Beta Petrol

07/11/2025

We were stoked to get the call from David&Goliath to help launch Kia’s 2025 summer sales event with a multi-car campaign.

Our brief? Create a track that captures the thrill of summer driving. From the first note to the final mix, we dialed into the energy of the brand and the spirit of the season.

Credits:
Agency David&Goliath
Producer Ryan Teng
Senior Producer Riz Soriano
Executive Producer Chris Coleman
Executive Creative Director Avital pinchevsky
Group Creative Directo Bennett Austin
Group Creative Director Nick Micale
Art Director Charlotte Garrett
Copywriter Martin Reese

07/03/2025

Rosé’s “Toxic ’Till the End” dropped earlier this year and yeah, we’re still thinking about it too.

Beta's Brent Asbury handled sound design + final mix for the super rad visual directed by longtime friend & collaborator MEZZY and produced by Deep Cut Films for Atlantic Records.

Turn it up. It hits.

https://www.youtube.com/watch?v=eA0lHNZ1KCA

'rosie' - the first studio album by ROSÉ - out nowdownload/stream: http://rosesarerosie.lnk.to/rosieIDROSÉ store exclusive 'rosie' vinyl, cd's, and more avai...

06/25/2025

We’re proud to be part of Every Woman’s Marathon 2025, a race that’s rooted in COMMUNITY, support, and the shared joy of showing up together.

In channeling the music for this year long campaign, we looked to have a piece of music that would work across all aspects and embody the community and sisterhood of the EWM ethos. We found and licensed the perfect piece, created by LA's Highland Park Collective, ft KT Tunstall, Nikki Vianna & Lolo called "Together We Are Stronger."

Thank you to Gale Partners and Milk PEP for bringing us on board for year three. Training starts now. 🏁

https://www.youtube.com/watch?v=9g3s0ro9B6Y

Join in Scottsdale on November 16, 2025.

06/20/2025

For McDonald’s new Angel Reese Special, we licensed the perfect needle-in-a-haystack track to carry the energy: Mark Ronson’s “Ooh Wee”. 💥

Fun fact - Mark Ronson’s Ooh Wee samples Boney M.’s Sunny, which is actually a cover. The original was written by Bobby Hebb in 1966.
Tricky clearance, but we got it done.

Thanks to Wieden+Kennedy NY for trusting us to help bring it together.

https://www.youtube.com/watch?v=8qCYyeRX2_c

Credits:
Agency: Wieden+Kennedy NY
Producer: Cris Flores, Jenny B**g
Creatives: Laura Bailey & Jen Hubbard

Production Company: Scheme Engine
Director: Anthony Jamari Thomas
Executive Producer: Jannie McInnes
DOP: Rob Witt

Editorial
Editorial: Church Edit
Editor: Mah Ferraz
Edit Assist: Logan Tarter, Jacob Bottorff, David Soto
Producer: Kylie DeVries

06/13/2025

So happy spending time with our rad friends at AICP NY last week!

03/01/2024

Office Vibes

11/02/2023

Music is Our Master

05/23/2023

Beta Petrol’s own Bryan Ray Turcotte, will be signing books at The Punk Rock Museum this weekend in Las Vegas. If you’re there for punk rock bowling, stop by the museum and say hello!

04/03/2023

April 1st was opening day at the Punk Rock Museum in Vegas. As curator and Creative Director of the museum, Beta Petrol’s Bryan Ray Turcotte was there to finalize the last exhibit case before the doors opened. More stories to come. thepunkrockmuseum

01/02/2023

11/07/2022

had a chat with about the and all sorts of cool things! Listen to it here: https://podcasts.apple.com/ca/podcast/bryan-ray-turcotte-punk-rock-museum-author/id1166822958?i=1000585245833