Creatively connecting people to brands.
Operating as usual
🗣️Updated website alert 🗣️
We're happy to announce that we have updated our website with new content from the past year including TikTok, Teva, Openpath Security Inc. and more!
Visit us at lure-digital.com to see it all.
#contentmarketingagency #socialmediamarketing #digitalmarketing #LureDigital
Creatively connecting people to brands.
This tagline is what Lure Digital is truly all about as a digital content marketing agency. And now we can show you what we've been up to with our 🎞️new demo reel 🎞️!
#contentmarketingagency #socialmediamarketing #digitalmarketing #LureDigital
We shoot 8 reels for two brands and a month's worth of social media content in one day... and sometimes we get loopy and say funny things along the way #soundon 🪄
Armor All and Nu Finish have not just been fun to work on, but engaging and challenging. Thanks for having us, Energizer.
#LureDigital #BTS #onset #behindthescene #behindthecamera #behindthelens #behindthecameras #behindthescenesreel #setlife #videocreators #lifeonset #behindthescenesphotoshoot #ArmorAll #NuFinish #ArmorAllUSA #Energizer
As we've mentioned, we did a LOT of #virtualevents this past year — and are ramping up for several more as 2021 presents new challenges.
Thank you to all our clients who trusted us with their brand stories and shout out to those we featured in this reel:
Virbela
Lotusland Celebrates & Ganna Walska Lotusland featuring Rufus Wainwright Pete Muller Music & Finola Hughes
Cancer Foundation of Santa Barbara
Midland School
Teva
Santa Barbara Symphony
Scholarship Foundation of Santa Barbara
Women's Economic Ventures featuring Gloria Steinem
#LureDigital #virtuallearning #stayhome #eventplanning #zoommeeting #newnormal #nonprofit #corporateevents #leadership #liveevent #virtualeventplanner #fundraising #santabarbara #covid #covid19 #workfromhome
And here it is! Santa Barbara City College released their #ReturnToCampus video. They are back with:
☑️In-person learning
☑️COVID-19 vaccines
☑️An informative video *wink wink* *wink wink again*
#LureDigital #citycollege #sbcc #highered #R3D #ShotonRED #santabarbara #covid #covid19 #backtoschool #backtocampus #vaccine #vaccinemandate #safereturn #coronavirus #seesb
#BTS with Santa Barbara City College for their #ReturnToCampus video. They are back with:
☑️In-person learning
☑️COVID-19 vaccines
☑️An informative video *wink wink*
And a big ✨congratulations ✨ on the $20 million donation from #MackenzieScott!
#LureDigital #vanlife #onset #behindthescene #behindthecamera #behindthelens #behindthecameras #behindthescenesphoto #setlife #videocreators #citycollege #sbcc #highered #R3D #ShotonRED
Looking forward while looking back on our last Teva shoot in preparation for #GlobalBrandConference. 🥾🩴👟👞
Huge thanks to the in house Deckers production team for welcoming us with open arms and to the kind & thoughtful people at Teva for bringing us on board (and making comfortable shoes!)
#TevaForever #LureDigital #BTS #onset #behindthescenes #videocreators #shoes #fashion #style #sneakers #sportsandals #upcycle #recycle #sustainablefashion
Bringing Totally Reliable to the real world usually ends in a bruise or two... unless you're Darren Bailey. 🛒📦💥
We created another series of videos to mimic TinyBuild's video game #IRL (T.R.D.S. is a ragdoll physics simulation about terrible package delivery couriers). These two are not to be trusted if you want your package delivery to be successful. 🤷
Now available on Steam #steam!
#LureDigital #BTS #onset #behindthescene #videogamesforlife #gamernerd #ilovegaming #stuntman #stuntcoordinator #gamedeveloper #indiegames #consolegaming #gamingposts #instagaming
During the pandemic we tried a lot of new things. One of the most fulfilling was working on bringing #virtualevents to people in their homes, in their classrooms and to their devices (wherever they were). Pictured here is #BTS of Santa Barbara Symphony's Music Van program, designed as a mobile music classroom that serves about 2,000 students in more than 40 schools each year.
Now, they have a long form video that can be played for students regardless of location, with hopes of giving them the opportunity to learn more about the power of music.
