
09/24/2024
WE DID IT!!! Toby Keith: American Icon is NBC’s MOST WATCHED 2024 Primetime Special with 4.7MM viewers!
* #1 program in Broadcast Primetime on premiere night in Total Viewers
* Top 10 across all of broadcast for 2023/24
* #1 show on Aug. 28 among all broadcast competition in total viewers, and grew 10% from its “America’s Got Talent” lead-in
Thank you to Toby’s family, all of our artists and partners, and all of you who watched, and continue to spread the word to watch again and again on Peacock!