
04/23/2025
Podcasting is just a form of entertainment anymore, it’s a new way to build a relationship. It’s easy to see your podcast as a top-of-funnel tool, but this is the furthest from the truth. Podcasts like TikTok or YouTube Shorts aren’t built for mass discovery. They’re built for depth and deep growth. A podcast sits in the middle or bottom of your marketing funnel—it’s where attention turns into trust, and trust turns into action. If someone’s choosing to spend 30 minutes with your voice in their ears, that’s powerful. Use your show to deepen relationships, not to spark the first touch. Feed it from your socials and let the podcast do what it does best: build loyalty.