#LureDigital #BTS #onset #behindthescene #behindthecamera #behindthelens #setlife #videocreators #lifeonset #805 #805strong #seesb
#CrewAppreciationPost 👏👏👏Thank you to everyone who joins us for our productions to make them possible. A few photos from our last shoot
📸 by Karla Espino
#LureDigital #BTS #onset #behindthescene #behindthecamera #behindthelens #behindthecameras #behindthescenesphoto #setlife #videocreators #lifeonset #behindthescenesphotoshoot #R3D #ShotonRED
Openpath Security Inc. has been disrupting the access control system for several years now and took it a step further by adding video to their already sleek readers. The design is beautiful and the functionality is game-changing.
See how Lure Digital banded together with the Openpath team, led by James Segil and Lindsay McClain, to create the launch video for their newest piece of tech: Video Reader Pro.
Directed by Ky Schultz and Bria Little
Produced by Bria Little
Cinematography by Chris Kas
Production Coordinator Chan Guzman
Edited by Chris Kas & Neil Gershon
Additional Animations by Ky Schultz
#commercial #videoproduction #commercialproduction #R3D #ShotonRED #video #digitalad #productlaunch #proptech
Are dogs the best way to boost engagement? 🐶
Relatability, belonging and trust are only the tip of the iceberg when it comes to how user-generated content (UGC) can benefit a brand’s social media marketing strategy. Here are a few other important key benefits to keep in mind about UGC on our latest blog.
https://bit.ly/3q1h1LN
Are dogs the best way to boost engagement? 🐶
Relatability, belonging and trust are only the tip of the iceberg when it comes to how user-generated content (UGC) can benefit a brand’s social media marketing strategy. Here are a few other important key benefits to keep in mind about UGC on our latest blog.
https://bit.ly/3q1h1LN
Sending big congratulatory wishes to Women's Economic Ventures 2021 Spirit of Entrepreneurship Awards nominees, winners and Rock Star Lifetime Achievement Award Recipient Lupe Anguiano!
Lupe is an entrepreneur and activist known for her work on women’s rights, the rights of the poor, and the protection of the environment. Not to mention, founding two impactful nonprofit organizations. The daughter of Oxnard fieldworkers who will celebrate her 92nd birthday in March, Lupe has led a remarkable life, founding a powerful women’s political group with Gloria Steinem, among other incredible accolades.
We are honored to have been a sponsor again for this event that recognizes the hard work and accomplishments of so many Central Coast business leaders!
Shining a spotlight on the Santa Barbara Symphony musicians and local artistic treasures has been a joy during Covid, even while filming outdoors on Santa Barbara's coldest nights.
Special thanks to The Granada Theater for their light display and The Good Lion for their hospitality & liquid courage. 🎺🎭🍹
If you've missed the show, on-demand digital tickets are available online now. https://bit.ly/3aiCf17
NASA - National Aeronautics and Space Administration's "Lucy" spacecraft will operate a record-breaking 530 million miles (853 million km) from the Sun, beyond the orbit of Jupiter. We were honored to be able to film the solar panels that, when attached and fully extended, could cover a five-story building. 🚀 🌎 #NASA #space #solarpanels #solararray
Northrop Grumman Corporation
Southwest Research Institute
NASA's Kennedy Space Center
NASA Goddard
Nasa Discovery
NASA's Marshall Space Flight Center
Read more here https://go.nasa.gov/3dineOF
Cinépolis USA has partnered with #CinemaSafe to support a safe return to the #movies. We are proud to work with Cinépolis to bring you their updated moviegoing experience paired with their Rewards Program refresh.
Are you heading to the movies this weekend? 🎥🎞️🍿
#movietheater #movienight #cinemas #movietime #lure #luredigital #lureofficial #atthemovies #goingtothemovies #filmfan #ilovemovies #cinepolis #moviecommunity #filmfanatic #letsgotothemovies #movietickets #actionpacked #movieclub
Telling the story of sculptor Aris Demetrios was truly an honor for us. We're remembering his visual contributions and tapping into the spirit of #WorldStorytellingDay with our latest blog. Brush up on your skills with these steps to creating memorable video for your brand: http://bit.ly/3cJlqgg
#luredigital #featuredartist #storytelling #brandstorytelling #storytellingday
Telling the story of sculptor Aris Demetrios was truly an honor for us. We're remembering his visual contributions and tapping into the spirit of #WorldStorytellingDay with our latest blog. Brush up on your skills with these steps to creating memorable video for your brand: http://bit.ly/3cJlqgg
#luredigital #featuredartist #storytelling #brandstorytelling #storytellingday
It's time to elevate and update your training videos for 2021, and look to Teva as the leading example. We've got you covered. 👊Reach out to us to find out how!
