Leveling Up

Leveling Up Learn how world class entrepreneurs started and grew their businesses. Get business and marketing actionable insights to help you grow.

Get actionable tips from entrepreneurs on marketing, business and personal growth.

10/06/2025

Build a Billion-Dollar Network with One Habit

Want to build career defensibility? Start hosting dinners with people at or above your level. Become the connector, grow your network, and watch new doors open. Nobody can take your network away from you.

🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this

10/03/2025

Why Vacations Don’t Fix Burnout.

Burnout isn't solved by vacations but by feeling a sense of progress. It's about hitting milestones and feeling like the team is winning. People want to feel like they're achieving something.

🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this

10/02/2025

New YouTube Collab Feature!

YouTube is about to launch collaborations! Marketing teams can add other channels as collaborators, similar to Instagram.

🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this

Here’s a truncated version of my talk that I did at HubSpot’s INBOUND a few weeks back.What’s happening right now:→ Inte...
09/25/2025

Here’s a truncated version of my talk that I did at HubSpot’s INBOUND a few weeks back.

What’s happening right now:

→ Intelligence costs dropped 96% (from $15 to $0.25 per million tokens)
→ Traditional SEO is dying as AI overviews steal clicks
→ Search behavior shifted to TikTok, YouTube, and AI platforms
→ Small teams are outperforming entire marketing departments

The reality check:

Every day you wait, competitors gain months of AI advantage. The companies moving fastest aren’t just cutting costs, they’re building unfair advantages that compound daily.

Swipe through to see:

âś“ How to build multi-platform search funnels for pennies
âś“ Why your old documentation is suddenly worth gold
âś“ The 3-step evolution from manual to autonomous marketing
âś“ Real results: 300% content increase, 85% cost reduction

Swipe to the end to get the full slides. 👉

True or false?
09/21/2025

True or false?

09/11/2025

Imagine hiring six employees in under an hour—without a single interview.

In this episode, I'll walk you through on how I built six AI employees in less than 60 minutes using tools like Cursor and Claude Code. I break down how these agents can transform workflows, boost productivity, and even handle content repurposing and SEO at scale. This isn’t theory—it’s the future of work, and it’s already here.

09/10/2025

Would you hire someone who invests $0 in learning AI?

When I interview candidates, I ask: “How much are you personally spending on AI tools right now?”

Even $20/month on ChatGPT Pro shows initiative.
But if the answer is nothing… that’s a red flag.

Because I’ve met candidates in Brazil spending $500/month of their own money on AI tools — not because they’re rich, but because they’re serious about sharpening their skills and staying relevant.

Here’s the truth:
If you’re not investing in yourself, why would you invest in the business you join?
A company can’t afford two cultures: one group pushing forward with AI, and another holding everyone back.
Leaders like Brian Armstrong at Coinbase have shown that hard calls — like making AI adoption non-negotiable — are sometimes what it takes to keep an organization aligned and future-ready.
It’s already hard enough to have one mission.

If your team is split on whether AI matters, you’re not going to move fast enough.

The best people self-invest. The best companies demand it.

09/09/2025

Would you let an AI recruiter hire your next team member?

A recent experiment with 70,000 applicants in the Philippines tested exactly that.

👉 An AI voice recruiter (powered by LLMs) went head-to-head against human recruiters for customer service roles. The results?
12% more offers made
18% more candidates actually started jobs
17% higher one-month retention
Less gender bias
Equal candidate satisfaction
Even after factoring in all software + inference costs, the AI broke even at just 8,500 interviews.

The takeaway:

Anything valuable has a cost — and if you think you’re not “paying” AI platforms directly, you’re still investing your time and future outcomes into them.

Recruiting isn’t disappearing. But the edge is shifting toward those who learn how to partner with AI rather than compete against it.

09/08/2025

We break down Alex Hormozi's book launch funnel that led to $105.5M in sales.

09/04/2025

Claude Code might be the secret weapon marketers didn’t know they needed.

In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening ex*****on. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it’s headed in the future.

08/28/2025

If you’re not automating your marketing yet, you’re already behind.

In this video, I break down how AI-powered workflows can take over repetitive marketing tasks, qualify leads faster, and keep your follow-ups sharp. I share how I repurpose and scale content efficiently, manage marketing teams with less friction, and what the future of marketing automation means for staying ahead in business.

08/22/2025

AI isn't magic—most CMOs are still getting it wrong.

I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If you're not managing drift or thinking long-term, you're just playing catch-up.

Address

707 Wilshire Boulevard
Los Angeles, CA
90017

Telephone

(310) 356-3916

Website

Alerts

Be the first to know and let us send you an email when Leveling Up posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Leveling Up:

Shortcuts

Share

Category