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Lure Digital

Lure Digital Creatively connecting people to brands.

Operating as usual

02/11/2022

The Openpath Security Inc. Video Reader Pro is an incredible product that combines security, hi-def video and a door reader (among other things). You can use the video reader to connect with anyone from the guy delivering your food to the hopeful new hire who just showed up for the big meeting.

#openpath #videoreaderpro #luredigital #luredigitalofficial #onset #behindthescenes #behindthecamera #behindthelens #behindthescenesphoto #setlife #videoproduction #commercialproduction #R3D #ShotonRED

01/20/2022
Santa Barbara Zoo's "Australian Walkabout"

There are few places in the world with a more diverse and unique population of wildlife than in Australia. Kangaroos, emus and... tawny frogmouths?

Visit the Santa Barbara Zoo's newest exhibit, the Australian Walkabout, to be transported Down Under and *literally* interact with some of the rarest animals on the planet.

Note: Aussie accent not required for entry! Catch our commercial playing on broadcast in #SantaBarbara now.

#santabarbarazoo #visitsantabarbara #seesb #visitcalifornia #travel #americanriviera #centralcoast #visitSB #commercial #videoproduction #commercialproduction #R3D #ShotonRED #video

01/06/2022

We're looking back on 2021 to celebrate what we did as a brand and who we had the pleasure of working with this year. From some of our longest clients like Midland School and Sansum Clinic, to innovative up & coming brands like Crown and Openpath Security Inc., every project was meaningful to us in its own way.

We created a video (since we are, indeed, Lure) to highlight almost all of our biggest projects this year.

Watch for your brand! 📽️

#clientappreciation #clientsatisfaction #clientsuccess #contentmarketingagency #digitalmarketing #contentmarketing #agencies #thoughtleaders #professionalnetworking #covid19 #yearinreview #2021

12/27/2021

🗣️Your words mean more to us than you might know. 🗣️

What you ALSO may not know is that our business thrives on word-of-mouth from the people who have worked with us in the past.

If you've had a great experience with any of our team members at Lure, would you consider sending us a positive review?

If so, email us your testimonial to [email protected] or leave it right here on our page ✨and thank you in advance!

#contentmarketingagency #digitalmarketing #contentmarketing #agencies #thoughtleaders #professionalnetworking #clientappreciation #messaging #clienttestimonial #clientsatisfaction #clientsuccess #businessleaders

You would think that in the age of digital natives and home-grown tech gurus, the term "digital agency" would be a bit m...
12/22/2021

You would think that in the age of digital natives and home-grown tech gurus, the term "digital agency" would be a bit more ubiquitous. But what is a digital agency? 🧐

We’re here to give you an introduction, so check out our latest blog to understand the importance and distinctive qualities of the digital agency.

Read now! ➡️ https://bit.ly/3GWYYOc

#digitalagency #contentmarketingagency #digitalmarketing #contentmarketing #agencies #thoughtleaders #advertising #madmen #vintageadvertising #modernadvertising

12/16/2021
Elings Park | Why Support Elings Park?

We learn new things about Santa Barbara every day, and filming in the community is one of the best ways to do that. When Dean Noble asked us to help him tell the story of Elings Park, we didn’t know just how much we would learn.

Watch our latest Elings Park video to find out everything you can do at this wonderful open space in Santa Barbara. ☀️


Thanks to Julia McHugh for organizing our shoot!

#visitsantabarbara #santabarbara #seesb #visitcalifornia #travel #americanriviera #centralcoast #visitSB #elingspark

12/14/2021

It is always a great honor to work with the Scholarship Foundation of Santa Barbara. We are reminded of the work they do in our community that is so crucial for so many.

Thank you for having us on board to create this gratitude video for 2021!

#santabarbara #community #scholarships2021 #santabarbaracounty #scholarships #gratitude

Is #fallbackfriday still a thing?🤔Regardless… here are a few #BTS shots from our shoot with Jenson Button in Las Vegas f...
12/10/2021

Is #fallbackfriday still a thing?🤔

Regardless… here are a few #BTS shots from our shoot with Jenson Button in Las Vegas for Armor All (featuring Lotus Cars). Happy Friday!

#LureDigital #onset #behindthescenes #behindthecamera #behindthelens #behindthescenesphoto #setlife #armorall #ceramiccoating #si02 #si02tech #si02technology #f1 #formula1 #jensonbutton

12/07/2021

Sustainability is top of mind for almost everyone we speak with — from CEO’s to colleagues to friends across the globe.

When Crown, a smart glass technology company, came to us to help tell their story, we were thrilled to collaborate with a brand that is building for a sustainable future.

Originally invented by HP, Crown’s technology allows any glass surface to transition between clear and dark in seconds. They’re essentially a smart solution for all glass that you encounter in your daily life.

Watch the video we created to find out more about this incredibly innovative brand and how they’re using electrically-charged pigment to change the world 🌎

Featuring:
▫️Doug Croxall, CEO and Chairman
▫️Tim Koch, Co-Founder & Chief Technology Officer
▫️Anh Cao, Director of Marketing

#bethechange #sustainability #smartglass #crown #hewlettpackard #ecofriendly #sustainableliving #commercial #videoproduction #commercialproduction #R3D #ShotonRED #luredigital

11/29/2021

We've said it before and we'll say it again: 👏 UGC is essential for your brand 👏

We make content for all platforms (especially social media these days) and manage social media strategies for brands like Armor All and Hillside Santa Barbara.