#trainingvideos #luredigitalofficial #teva
💥Watch THE WHEEL online now 💥Our creative director & head of production, Bria Little, worked with director Emma Elizabeth Tillman and a group of magnificent folks to create THE WHEEL.
https://www.emmaelizabethtillman.com/the-wheel
Starring Susan Traylor, Craig Stark, and Drago Sumonja
Cinematography by James Wall
Original score by Josh Tillman
+ many amazing others
In memory of Drago Sumonja
#featuredartist #femaledirector #thewheel
💥Watch THE WHEEL online now 💥Our creative director & head of production, Bria Little, worked with director Emma Elizabeth Tillman and a group of magnificent folks to create THE WHEEL.
https://www.emmaelizabethtillman.com/the-wheel
Starring Susan Traylor, Craig Stark, and Drago Sumonja
Cinematography by James Wall
Original score by Josh Tillman
+ many amazing others
In memory of Drago Sumonja
#featuredartist #femaledirector #thewheel
New Lure Digital t-shirts & stickers are out for a test run. Modeled by Chris Kas and Michelle Kwong's pelican case (where we're honored to be in such good company #tbh).
#behindthescenes #onset #companymerch #luredigital
Looking for caterers and craft services folks in Santa Barbara / Goleta for upcoming shoots! 🥑Local recs? Tag them in our comments or send us a message! #craftservices #caterers #goleta #santabarbara
Looking for caterers and craft services folks in Santa Barbara / Goleta for upcoming shoots! 🥑Local recs? Tag them in our comments or send us a message! #craftservices #caterers #goleta #santabarbara
This year changed the game for everyone, including digital marketers. User behaviors pivoted and how we communicate with customers and colleagues changed, too.
We put together a recap of how we covered the changing tide in content marketing and the advice we gave to brands for how to adapt.
Check out our 2020 Blog Year in Review! 💯 http://bit.ly/3rmW4er
From social media giveaways and Lure Digital milestones to a comedic delivery service video, we want to share our top Facebook posts of 2020! Thank you for following along, engaging with our posts and getting through this long year with us. 🎉
What would you like to see on our social in 2021?
Hair & makeup artist, Heather Galipo, showing us how to #PPE in style on our Dell shoot for Reuters. 😷🖤👓
If you’re missing your work family, you’re not alone. Fortunately, companies can turn to Virbela for an immersive, virtual world experience to drive collaboration for their teams.
We worked with Virbela to build their demo video remotely, and were impressed by how educational institutions like UC San Diego, DavenPort University and Singularity University used it to train and help students achieve learning goals too.
Check them out to see if the technology is a fit for your business or university!
Edited by Chris Kas
Many of us experienced a very different Thanksgiving yesterday than we are used to, and Midland School is no different. Their message about resilience, change and gratitude is extremely timely.
Please enjoy the video they've created for their community, that resonates with ours as well. #HappyThanksgiving and #HappyNativeAmericanHeritageDay
Maxine Swimwear, welcome to the Lure Digital team! 🤝 Excited to be working with you and social partner Pivot CMO on launching your Instagram and pages and sharing your message of body positivity. We love that your swimwear is made for all shapes and sizes!
Visit their pages to follow their social media journey —>
We had the distinct pleasure of using VFX of Ridley-Tree Cancer Center ’s Dr. Kass on some iconic film characters to support the Cancer Foundation of Santa Barbara ’s 2020 Virtual Cancer Walk/Run event.
Take a look at some #BTS footage from our shoot. 🤠 🏃♂️🕵 🥊
We’re excited to welcome the sophisticated and chic fashion brand La Blanca to the Lure Digital family! 🤝 We’re developing their social strategy to build their customer base and are thrilled to work alongside their production team. We’re one big lean content-producing machine!
Follow their page to stay up-to-date!
#BTS from a recent shoot at Openpath Security Inc.! Shoutout to Kericho Corry, Rachel Ramos and the Openpath team for being adaptable and working within our COVID-compliant guidelines so we had a safe set. 🎬
Can’t wait to share the new videos with you all!
