Storyforma

Storyforma We help founders & business owners 10X their content and sales through our Leveraged Content System.

We leverage data and storytelling to grow your business, accelerate word of mouth and build enduring connections with your community. Through creativity and collaboration, our goal is to create purposeful video content that works for your audience and your company.

06/10/2025

You don’t need to be on camera every day to grow your brand.

You just need a better system.

Here’s what we see all the time:

Smart business owners
…who’ve built something amazing
…are making $10k/month or more
…and are still stuck trying to post something every day “to stay relevant.”

So they burn out.
They post less.
They feel guilty.
Then they start thinking content doesn’t work.

But the truth is:
It’s not that content doesn’t work.
It’s that their system is broken.

Here’s what a real content engine looks like:

✅ You clarify your content pillars.
These are the 3–5 things you want to be known for. Every video aligns to them. No randomness. No guessing.

✅ You script content based on real triggers.
What your ideal clients are Googling, asking in DMs, or saying on sales calls.

✅ You film it all in one focused session.
No pressure to perform every day. You just show up once—and we capture everything.

✅ Then we edit, publish, and schedule it all.
The system keeps running, even when you’re not online.

It’s how our clients show up daily without burning out.
How they position themselves as the go-to expert.
How they attract leads who already trust them before a single call.

If you’re tired of winging it every week…

👇🏼 Comment “CONTENT” and I’ll show you how we structure the entire process.

In this week's newsletter I shared an article by Nat Eliason which I really loved. Thinking about what you want to be do...
08/07/2020

In this week's newsletter I shared an article by Nat Eliason which I really loved. Thinking about what you want to be doing in 30 years leads to the real question: is that reflected in how you spend your time? ⁣

30 year thinking can provide clarity you didn't realize you had about how you should spend it.⁣

If you want to read the article, click the newsletter link in my bio. You will find it in issue #11.

What is the one thing you want to be doing in 30 years? Let me know in the comments 👇⁣
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⚫ I'm Gian, an Italian filmmaker living in LA. ⁣⁣⁣⁣⁣
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⚫ Check out my page for daily inspiration to break through the content noise. ⁣⁣⁣⁣⁣
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🔻 Awkward bit where all my hashtags go:⁣⁣⁣⁣⁣
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This is one of the biggest struggle for every founder or creator. You created something people will love..  How do you k...
07/17/2020

This is one of the biggest struggle for every founder or creator. You created something people will love.. How do you know who are they?⁣

Here are 5 actionable ways to hone in on your audience by Josh Spector of .⁣

Photos from and ⁣
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⚫ I'm Gian, an Italian filmmaker living in LA. ⁣⁣⁣⁣
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⚫ Check out my page for daily inspiration to break through the content noise. ⁣⁣⁣⁣
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🔻 Awkward bit where all my hashtags go:⁣⁣⁣⁣
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Strength in message is rooted in brevity.⁣⁣---⁣⁣⁣⁣⁣⁣⚫ I'm Gian, an Italian filmmaker living in LA. ⁣⁣⁣⁣⁣⁣⚫ Check out my ...
07/16/2020

Strength in message is rooted in brevity.⁣

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⚫ I'm Gian, an Italian filmmaker living in LA. ⁣⁣⁣
⁣⁣⁣
⚫ Check out my page for daily inspiration to break through the content noise. ⁣⁣⁣
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🔻 Awkward bit where all my hashtags go:⁣⁣⁣
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There are no dumb questions. Don’t be afraid to ask them. They are the most straight forward path to learning.Inspired b...
07/15/2020

There are no dumb questions. Don’t be afraid to ask them. They are the most straight forward path to learning.

Inspired by the amazing

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⚫ I'm Gian, an Italian filmmaker living in LA. ⁣⁣
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⚫ Check out my page for daily inspiration to break through the content noise. ⁣⁣
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🔻 Awkward bit where all my hashtags go:⁣⁣
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Silence is often interpreted as the space that lives between what is spoken. The moments of rest that punctuate a noisy ...
07/09/2020

Silence is often interpreted as the space that lives between what is spoken. The moments of rest that punctuate a noisy world.⁣

The reality, however, is that silence is the default state of the universe. ⁣

Credit to for the words, and to , , & for the incredible pictures that inspired this post.⁣

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🍕 I'm Gian, an Italian filmmaker living in LA. ⁣⁣⁣
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👉🏼 Check out my page for daily inspiration to make your video content stand out. ⁣⁣⁣
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⏹️ Here's where my hashtags go, you can stop reading. Or continue. I mean, it's up to you, they're just hashtags. Still here? Ok, I guess you really like hashtags. They're coming in 3, 2, 1..⁣⁣⁣
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Stoked to see my newsletter featured in this list by the great Josh Spector!
06/27/2020

Stoked to see my newsletter featured in this list by the great Josh Spector!

One of the most common mistakes many people make is to think that everyone is their customer. ⁣⁣Why not trying to speak ...
06/22/2020

One of the most common mistakes many people make is to think that everyone is their customer. ⁣

Why not trying to speak to the largest audience you can? What if you miss out customer opportunities because your content is too specific? ⁣

Truth is when you try to appeal to everyone, you will come off as generic and nobody will listen. Be specific about who you want to serve and what you stand for. ⁣

The clearer you are about who your content is for and what you stands for, the stronger the bond you will create with the customers you attract.⁣

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🍕 I'm Gian, an Italian filmmaker living in LA. ⁣⁣⁣
⁣⁣⁣
👉🏼 Check out my page for daily tips to make your video content stand out. ⁣⁣⁣
⁣⁣⁣
⏹️ Here's where my hashtags go, you can stop reading. Or continue. I mean, it's up to you, they're just hashtags. Still here? Ok, I guess you really like hashtags. They're coming in 3, 2, 1..⁣⁣⁣


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Not sure what's the best type of story for your goal? Here's a list of the 7 type of stories and what they're used for.⁣...
06/18/2020

Not sure what's the best type of story for your goal? Here's a list of the 7 type of stories and what they're used for.⁣⁣

Which one will you start with?⁣
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🍕 I'm Gian, an Italian filmmaker living in LA. ⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣
👉🏼 Check out my page for daily tips to make your video content stand out. ⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣
⏹️ Here's where my hashtags go, you can stop reading. Or continue. I mean, it's up to you, they're just hashtags. Still here? Ok, I guess you really like hashtags. They're coming in 3, 2, 1..⁣⁣⁣⁣⁣
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⁣Credit: Matthew Kobach⁣⁣---⁣⁣
06/10/2020

⁣Credit: Matthew Kobach
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Los Angeles, CA

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