09/14/2026
In Travel Tuesday Episode 27 premiering tomorrow, host Brian Applegarth sits down with Dale Sky Jones, President and Executive Chancellor of Oaksterdam University, for a conversation about cannabis tourism, hospitality, education, cultural heritage, responsible consumption experiences, and the role Oaksterdam has played in Oakland and the global cannabis movement.
https://bit.ly/4xhFrlb
With more than 110,000 alumni from over 116 countries, Oaksterdam has attracted students, advocates, entrepreneurs, professionals, policymakers, and visitors from around the world. Dale explains how that history offers lessons for destinations entering the next era of cannabis hospitality and tourism.
📌 Episode Highlights:
✅ Oaksterdam as a Cannabis Tourism Destination
Dale explains how more than 100,000 Oaksterdam alumni physically traveled through its doors, staying in Oakland hotels, eating at local businesses, visiting dispensaries, and contributing to the downtown economy.
✅ Cannabis Hospitality & Third Spaces
Brian and Dale explore lounges, cafes, events, tasting experiences, and other cannabis-friendly spaces. Dale draws on more than 15 years of hospitality experience to explain why hospitality isn't simply about what you sell, but how guests feel while they're there.
✅ Training for Responsible Cannabis Experiences
Oaksterdam's event and retail training helps hospitality teams understand cannabis terminology, ingestion methods, general risks, local laws, responsible service, and how to communicate with guests without making medical promises.
✅ Understanding the Cannabis-Motivated Traveler
Cannabis tourism extends beyond regular consumers. The conversation examines travelers who may explore cannabis experiences while on vacation, including visitors motivated by wellness, medical access, culture, education, or simply trying something unavailable at home.
✅ Cannabis Culture Is Tourism Culture
Oaksterdam's history is intertwined with Oakland and California cannabis culture. Dale discusses American Pot Story: Oaksterdam, the people behind legalization, and why preserving the stories of cannabis pioneers matters as tourism develops.
✅ The Historic Cannabis Trail
Dale reflects on returning to Oaksterdam's former Oakland location, now NUG, where a Historic Cannabis Trail landmark recognizes the site's history, including the 2012 federal raid and Oaksterdam's decision to continue teaching afterward.
✅ Cannabis Legacy Exists Everywhere
Cannabis heritage isn't limited to California's Emerald Triangle. Dale points to legacy in places from West Virginia to New York and argues that communities across the country and globally have cannabis stories worth preserving and sharing.
✅ The Next Chapter for Oaksterdam
Dale discusses Oaksterdam's continued focus on education, policy, its All Access Pass, webinars, and helping people prepare for a changing cannabis environment.
🗣️ Quote from the Video:
"You don't have to be for stoners. You just have to be for fun." – Dale Sky Jones