Anyone else missing seeing other people IRL at live events? ✋✋
We interviewed professionals in our network from Santa Barbara City College, Midland School and Women's Economic Ventures about their experience attending and hosting virtual events this year (as well as their tips for creating an actually engaging event).
Read the blog —> https://bit.ly/3e5WOP9
Mask, camera, action #😷 🎥 🎬
Sanitizing all day. Masks on set. Social distancing. See how we shot our upcoming Sansum Clinic Urgent Care commercials safely, distantly and don't forget to #staytuned for the result!
📸 by Nik Blaskovich
Albert Lawrence is a correspondent for CBS's The Henry Ford's Innovation Nation with Mo Rocca and IMDb's On the Scene, a host for AmazonLive, and a regular correspondent for the annual Primetime EMMYs 2020 Live Online Backstage Live! show. We met him working with Cinépolis and have become collaborators on other projects with brands as recognizable as Disney.
Learn about how Albert got to where he is, his advice for young Black people and his journey learning to ride a bike as an adult!
Welcome to Episode 3! Today, we're speaking to Albert Lawrence, correspondent for CBS's "The Henry Ford's Innovation Nation" and IMDb's "On the Scene," a host for Amazon Live, and a regular correspondent for the annual Primetime Emmys "Backstage LIVE!" online show. We met him working with Cinépolis...
From the archive, some film stills of our Montecito Bank & Trust shoot (see our previous post for a review of our collaboration). Thanks to Kat Goddard for snapping these stills on set. 🎞️
#fallbackfriday #filmproduction #filmphotography #wemissyouall
Growing up in Goleta and Santa Barbara you're surrounded by talented people, and sometimes your friends are so talented they create the artwork for the most iconic Santa Barbara event of them all: Fiesta. Today we're featuring our friend Andrew Leonard, who makes beautiful images around Santa Barbara and Goleta including some of our favorite places.
Andrew Leonard was born and raised in Santa Barbara. He studied art in New York City and recently made his way back to the West Coast where he continues to paint and draw every day. His primary inspiration comes from the unique beauty of Santa Barbara both natural and man-made and is the main focus of his art.
Visit his website to purchase a must-have piece for your home, office or business: www.digitalsunsets.net
#shoplocal #supportlocal #supportlocalartists #featuredartis
1024 North Orange Drive Suite 100
Los Angeles, CA
90038
| Monday | 8am - 6pm |
| Tuesday | 8am - 6pm |
| Wednesday | 8am - 6pm |
| Thursday | 8am - 6pm |
| Friday | 8am - 6pm |
Social Media Marketing
Film/Photography
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Cinemagraphs (apparently dubbed "animated GIFs for adults") show a never-ending stream of motion that is usually sort of mesmerizing. Are you into it or are you over it? Inquiring minds would like to know.
Corpus natural deodorant smells amazing, works wonders (seriously, we're all converts) and is natural, safe and clean. Thanks to J.P. Mastey for this wonderful review of our our work together capturing content for their social channels. He says: "Working with Lure Digital was not only highly successful (the ads that we created ended up being our most successful in terms of ROAS on Facebook), but we learned so much by getting their perspective on best practices when it came to video ads. I think the best compliment we can give Lure is that we thoroughly ENJOY working with them, and expect to come back to them for future video content." 💚💚💚
We had the wonderful opportunity to work with the renowned and stunningly beautiful Ganna Walska Lotusland Garden to help bring their annual fundraising gala 'Lotusland Celebrates' online! This year's theme: "Beyond the Pink Wall" 🌸🌺 If you like being serenaded from a legendary Cactus Garden by world-renowned artist Rufus Wainwright (honestly, who wouldn't?) while donating to a botanic garden that focuses on plant conservation, then this is the fundraiser for you.
Ordering online more often lately? Hopefully you don't get this guy delivering your packages... (Sorry, Darren Bailey). Check out this hilarious spot we did for the launch of Totally Reliable Delivery Service, TinyBuild! 🎮 ➡️ Available on Android, PlayStation 4, Xbox One, Nintendo Switch, Microsoft Windows, and Classic Mac OS.
