Breitenbach Creative+Media

12/22/2020

Disney+. Apple TV+. Paramount+. How the plus sign won the streaming wars

Proud to be a trend setter. ;)

Have a happy + safe Holiday, Facebook family. Looking forward to doing great things with you in 2021!!
Breitenbach Creative + Media

https://www.latimes.com/entertainment-arts/business/story/2020-12-21/plus-sign-logo-new-streaming-services-disney-appletv

#entertainment #documentary #executiveproducer #documentaries #entertainmentmarketing #productioncompany #producer #productionhouse #productionservices #productionservices #brandedcontent #production #production #docuseries #creativeservices #showrunner #creator #creativeagency #seriesdevelopment #contentcreator #unscripted

Networks are accentuating the positive as they roll out their new businesses.

12/17/2020

Rick James Limited Series in the Works at UCP | Hollywood Reporter

The original super-freak.

https://lnkd.in/dquNHNN. #documentary #entertainment #documentary #documentaries #productioncompany #productionhouse #productionservices #executiveproducer #brandedcontent #docuseries #producer #film #entertainmentmarketing #entertainmentmarketing #production #creativeservices #creativeagency #creativeagency #filmmaking #showrunner

Universal Studio Group's UCP is tackling another real-life — and larger than life — subject: singer Rick James. The studio is developing Super Freak, a limited series it describes as "a funkadelic mix of music biopic and true crime," that would trace James' career and focus on his plans for a co...

12/10/2020

FaZe Clan COO Jaci Hays on What Hollywood Can Learn From Gamers | Hollywood Reporter

A great interview with our friend Jaci Hays FaZe Clan !!

https://www.hollywoodreporter.com/news/faze-clan-coo-jaci-hays-on-what-hollywood-can-learn-from-gamers # #entertainment #executiveproducer #documentaries #entertainmentmarketing #docuseries #producer #productioncompany #productionhouse #brandedcontent #productionservices #production #creativeservices #creator #contentcreator #unscripted #showrunner #creativeagency

FaZe Clan COO Jaci Hays on What Hollywood Can Learn From Gamers 7:00 AM PST 12/10/2020 by Trilby Beresford FACEBOOK TWITTER EMAIL ME Photographed by Yuri Hasegawa Jaci Hays, based out of FaZe Clan's Hollywood office pre-pandemic, now works from her Silver Lake home alongside her husband and sons. As...

12/10/2020

Hollywood Insiders Defend "Essential" Worker Status Amid Growing Criticism | Hollywood Reporter

On the surface may seem unfair, but when you realize the amount of precautions that working sets have to make to operate safely, it makes more sense.

"Most government officials maintain that comparing film production to other industries, like the restaurant business, is apples and oranges. “We are not a bar where everybody sits around with their masks off,” says Momita Sengupta, Netflix’s vp physical production. She and others contend that film and TV sets are highly controlled, closed-off environments thanks to the strict protocols created by studios, guilds and top epidemiologists. Sets require frequent testing, ample personal protective equipment and contact tracing when positive tests inevitably arise. “It’s not a public-facing industry, and there are low transmission rates on set,” says a California government source of the film business’ ability to stay up and running."

The show must go on...

https://www.hollywoodreporter.com/news/hollywood-insiders-defend-essential-worker-status-amid-growing-criticism #entertainment #production #entertainment #documentary #productioncompany #documentary #productionhouse #documentaries #executiveproducer #brandedcontent #productionservices #docuseries #entertainmentmarketing #creativeservices #creativeservices #producer #unscripted

Hollywood Insiders Defend "Essential" Worker Status Amid Growing Criticism 10:42 AM PST 12/9/2020 by Bryn Sandberg FACEBOOK TWITTER EMAIL ME FREDERIC J. BROWN/AFP via Getty Images A Union Station COVID-19 test site became a flashpoint after Miramax’s 'He’s All That,' with Addison Rae, was set to...

12/09/2020

Outlook 2021: CAA’s Rosanna Bilow on unscripted’s “fire hose” of opportunity

Inspiring words from Rosanna Bilow @CAA.

