2025

🏆Tony Winners: Sunset Boulevard and Operation Mincemeat Broadway🏆

What an incredible evening! We’re honored to have Broadway excellence recognized by members of the Tony Awards.

Xpedition is proud to champion award-worthy theater. We’re so excited that Founder and CEO Hunter Johnson got to take the stage and that our shows got the recognition they deserve!

Congratulations to everyone who brought these stories to life. We look forward to this being the first of many award-winning nights 🎉

06/06/2025

With the Tony Awards this weekend, we’re honored to stand alongside AANHPI Broadway in celebrating the Theatremakers who shape Broadway.

As a proud sponsor of this week’s kickoff event, Celebrating AANHPI Theatremakers on Broadway, we’re grateful to be part of a powerful tribute to visionaries, from emerging talent to Broadway legends. A beautiful start to a weekend full of well-deserved recognition and joy.

Big thanks to Cynthia J. Tong for bringing it all to life with heart, vision, and unstoppable dedication.

📸 Laurel Hinton Photography

05/30/2025

📣 BIG NEWS 📣 Xpedition’s very own VP of Creative Production, Nandi Smythe, will be taking the stage at !

Catch her on Monday, June 2nd, alongside Elizabeth Hartnett, YouTube’s Head of Creator Marketing - EMEA, for Shot in a Day: A Look into Fast Production.

They’ll be discussing recent YouTube Music work and focusing on the practicalities of delivering high-quality creative on the tightest of deadlines.

Will you be there? Let us know and we’ll make sure you have a chance to connect!