Everyone, say hi to Rachael 👋, our Content Strategist! Rachael works on developing content strategies and content for our clients’ social media channels as well as our own. Her favorite thing about working at Lure Digital? “Learning to write for so many audiences! I must study and observe each brands’ unique audiences in order to tailor copy and content to their specific needs.” #SproutSpotlights #contentstrategy #socialmediamagic
🎊 GIVEAWAY CLOSED 🎊 Congratulations to our winners! We've teamed up with our friends at Cinépolis to bring you a luxury movie theater viewing experience! Win (2) movie tickets to #onlyatcinepolis! How? 👇👇👇 Head to our Instagram to enter: instagram.com/luredigitalofficial/
Meet Chris! 👋 Chris is responsible for building the story into a finished video and collaborating with our creative director to deliver an effective video to our partners and clients! Chris’ favorite thing about working from home: The commute! 🚗 His least favorite: The never ending dishes. 🍲😋 Chris’ WFH pro-tip: Create a routine for yourself and give yourself a few hours a day to turn off the news and social media.
Due to COVID-19, many in-person events have been cancelled or postponed, and we're happy to do our part to bring them to audiences virtually. 🎓 Here are a few ways we are are helping our local community stay connected during this time. #strongertogether
With all of the chaos in the world right now, it's important we take time for ourselves. Yoga is a great way to relieve anxiety, improve heart health, and much more! In this spot Sujata Day finds relief in yoga after a ... few hurdles. Where are your favorite places to practice yoga? 🧘
We're starting a new conversation series on the blog highlighting our clients and their various industries called "5 Questions With." To test it out, our Creative Director & Head of Production, Bria Little, interviewed our Founder and CEO, Ky Schultz about working in the content creation industry during COVID-19. Tell us what you think in the comments below ⬇️ ⬇️ ⬇️ Don't forget to subscribe to our blog so you never miss an episode: https://bit.ly/2WO46js
Slowly getting back on set with crews of one, practicing social distancing guidelines and wearing face masks. Excited to bring you this Sansum Clinic video series that will surely help the Santa Barbara community during #COVID19. #behindthescenes #production #healthcaremarketing #healthcare
Hands-free access is the future of security, and Openpath Security Inc. is revolutionizing this landscape. It's hard to pick just one case study, but see what they've done for K1 Investment Management where design and function were key.
🎉GIVEAWAY. MUST BE 21+ TO ENTER 🎉 We've teamed up with our friends at The Good Lion in downtown Santa Barbara to bring you tasty cocktails! Win a To-Go Bottled Cocktail valued between $50-$80 from #thegoodlionbar! How? 👇👇👇 Head to our Instagram @luredigitalofficial to enter: instagram.com/luredigitalofficial/
Say hi to Niki 📲, our Production Coordinator and Account Manager! She works on all aspects of production, from content development to on-set coordination, for a range of multinational clients. 🖤Her favorite thing about working at Lure Digital? 🖤The diversity of clients and projects: “It lets me explore spaces outside of my everyday work.” We are *definitely* ready to explore with Niki again!
We've all been streaming a lot of content, and some of us really miss watching sports. After years of working with Verizon Media, we can tell you their platform literally gets content from the creators to you and your device. How? That's a question for the experts...
Normally, we'd be prepping for the Santa Barbara Zoo's Roar & Pour Wine Festival this Saturday. Instead, we have our fingers crossed for a reschedule! 🥂🤞 Did you know the Santa Barbara Zoo is a nonprofit? If you have the means, consider donating to their animals (including capybaras and a new baby giraffe): https://bit.ly/2xLXAjl
“Once they feel value, they feel seen and a value of self worth, they are going to grow in leaps and bounds.” — Federico Zuniga, Young Musicians Foundation Teaching Artist 🎻 Young Musicians Foundation has been working tirelessly to bring their classes online during our new normal and we applaud them for it. Visit their website to find out more. #teacherappreciationweek
Life “on set” at a Lure Digital shoot! We had a lot of fun incorporating different cars and locations with Armor All and Nu Finish products in our hometown of Santa Barbara. This was from one of our last shoots before working from home became our new normal. If you’re a content creator, where was your last production?
Lure is a content driven agency that uses thoughtful, compelling & quality work to build exceptional marketing and advertising campaigns that rise above the white noise of the modern digital landscape.
Brazil Production Services - BPS
7190 W Sunset Blvd #75BBerri Goldfarb Public Relations
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Venezolanos Unidos Radio TV Digital Los Angel
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