The buying market has been more aggressive, but then more specific of what they want. Perhaps that has a little something to do with the financial [pressure] that they’re experiencing internally, but the pandemic didn’t just mean, “Oh, we just need to buy a ton of content now.” It was, “We need to be bigger and better. We need to be more functional, we need to be more creative.”

https://realscreen.com/2020/12/09/outlook-2021-caas-rosanna-bilow-on-unscripteds-fire-hose-of-opportunity/?utm_source=newsletter&utm_medium=email&utm_campaign=outlook-2021-caas-rosanna-bilow-on-unscripteds-fire-hose-of-opportunity&mkt_tok=eyJpIjoiTVRGaE5qQTFaV00wTVRFMiIsInQiOiJqQThoaGxDbTJTV1JJTzBuRElFeXlTWjhhU2FDRjdJb0JsXC9hZmc2NlJqUFJTaGpBMXdiN0Q4WVk1TmZPY3NxOVo4RGcwSStoQjBWSWU4Q1ZFSEtGbjc2ZGJVa01TK1wvUDBzNEJ1MGtUZ1dqeDJwTDBscjdqSkorb0c0WnFFVUpFIn0%3D #entertainment #producer #documentary #productioncompany #documentary #executiveproducer #productionhouse #documentaries #entertainmentmarketing #creativeservices #docuseries #productionservices #production #creator #unscripted #showrunner #content #creativeagency #contentcreator

Few (epidemiologists aside) could have predicted the turbulence of 2020, a year that brought about monumental change — welcome and unwelcome — to the non-scripted screen community, and the world. ...

12/03/2020

teamwhistle.com

As a storyteller, I found this interesting.

Sixty-five percent of 13-34 year olds think stories about athletes are more interesting that the actual games they play, and 75% like to learn about lives of athletes outside of sports, according to Whistle Wise report, “A New Age in Sports Consumption.” Other key findings include:
• Less than 2 in 5 Gen Zers watches more live sports than their parents.
Millennial males are 77% more likely to consume sports related content on cable TV than Gen Z males.
• 65% of Gen Z males consume sports content on social media.
• Showing athletes in a positive and fun format is more interesting to young fans than drama or scandal.

https://teamwhistle.com/assets/Downloads/a-new-age-in-sports-consumption.pdf #documentary #entertainment #producer #productionhouse #productioncompany #brandedcontent #production #docuseries #contentcreator #sports #sportsmedia # #documentaries #documentaries #productionservices #executiveproducer #creativeservices #entertainmentmarketing #showrunner #unscripted #creator #unscripted #content #creativeagency #cco #seriesdevelopment #television

12/03/2020

#love #poveinapandemic #longdistancelove #longdistancerelationship #casting #lovestories #relationshipgoals #relationships #lovefindsaway #engagement #weddings

12/02/2020

Discovery’s global streaming service to launch on January 4

Here we go - another major player in the streaming biz.

https://realscreen.com/2020/12/02/discoverys-global-streaming-service-to-launch-on-january-4/?utm_source=newsletter&utm_medium=email&utm_campaign=discoverys-global-streaming-service-to-launch-on-january-4&mkt_tok=eyJpIjoiTlRBMU1Ua3pNV1UzWWpJeSIsInQiOiI5YjRtT3F3RmVXcjhWYUI4dXBNRlA3M2dERWJOTDNMMmN6T3cwVEVneGtFaHZQSE9KdFNENEFIeVdCYTl0RWZyUVlkYldsa08wVDZEQ0UxZlMwQ3c0TEJmYUpXckdqalQ3QkNEVHpTc1BaMkZtS0xHUURrTmxCYjcrZVBrZ0x5diJ9 #artsandentertainment #artsandentertainment #documentary #documentaries #documentaries #productionhouse #productioncompany #docuseries #brandedcontent #executiveproducer #productionservices #entertainmentmarketing #producer #entertainment #production #contentcreator #showrunner #creativeservices #creator #unscripted Discovery

Discovery Inc. has lifted the veil on its anticipated global streaming service. With the tagline of “Stream what you love,” Discovery+ will launch in January 4, 2021, with an ad-supported, “ad ...

11/30/2020

HBO Max Has a Plan

"There’s a fine line between having a brand and being redundant. Traditional TV networks tend to err on the conservative side of this divide. But even then, there’s still a basic imperative to keep an audience both broad and engaged with a sense of variety.

