Dímelo

Dímelo Dímelo was born out of USC Annenberg and its run by students who stand for: Strength. Resilience. Family. Identity. Reflection. Motivation. Culture. community.

Dímelo aims to cover stories that range from different genres and topics that considers the Latino/Latinx community through identifying with the content produced, which will be achieved by listening to our audience -- USC and South L.A.

Plaza México marked its annual Día de la Virgen de Guadalupe celebration in Lynwood, bringing together hundreds of famil...
12/16/2025

Plaza México marked its annual Día de la Virgen de Guadalupe celebration in Lynwood, bringing together hundreds of families for prayers, music and Las Mañanitas as the clock struck midnight on Dec. 12.

This year’s gathering unfolded amid fears over increased immigration enforcement, yet organizers and attendees said the celebration carried added meaning as a symbol of unity and cultural continuity.

📝 - Valeria Macias
🔗 - Link in our bio

Mexico prepares for a historic World Cup on home soil. We talked to USC students who are lifelong fans of la selección m...
12/11/2025

Mexico prepares for a historic World Cup on home soil. We talked to USC students who are lifelong fans of la selección mexicana to gauge the mood heading into 2026. Their expectations reflect years of highs lows and uncertainty for El Trí.

The team opens the tournament in Mexico City then moves to Guadalajara before returning to the capital for its final group match. Mexico also makes history as the first country ever to host this tournament three times.

📝 - Noah Navarro
🔗 - Link in our bio

12/04/2025

Explore a South Central market that many families and community members, including USC students, have come to rely on.

Expo Market, or La Polleria, has become a staple for families over generations. Fresh produce, great prices, and familiar faces.

🎥 - Roselyn Beltran

Pozontle is a traditional cacao-based drink originating from Zapotec, where it would be used in ceremonies in the northe...
12/03/2025

Pozontle is a traditional cacao-based drink originating from Zapotec, where it would be used in ceremonies in the northern mountain region of Oaxaca. Now, the drink has been revived as both a heritage ritual and an opportunity for a small business.

Born in Yalalag, Oaxaca, Lidia came to Los Angeles in 2004. She began selling Pozontle around five years ago in her backyard as a way to earn extra income and uses her business to keep her ancestors’ customs alive. The demand for Lidia’s business thrives in warmer months, and despite the slowdown in the winter, many customers continue to seek out her Pozontle.

📝- Sophia Dominguez
🔗- Link in bio to read more

Christopher Gil is one of the first Mexican American football agents in the country, where he navigates client activatio...
12/03/2025

Christopher Gil is one of the first Mexican American football agents in the country, where he navigates client activations and NFL rosters among many other responsibilities. As a USC Annenberg alum, he found lifelong mentors throughout his college journey and hopes to be an example for the next generation. 

Gil co-founded his own agency, Optimal Sports Management, to offer services like NFL contract representation, career consulting, and client relations. 

Christopher Gil es uno de los primeros agentes de fútbol americano mexicano en el país, donde se ocupa de las activaciones de clientes y las listas de la NFL, entre muchas otras responsabilidades. Como exalumno de USC Annenberg, encontró mentores para toda la vida a lo largo de su trayectoria universitaria y espera ser un ejemplo para la próxima generación. 

Gil cofundó su propia agencia, Optimal Sports Management, para ofrecer servicios como representación contractual de la NFL, consultoría profesional y relaciones con los clientes. 

📝- Michelle Chavez
🔗- Link in bio to read more

12/03/2025

Learn how to make a veggie alternative to a classic dish, quesadillas, with Sustainability Sin Fronteras!🍴🌱

🎥 - Mayte Abrica

12/01/2025

A Latina-owned bookstore looks to create community through bilingual Spanish and English children’s books.

La Libreria, just a few miles from USC, has over 8,000 books from various genres and countries across the Latin diaspora. La Librería has spent the last 12 years helping L.A. families build their language skills.

📝- Malcolm Caminero
🔗- Link in bio to read more

11/30/2025

Stay up to date with recent news on Dímelo Ahora! 📰

In this episode we discuss LA’s new Dutch Bros Coffee location, local flood warnings, and recent legal challenges.

🎥 - Noelle Villasenor

Dímelo’s collaboration with ’s Spanish Supplement is live !! 📰📝 You can find our writers’ articles in Spanish on DT’s we...
11/25/2025

Dímelo’s collaboration with ’s Spanish Supplement is live !! 📰📝 You can find our writers’ articles in Spanish on DT’s website and in English in our bio.

11/17/2025

Looking for a new fall recipe? 🍂✨
Victoria shares her family’s Pumpkin Stew, the tradition that keeps her home warm throughout the season. 🎃💛

🎥 - Victoria Laursen

11/13/2025

Amy’s family tops their Mexican rice with bananas. 🍌 Curious, she dives into her grandmother’s story behind the unique tradition and flavor pairing. What she uncovers is a sweet connection between culture, memory, and taste.

🎥 - Amy Contreras

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