About last night! Thank you Themed Entertainment Association for a lovely night at The Obscure!
Not only was the setting and the experience provided by The Obscure other worldly...it was very gratifying to get to meet our colleagues in the field. Very much looking to more of these events!
This weekend is the biannual Brewery Artwalk for Fall. The Brewery will be open 11:00am to 6:00pm to the public! Come visit some of our artists who live and create here at The Brewery!
RabCup will not be open this particular ArtWalk, so let's take a look at the most recent collaboration we've done with Michael Skura.
Since 2013 RabCup and Michael Skura have worked together on three art installations. The most recent being for a private collection in Costa Rica!
Throw Back Thursday!
Location, Location, Location!
Commercial real estate professionals and lighting designers both know the crucial importance of choosing the right location to sell an idea.
RabCup used Google Earth and spatial mapping software to analyze multiple structures and location options in LA. In design simulations, RabCup developed a very specific set of conditions to be met in order to realistically achieve replacing multi-story building with the LA basin native terrain.
To combine live projection mapping in a public setting, synced with recorded sound, and detailed animations, the areas surrounding the potential event site also played a factor in choosing the best location.
#design #event #3dprojection #projectionmapping #experientialmarketing #immersiveexperience
Interactive Production Launches?
It's all about maximizing audience engagement!
Something new, intriguing, and visually stunning draws in your target audience. We’ve used projection mapping with awesome results at many high profile events and destinations.
Take a look at this video of the Tommy Hilfiger Flagship Store in Hollywood!
#productlaunches #projectionmapping #engagement #experientialmarketing #marketing
The Advantages of Projection Mapping for Commercials and Video Shoots
Projection can do away with the need to have physical sets and props which consume a lot of time for building, transportation, setting up and at last dismantling. Projection, can also enhance your surrounding areas, props, even the talent in the shoot.
The projected content can be altered according to the needs of the projection backdrops. This is possibly one of the biggest advantages of projection mapping. If a space needs to be reset from lecture to cocktail mode, projected theming and branding doesn’t get in the way like a physical set, one button press and the reset is done. That too, without taking away the ‘Wow’ factor from the content.
There is so much one can experiment with in terms of visual effects that there is virtually no limit to it. Whether you want to design a logo or create a virtual world for your audience. There is always something more that you can do through projection mapping since it is heavily reliant on computer technology, which is a rapidly changing field.
Here is a commercial shoot for Kosas Cosmetics where we utilized projection mapping in various ways, can you spot them all?
Would you like to know more? Emails us [email protected]
#design #technology #branding #talent #video #mode #commercial #projection #mapping #imagination
Reasons To Use 3D Projection Mapping in Events
Event-goers are tired of the same old posters and video displays. When you use these tactics, you blend in with the crowd and risk boring your audience. Standing out and avoiding boring your audience is one of the main reasons to use 3D projection mapping in events, among many others.
Wow Attendees and Encourage Engagement
As previously mentioned, the same old event tactics get boring and make it harder to draw in attendees. 3D projection mapping, on the other hand, is exciting and unique. 3D projection mapping for events will attract attendees and promote engagement with your brand.
Consequently, you’ll have to do less work to sell your brand, as the projection will entice people to investigate.
One of the best reasons to use 3D projection mapping in events is the availability of increased interactivity. Once you’ve caught the attendee’s attention, you want to continue engaging them, even after the initial “wow” moment. Interactive elements hold their attention longer by promoting personal involvement with the display.
At the end of the day, you want people at the event to remember your brand. How likely will they remember if you use a banner and one-dimensional advertising products, just like every other brand? Not likely. 3D projection mapping is unique and will stand out in the crowd of competition.
Event-goers often want to share their experience with friends, family, and social media followings. If your display is impressive enough, it may end up shared via word of mouth across social media channels. This increased brand recognition ultimately helps increase your ROI.
Standing out and making a lasting impact on attendees is one of the most important aspects of attending and hosting events. 3D projection mapping is a new and improved way to promote your brand.
Case Study: Target Boom Box with Go2 Productions
RabCup was brought in by long ti
Projection Can Look Many Ways!
Here at RabCup we often receive inquiries from client's who are hosting events in ballrooms and conference halls.
Their request focuses mainly on how to enhance the experience with projection mapping, but, also how to create a surprise.
With the addition of touch or touch less technology like a Pufferfish display RabCup has the ability to take your event from the typical experience to a magical one!
Take a look at email us [email protected] for more!
At RabCup we are artists first and we love supporting art installations both temporary and permanent.
This recent installation is a collaboration between artists Michael Skura and RaCup. Installed at a private home in Costa Rica.
The design and placement of the glass pieces is made to have an ethereal effect both day and night. Sun light to custom projection mapping.
Projection Mapping can be large scale events, it can also be finely tuned in surprising ways to interact with art.
Let RabCup help you create magic!
RabCup Interactive Touch Technology for Experiential Marketing
Energy City - Wiess Energy Hall
Tommy Hilfiger's Flagship Store