For streamers the idea is to keep viewers in the confines of a single walled garden for as long as possible, catering so fully to a given interest that there’s no need to look anywhere else. And while Netflix remains the strategy’s standard-bearer, other streamers are starting to catch on. "

https://www.theringer.com/tv/2020/11/30/21725612/hbo-max-strategy-streaming-wars-i-hate-suzie-flight-attendant HBO Max HBO WarnerMedia Netflix Peacock TV Disney Apple TV Amazon Prime Video #streamingmedia #executiveproducer #artsandentertainment #productioncompany #productionhouse #producer #productionservices #brandedcontent #production #brandedcontent #documentaries #showrunner #entertainment #docuseries #creativeservices #entertainmentmarketing #creator #contentcreator #unscripted #videoproduction

Dual premieres of ‘I Hate Suzie’ and ‘The Flight Attendant’ are a promising sign that the streaming service knows how to reach its audience

11/20/2020

BuzzFeed Acquiring HuffPost In Verizon Deal | Hollywood Reporter

Big 'news" in the digital publishing space. Congrats to our friends at BuzzFeed, Jonah Peretti, HuffPost and Verizon Media. Buzzfeed has strived to increase their news presence to a younger generation of information gatherers, Huff Post makes a lot of sense.

https://www.hollywoodreporter.com/news/buzzfeed-acquiring-huffpost-in-verizon-deal #productionhouse #news #digitalpublishing #onlinenews #genz #genzmarketing #productioncompany #productionservices #producer #production #executiveproducer #brandedcontent #showrunner #contentcreator #entertainmentmarketing #creativeservices

BuzzFeed Acquiring HuffPost In Verizon Deal 10:20 AM PST 11/19/2020 by Alex Weprin FACEBOOK TWITTER EMAIL ME Rita Quinn/Getty Images BuzzFeed's Jonah Peretti. Under the deal Verizon will acquire a minority equity stake in BuzzFeed, with the digital publisher and telecom giant partnering on advertisi...

11/14/2020

TV Premiere Dates 2021: The Complete Guide | Hollywood Reporter

Need to know when a TV show premieres or returns? The Hollywood Reporter has a comprehensive list of 2021 debut dates for broadcast, cable and streaming series. Bookmark this page, as it will be updated throughout the year.

https://www.hollywoodreporter.com/lists/tv-premiere-dates-2021-the-complete-guide
#artsandentertainment #documentary #productionhouse #production #entertainment #productioncompany #docuseries #productionservices #documentaries #executiveproducer #executiveproducer #producer #brandedcontent #showrunner #entertainmentmarketing #contentcreator #creativeservices #unscripted Netflix WarnerMediaDisneyViacomCBSNBCUniversal Peacock TVA&E AMC Paramount Network Apple TV Amazon PrimeVideo HBO MaxDiscovery

TV Premiere Dates 2021: The Complete Guide 8:45 AM 11/13/2020 by Rick Porter and Lesley Goldberg Need to know when a TV show premieres or returns? The Hollywood Reporter has a comprehensive list of 2021 debut dates for broadcast, cable and streaming series. Bookmark this page, as it will be updated....

11/07/2020

TV Long View: What If Nielsen Measured Linear TV the Way It Does Streaming? | Hollywood Reporter

Apples vs oranges.

Total viewing time, of course, isn't how the linear TV business is built. It's designed to get as many people watching at the same time as possible, and (networks and media buyers hope) watching the commercials that air during shows. That's why Nielsen measures the average audience for a show at any given minute.

https://www.hollywoodreporter.com/live-feed/tv-long-view-what-if-nielsen-measured-linear-tv-the-way-it-does-streaming #documentary #entertainment #productionhouse #production #productioncompany #producer #docuseries #documentaries #brandedcontent #productionservices #executiveproducer #showrunner #entertainmentmarketing #contentcreator #creativeservices #creativeservices #unscripted

For the past two months, Nielsen has released a weekly list of the top 10 streaming programs, which it measures by total minutes watched. The numbers attached to those lists are, at first glance, mind-bogglingly large. Since the start of the rankings, which covered the week of Aug. 3, the No. 1 prog...

11/04/2020

Apple TV Plus one year later: still on trial

"Apple isn’t selling as many iPhones or devices as it once was; creating a service-based ecosystem that drives revenue every single month is where Apple is pouring its investments. CEO Tim Cook also hasn’t shied away from noting how important Apple’s services division is.

Cook and his company have investors’ attention with the pivot. They also have consumers’ curiosity. What they still need is people’s dollars. In order for Apple TV Plus to be an option, even as part of a bundle that brings people in, Apple TV Plus has to actually offer something worth buying.

Originals aren’t enough. Apple needs a catalog of titles to keep people streaming. As AT&T CEO John Stankey said about HBO Max on his company’s recent earnings call, it’s original titles that lead to customer acquisition, but strong libraries that will keep them streaming."

https://www.theverge.com/21541153/apple-tv-plus-one-year-anniversary-bundle-apple-one-price-trial?curator=MediaREDEF #artsandentertainment #entertainment #entertainment #productionhouse #documentary #documentaries #productioncompany #producer #productionservices #docuseries #productionservices #executiveproducer #production #brandedcontent #entertainmentmarketing #creativeservices #contentcreator #showrunner

Apple TV Plus can help drive Apple One subscriptions, but it has to be better.

