Avant Magazine

Avant Magazine A collectible book collection exploring the culture of heritage style.

What happens when Ivy crosses the ocean?For Tom Hoy, Japan is not simply a place where American style was preserved. It ...
09/16/2026

What happens when Ivy crosses the ocean?

For Tom Hoy, Japan is not simply a place where American style was preserved. It became a place where heritage, obsession and personal style took on a life of their own.

In conversation with AVANT, Tom Hoy on Japan, the enduring appeal of Ivy and the clothes that become part of who we are. Read the full interview at the link in bio.

Before it became a staple of the modern workwear wardrobe, the duck canvas chore pant was strictly made for work. From t...
09/14/2026

Before it became a staple of the modern workwear wardrobe, the duck canvas chore pant was strictly made for work.

From the dense cotton duck fabric to the reinforced construction, every detail was designed around the demands of physical labor.

A few brands are more closely associated with that history than Carhartt.

But how did a trouser built for railroad workers and farmers become a favorite among collectors, designers and menswear enthusiasts around the world ?

Read the full story of AVANT. Link in bio.

09/10/2026

More than 150 pieces have just arrived at the AVANT showroom, straight from the United States, for Denim Fest.

T-shirts, plenty of Wrangler, and some incredible vintage pieces joining the ones will be bringing over.

Discover the collection on September 25, 26 & 27 at the AVANT showroom, Paris 11th, 46 rue Saint-Sébastien.

Launch party on September 24 by invitation only: [email protected]

Americana Codes is back and this chapter explore Ivy League style as a grammar inherited for a century before anyone put...
09/02/2026

Americana Codes is back and this chapter explore Ivy League style as a grammar inherited for a century before anyone put a name on it.
From Brooks Brothers to J. Press or Alden Shoe Company and Barbour, discover how and why Old Money is just another renaming for this timeless style.
Full article, link in bio

Brimfield opens tomorrow again ! We were there in May and wrote the guide. Brimfield is the largest outdoor antique show...
07/13/2026

Brimfield opens tomorrow again ! We were there in May and wrote the guide.

Brimfield is the largest outdoor antique show in North American and it only runs three weeks a year, in May, July and September. The July session starts tomorrow and runs through the 19th. We put together what’s actually useful.

Read the full guide on AVANT | link in bio

Johan Fasquelle Kozjan, founder of M47, has spent 15 years building one of France’s sharpest archives of Militaria and w...
07/06/2026

Johan Fasquelle Kozjan, founder of M47, has spent 15 years building one of France’s sharpest archives of Militaria and workwear. Together, we went through 5 garments from his collection, including the famous M47 Type 1. Read the full story on AVANT | link in bio.
If you’re in Paris, check on M47Vintage corner at .paris, 65 rue de Bretagne, 10 mins walk from Avant showroom.

Americana has been defined for ages by utility and practicality. But beneath the denim, leather and workwear lies someth...
06/23/2026

Americana has been defined for ages by utility and practicality. But beneath the denim, leather and workwear lies something else: a deeply romantic sensibility shaped by memory and myth. From Ralph Lauren to Bode and Japanese culture, AVANT explores why Americana may be one of menswear’s most romantic traditions. Read the full story, link in bio.

Another day preparing the opening of AVANT Studio.We didn’t want to create another vintage store.We wanted to create the...
06/19/2026

Another day preparing the opening of AVANT Studio.

We didn’t want to create another vintage store.

We wanted to create the kind of place we always wished existed. A destination. A second home.

A place where books, vintage, craftsmanship, collectibles, emerging brands, and meaningful conversations coexist under one roof.

A place to discover, learn, meet, and collect.

Welcome to AVANT Studio.

Official opening September 2026.

The World Cup starts today and it’s a great opportunity for us to share with you these vintage French football pieces. A...
06/11/2026

The World Cup starts today and it’s a great opportunity for us to share with you these vintage French football pieces.

A few favorites from the archives that celebrate the intersection of football, design and, of course, collecting.

Slide 1 : Gerard Janvion’s jersey worn during USA-France in 1979 in New-York. It was the first time France was playing in the United States of America.

Slide 2 : Michel Hidalgo’s training track jacket.

Slide 3 : Challenger jacket by Adidas, Euro 1984

Slide 4 : Goal Keeper’s jersey probably worn in 1977-78 by French goal keeper.

Slide 5 : Close-up of Michel Hidalgo’s training track jacket

For those who enjoy the stories behind the objects, our latest issue featuring Eric Maggiori’s collection include an entire section dedicated to sports memorabilia.

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