Leveling Up

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Get actionable tips from entrepreneurs on marketing, business and personal growth.

09/08/2025

We break down Alex Hormozi's book launch funnel that led to $105.5M in sales.

09/04/2025

Claude Code might be the secret weapon marketers didn’t know they needed.

In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening ex*****on. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it’s headed in the future.

08/28/2025

If you’re not automating your marketing yet, you’re already behind.

In this video, I break down how AI-powered workflows can take over repetitive marketing tasks, qualify leads faster, and keep your follow-ups sharp. I share how I repurpose and scale content efficiently, manage marketing teams with less friction, and what the future of marketing automation means for staying ahead in business.

08/22/2025

AI isn't magic—most CMOs are still getting it wrong.

I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If you're not managing drift or thinking long-term, you're just playing catch-up.

08/22/2025

The future of work will be multi-instance. And it will be absolutely insane.

Imagine having 48 subagents open, working on your behalf, continually reporting on what's going well and what isn't going well in your business.

Imagine getting suggestions in real-time on what to do.

No more waiting; just relentless action.

Data will be processed faster thus actions will happen more rapidly.

Business will become a video game for those who choose to embrace this future.

The question is, are you ready? ;)

08/21/2025

A sales tactic that raises eyebrows: Adding a model to calls boosted close rates, support efficiency, and payment speed! Is it ethical? The numbers tell a story. "Status by association is undefeated."

08/18/2025

One startup hired 700 content creators and pays them $0 upfront.

Businesses are starting to market more like how Andrew Tate did back in the day.

Slowly, b2b businesses are working up to the fact that the traditional channels aren't enough.

Short form organic content, influencers, podcasts, etc. are all becoming more common plays.

For short form video, what works is volume. Assuming all of your content is somewhat decent, you just need more shots on goal.

The more controversial you are, the more your chances go up. Whether you want controversial views is another discussion.

Years ago, Andrew Tate had an affiliate program where he incentivized people to clip his longform podcasts into shortform videos and post them. Whoever got more views would end up driving more revenue and they would make a cut from it.

Today, startups such as Cluely and Whop are employing a similar model where they are hiring a bunch of creators upfront and paying them $1 per 1,000 views. So if they hit $1M views, they'll make $1,000.

Oftentimes, these creators/clippers are college-age kids who understand the platforms well and need a few extra bucks.

If you can feed your content machine with enough raw content, you should be able to publish 400+ pieces per week (maybe even per day) and drive more distribution that way.

You can use platforms like Whop to set up a Creator Rewards program or you can simply just browse TikTok and IG for up and comers and DM them with a 'paid clipping opportunity'.

One thing is for sure - the game is changing and most companies aren't prepared for the change. Don't be like most companies.

08/15/2025

Are agencies a 'low status' business?

and I talked about this on the pod and our consensus was... yep it's at the bottom of the totem pole.

We've both tested this at business events. Whenever we'd lead with software as what we did, people's ears would perk up.

Whenever we said we had agencies, people would appear more disinterested.

Earlier in my career, I used to care A LOT about this.

As I've gotten older, I've grown to love the services side of my business more.

ALL businesses suck at the end of the day. People can think whatever they want.

All that matters is that I'm having fun building for the long term.

So does it matter if you have a 'low status' business?

Nope.

You have bigger fish to fry.

08/14/2025

AI’s not replacing marketers — it’s upgrading them.

In this video, I break down how forward-thinking businesses are using AI to speed up engineering workflows, transform their marketing and sales systems, and create content faster than ever. I also share how AI is becoming a powerful tool for decision-making, giving teams an edge in ex*****on and clarity.

08/13/2025

Did you know that is the number 1 ranked Diablo 4 hardcore player in the world?

Did you also know that he tries to batch his tasks into 5-minute increments?

How does arguably the busiest man in the world have time to play games at such at a high level?

People like to talk about 'first principles' aka boiling things down to their fundamental truths.

But oftentimes, it doesn't seem like they really know what they mean.

Elon's Diablo 4 example is a nice introduction into first principles.

Here are some:

- In Diablo 4, those who have the best gear have the best odds of survival. That's important for Elon's characters because in 'hardcore' mode, if you die even ONCE, you lose everything -- all your progress gone in an instant.

So what does he do? He buys the gear because, well, he's Elon.

- In Diablo 4, you have to continually 'grind' -- optimizing gear, pushing elite level runs, and obviously avoiding death.

Elon doesn't have time to do this, so he pays players to 'boost' his account.

You can say that's cheating, but to him, it's a workaround.

Anyway, just a simple way for you to think about first principles and how they might apply to your goals. 😉

08/12/2025

Let's face it - b2b marketing is getting harder right now:

- Traditional SEO website traffic is tanking
- Paid media is getting more and more automated
- LinkedIn organic reach is going down
- Attribution is getting hazier
.. and the list goes on.

When I talk to b2b founders, they seem to be at a loss for what to do.

What they haven't realized is that they need to take an 'everywhere' approach to marketing now.

We call it 'search everywhere optimization'.

People tend to forget that marketing 101 is finding where your best customers are hanging out and bringing them to the point of sale.

If a channel isn't working anymore, it's very likely that another one is.

There's always a 'meta' -- which is the most optimized way of playing each channel.

15 years ago, SEO was the only organic game in town.

Today, that's changed. You can get great organic reach from organic shortform or longform video content.

TikToks, Shorts, Reels, Snap for shortform.
YouTube for longform.

Then founders will complain that 'they don't want to be the face' or they're 'not content creators'.

That's too bad.

The game has changed, and it's time to adapt.

You can hire an in-house influencer to do the work for you. Or you can learn yourself.

One of the easiest ways to start is a longform podcast.

Longform -> YT
Cut it up into shorts -> TikTok/Reels/Shorts/etc
Repurpose the content natively for LinkedIn/X/Newsletters

You can use tools like Opus to simplify the process.

Or if you wanted to really swing for the fences, you can do what the guys at Cluely are doing. Controversial, outside-the-box marketing that generates hundreds of millions. They go HARD on shortform organic and they're unapologetic about it.

So go forth, get started, and get the suckage out of your body. The distribution is there for the taking.

What would you add?
08/11/2025

What would you add?

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