10/29/2020

Streaming was part of the future — now it’s the only future

"With the end of the year in sight and the entertainment industry crowded with streaming options, legacy companies are making big bets on their new services, using public executive shake-ups and declarations of digital-first importance to make their point heard. Streaming isn’t just a part of their businesses; it’s their future.

https://www.theverge.com/21536842/streaming-disney-hbo-max-peacock-cbs-all-access-warnermedia-viacom-nbcuniversal #streamingmedia #artsandentertainment #entertainment #documentary #producer #documentaries #productioncompany #executiveproducer #productionhouse #productionhouse #brandedcontent #docuseries #productionservices #entertainmentindustry #production #entertainmentmarketing #creativeservices #contentcreator #creativeagency #unscripted #showrunner #streaming #ott #broadcast

Streaming isn’t something conglomerates could ignore; now they’re all in

10/13/2020

PBS Showed TV the Future. But What Does Its Own Look Like?

"PBS’s influence is everywhere. There’s a fairly direct line from PBS’s groundbreaking reality series “An American Family” to MTV’s “The Real World” and “Keeping Up With the Kardashians” on E! Julia Child’s “The French Chef” begat the 24-hour Food Network, one million-follower YouTube cooking stars and even food porn like “The Chef’s Table” on Netflix. The DIY Network is filled with “This Old House” knockoffs. PBS made the BBC naturalist Sir David Attenborough a star in the United States, but today he is just as likely to be found on Discovery or Netflix, while the descendant of Carl Sagan’s “Cosmos: A Personal Adventure” airs on National Geographic."

https://www.nytimes.com/2020/10/13/arts/television/pbs-future.html #documentary #documentary #entertainment #producer #productioncompany #documentaries #executiveproducer #productionhouse #productionservices #docuseries #creativeservices #production #unscripted #streamingmedia #showrunner

It created the blueprint for what TV has become. And, while networks and streaming services reap the benefits of PBS’s successes, it is still struggling to survive.

10/13/2020

When Moviegoers Started Watching Films From the Beginning (Guest Column) | Hollywood Reporter

Interesting article as we are developing a series for one of the streamers, and they have the same request - How do we get people to watch from the beginning and not skip around looking for the payoff?

Challenge excepted.

https://www.hollywoodreporter.com/race/when-moviegoers-started-watching-films-from-the-beginning-guest-column #producer #documentary #artsandentertainment #productioncompany #productionhouse #independentfilm #documentaries #entertainment #executiveproducer #brandedcontent #productionservices #docuseries #entertainmentmarketing #creativeservices #unscripted #streamingmedia #contentcreator #showrunner #production #creator #creativeagency

On Oct. 11-12, Turner Classic Movies, in partnership with Fathom Events, gave a theatrical re-release to Alfred Hitchcock's epochal serial killer film Psycho. It is billed as a "special event," but it won't replicate the special-event-ness of the original screenings in 1960, when couples in packed t...

10/08/2020

'Totally Under Control': Film Review | Hollywood Reporter

"The filmmakers avoid insulting a politician who deserves anything they might wish to sling at him, opting instead to let facts speak for themselves.

But we continue to be reminded that many Americans live in alternate realities, where information about actual events is unreliable at best. If such a person were, miraculously, to choose to watch Totally Under Control — perhaps after seeing this president's handling of his own illness and wondering if all is not quite right — the film is sober and straightforward enough that their mind might be changed. "
Kudos - Alex Gibney Suzanne Hillinger Ophelia Harutyunyan Jigsaw Productions

https://www.hollywoodreporter.com/news/totally-under-control-film-review #documentary #productioncompany #entertainment #brandedcontent #executiveproducer #documentaries #productionhouse #producer #productionservices #docuseries #productionservices #entertainmentmarketing #creativeservices #unscripted #showrunner #contentcreator

'Totally Under Control': Film Review 9:00 AM PDT 10/7/2020 by John DeFore FACEBOOK TWITTER EMAIL ME Courtesy of Neon A calm indictment of lethal presidential incompetence. TWITTER 10/9/2020 Alex Gibney recruits codirectors Suzanne Hillinger and Ophelia Harutyunyan for a pre-election look at America'...