Dímelo Dímelo was born out of USC Annenberg and its run by students who stand for: Strength. Resilience. Family. Identity. Reflection. Motivation. Culture. community.

Dímelo aims to cover stories that range from different genres and topics that considers the Latino/Latinx community through identifying with the content produced, which will be achieved by listening to our audience -- USC and South L.A.

Pozontle is a traditional cacao-based drink originating from Zapotec, where it would be used in ceremonies in the northe...
12/03/2025

Pozontle is a traditional cacao-based drink originating from Zapotec, where it would be used in ceremonies in the northern mountain region of Oaxaca. Now, the drink has been revived as both a heritage ritual and an opportunity for a small business.

Born in Yalalag, Oaxaca, Lidia came to Los Angeles in 2004. She began selling Pozontle around five years ago in her backyard as a way to earn extra income and uses her business to keep her ancestors’ customs alive. The demand for Lidia’s business thrives in warmer months, and despite the slowdown in the winter, many customers continue to seek out her Pozontle.

📝- Sophia Dominguez
🔗- Link in bio to read more

Christopher Gil is one of the first Mexican American football agents in the country, where he navigates client activatio...
12/03/2025

Christopher Gil is one of the first Mexican American football agents in the country, where he navigates client activations and NFL rosters among many other responsibilities. As a USC Annenberg alum, he found lifelong mentors throughout his college journey and hopes to be an example for the next generation. 

Gil co-founded his own agency, Optimal Sports Management, to offer services like NFL contract representation, career consulting, and client relations. 

Christopher Gil es uno de los primeros agentes de fútbol americano mexicano en el país, donde se ocupa de las activaciones de clientes y las listas de la NFL, entre muchas otras responsabilidades. Como exalumno de USC Annenberg, encontró mentores para toda la vida a lo largo de su trayectoria universitaria y espera ser un ejemplo para la próxima generación. 

Gil cofundó su propia agencia, Optimal Sports Management, para ofrecer servicios como representación contractual de la NFL, consultoría profesional y relaciones con los clientes. 

📝- Michelle Chavez
🔗- Link in bio to read more

12/03/2025

Learn how to make a veggie alternative to a classic dish, quesadillas, with Sustainability Sin Fronteras!🍴🌱

🎥 - Mayte Abrica

12/01/2025

A Latina-owned bookstore looks to create community through bilingual Spanish and English children’s books.

La Libreria, just a few miles from USC, has over 8,000 books from various genres and countries across the Latin diaspora. La Librería has spent the last 12 years helping L.A. families build their language skills.

📝- Malcolm Caminero
🔗- Link in bio to read more

11/30/2025

Stay up to date with recent news on Dímelo Ahora! 📰

In this episode we discuss LA’s new Dutch Bros Coffee location, local flood warnings, and recent legal challenges.

🎥 - Noelle Villasenor

Dímelo’s collaboration with ’s Spanish Supplement is live !! 📰📝 You can find our writers’ articles in Spanish on DT’s we...
11/25/2025

Dímelo’s collaboration with ’s Spanish Supplement is live !! 📰📝 You can find our writers’ articles in Spanish on DT’s website and in English in our bio.

11/17/2025

Looking for a new fall recipe? 🍂✨
Victoria shares her family’s Pumpkin Stew, the tradition that keeps her home warm throughout the season. 🎃💛

🎥 - Victoria Laursen

11/13/2025

Amy’s family tops their Mexican rice with bananas. 🍌 Curious, she dives into her grandmother’s story behind the unique tradition and flavor pairing. What she uncovers is a sweet connection between culture, memory, and taste.

🎥 - Amy Contreras

Rawayana fills the room as it plays through rush hour. Families and friends sit at the tables, either waiting for their ...
11/10/2025

Rawayana fills the room as it plays through rush hour. Families and friends sit at the tables, either waiting for their food or eating. There’s a warm and familiar feeling as soon as you enter the coffee shop.

Recognizing the need for a space where the Venezuelan community in Southern California could connect with their culture through food and coffee, Amara Chocolate and Coffee opened its doors in Pasadena. It has since distinguished itself as a proud representation of Venezuela. 🇻🇪☕️

📝- Val Vidal
🔗- Link in bio to read more

A conversation hosted by USC Center for the Political Future with political analysts highlighted the need for political ...
11/05/2025

A conversation hosted by USC Center for the Political Future with political analysts highlighted the need for political parties to focus on listening and meeting the needs of the Latine community.

Data from Latino Community Foundation and BSP Research, revealed that a top priority for Latine voters is the cost of living associated with the economy.

📝- Amy Contreras
🔗- Link in bio to read more

Three Dímelo pieces are finalists for The Los Angeles Press Club awards !The Los Angeles Press Club awarded several stud...
11/05/2025

Three Dímelo pieces are finalists for The Los Angeles Press Club awards !

The Los Angeles Press Club awarded several students as finalists in different categories for their excellent work in exemplifying “smart, ethical and impactful journalism.”

We are beyond grateful for our Dímelo family and incredibly proud of all of the hard work all our reporters put in. 📰🤍

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