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09/20/2026

The most useful number in Pocket FM's $500M story might be 2.25%.

Its founder reported reaching a $500M annualized revenue run rate. That's the reported run-rate figure we're discussing here.

The operating insight: moving an ad's click-through rate from 2% to 2.25% was associated with roughly 30% lower customer acquisition cost in their account.

A small change in the ad response. A much bigger difference in what they said it cost to acquire a customer.

Then they built the content system around that insight.

Those are their reported results, not a formula that guarantees the same outcome for every business.

What signal would you build your creative process around?

09/20/2026

Your next content idea might already be in a customer call.

This Grok Bot pulls from our content and internal conversations, finds topics worth covering, and prepares ideas for us to review. Then we choose what gets drafted.

Want all three bots? On Instagram , comment BOT or BOTS on a post to get the guide in your DMs. Enter your email to unlock the PDF.

09/20/2026

Nike's $223B decline is a warning about losing the expertise that made a brand work.

That figure is the historical market-value comparison discussed in this clip: the November 2021 peak against the later figure in the source post. It isn't a current stock quote.

Neil and I talk about the move away from sport categories, the expertise that left, and the eventual return of those categories. That decision alone doesn't explain the entire decline.

The lesson I'd take: before you simplify an org chart, understand what knowledge you're removing with it.

What would you bring back first?

09/20/2026

I gave AI one recording. It handed me a content workflow.

In this demo, GPT-6 Astra helps turn a recording into edited clips, captions, shortform candidates, headlines, and YouTube packaging. I can review the output and leave feedback in one place.

It can also help build the resource funnel behind a post.

That’s the opportunity: let AI handle more of the production work so your team can focus on ideas, judgment, and strategy.

Follow for more on AI, business, and marketing.

09/19/2026

Your next offer might be hiding in your competitors’ ads.

I used Muse to analyze competitor offers, then asked it to build ideas around what my company already has.

The useful part: moving from ad research to specific offers—free tools, a revenue-per-employee scorecard, and a paid pilot. These are ideas to test, not proven winners.

Try this prompt: “Based on what we sell and the assets we already have, what offers should we test?”

Follow for more on AI, business, and marketing.

09/19/2026

GPT-6 Astra = Your AI Content Team

I turned one YouTube video into four new pieces of content, including carousels.

The important part: this still needs people who know how to run the workflows.

09/19/2026

Your Instagram saves can be the starting point for something useful.

In this demo, I show Muse turning travel inspiration into a Japan itinerary, then walk through content planning and filming ideas.

Give AI context it can work with. You'll have a much better starting point than a blank prompt.

What would you build from your saved posts?

09/19/2026

One bot waits on hold. Another follows up when a lead fills out your form.

These are two Grok Bot use cases I care about: getting time back and responding to people who already raised their hand.

Want all three bots? On Instagram , comment BOT or BOTS on a post to get the guide in your DMs. Enter your email to unlock the PDF.

09/19/2026

Getting AI to write more content is the easy part.

The harder part is defining what deserves to get published.

Here's a look at my Grok Bot workflow for SEO and AEO, including the content queue and the approval step.

Define the standard before you scale the output.

09/18/2026

More bots can mean more work to manage.

Start with a job that saves time or creates value. Keep the bot count manageable. Give them a coordinator. Organize them by function.

That’s where I’d start before adding another bot.

What’s one job you’d hand off first?

Follow for more on AI, business, and marketing.

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