In a landscape in which we’re seeing more people create fun and engaging content, brands across industries are leaning in on user generated content for their social media strategies to help with engagement, growth and approachability.

Read the full blog to find out more: https://bit.ly/3DOZm0c

#socialmedia #socialmediamarketing #blog #socialmediacontent #ugc #usergeneratedcontent #leanin #luredigital

Meet Chan Yvanna Guzman 👋, production coordinator at Lure Digital. Chan (she/they) is responsible for many tasks here at...
11/23/2021

Meet Chan Yvanna Guzman 👋, production coordinator at Lure Digital. Chan (she/they) is responsible for many tasks here at Lure, working closely with Bria & Ky Schultz on productions, coordinating video and social media shoots, and getting our crews from Santa Barbara to Los Angeles to Las Vegas to the right place, at the right time. Chan also excels at community management (nothing gets past them).

We celebrate Chan’s recent graduation from University of Southern California School of Cinematic Arts as a first gen Latina. In their down-time Chan frequents bookstores, tends to their digital terrarium, and reads tarot for friends and family. She has yet to read tarot for everyone at Lure but we’re hoping that changes at our holiday party this year.

#luredigital #productionteam #filmography #filmcrew #productionlife #BTS #behindthescenes #meetourteam #firstgen #femalefilmmaker

10/25/2021

🗣️Updated website alert 🗣️

We're happy to announce that we have updated our website with new content from the past year including TikTok, Teva, Openpath Security Inc. and more!

Visit us at lure-digital.com to see it all.

#contentmarketingagency #socialmediamarketing #digitalmarketing #LureDigital

10/18/2021

Creatively connecting people to brands.

This tagline is what Lure Digital is truly all about as a digital content marketing agency. And now we can show you what we've been up to with our 🎞️new demo reel 🎞️!

#contentmarketingagency #socialmediamarketing #digitalmarketing #LureDigital

09/01/2021

We shoot 8 reels for two brands and a month's worth of social media content in one day... and sometimes we get loopy and say funny things along the way #soundon 🪄

Armor All and Nu Finish have not just been fun to work on, but engaging and challenging. Thanks for having us, Energizer.

#LureDigital #BTS #onset #behindthescene #behindthecamera #behindthelens #behindthecameras #behindthescenesreel #setlife #videocreators #lifeonset #behindthescenesphotoshoot #ArmorAll #NuFinish #ArmorAllUSA #Energizer

08/27/2021

As we've mentioned, we did a LOT of #virtualevents this past year — and are ramping up for several more as 2021 presents new challenges.

Thank you to all our clients who trusted us with their brand stories and shout out to those we featured in this reel:

Virbela
Lotusland Celebrates & Ganna Walska Lotusland featuring Rufus Wainwright Pete Muller Music & Finola Hughes
Cancer Foundation of Santa Barbara
Midland School
Teva
Santa Barbara Symphony
Scholarship Foundation of Santa Barbara
Women's Economic Ventures featuring Gloria Steinem

#LureDigital #virtuallearning #stayhome #eventplanning #zoommeeting #newnormal #nonprofit #corporateevents #leadership #liveevent #virtualeventplanner #fundraising #santabarbara #covid #covid19 #workfromhome

08/20/2021

And here it is! Santa Barbara City College released their #ReturnToCampus video. They are back with:

☑️In-person learning
☑️COVID-19 vaccines
☑️An informative video *wink wink* *wink wink again*

#LureDigital #citycollege #sbcc #highered #R3D #ShotonRED #santabarbara #covid #covid19 #backtoschool #backtocampus #vaccine #vaccinemandate #safereturn #coronavirus #seesb

#BTS with Santa Barbara City College for their #ReturnToCampus video. They are back with:☑️In-person learning☑️COVID-19 ...
08/19/2021

#BTS with Santa Barbara City College for their #ReturnToCampus video. They are back with:

☑️In-person learning
☑️COVID-19 vaccines
☑️An informative video *wink wink*

And a big ✨congratulations ✨ on the $20 million donation from #MackenzieScott!

#LureDigital #vanlife #onset #behindthescene #behindthecamera #behindthelens #behindthecameras #behindthescenesphoto #setlife #videocreators #citycollege #sbcc #highered #R3D #ShotonRED

Looking forward while looking back on our last Teva shoot in preparation for #GlobalBrandConference. 🥾🩴👟👞Huge thanks to ...
08/11/2021

Looking forward while looking back on our last Teva shoot in preparation for #GlobalBrandConference. 🥾🩴👟👞

Huge thanks to the in house Deckers production team for welcoming us with open arms and to the kind & thoughtful people at Teva for bringing us on board (and making comfortable shoes!)

#TevaForever #LureDigital #BTS #onset #behindthescenes #videocreators #shoes #fashion #style #sneakers #sportsandals #upcycle #recycle #sustainablefashion

Bringing Totally Reliable to the real world usually ends in a bruise or two... unless you're Darren Bailey. 🛒📦💥We create...
08/09/2021

Bringing Totally Reliable to the real world usually ends in a bruise or two... unless you're Darren Bailey. 🛒📦💥

We created another series of videos to mimic TinyBuild's video game #IRL (T.R.D.S. is a ragdoll physics simulation about terrible package delivery couriers). These two are not to be trusted if you want your package delivery to be successful. 🤷

Now available on Steam #steam!

#LureDigital #BTS #onset #behindthescene #videogamesforlife #gamernerd #ilovegaming #stuntman #stuntcoordinator #gamedeveloper #indiegames #consolegaming #gamingposts #instagaming

During the pandemic we tried a lot of new things. One of the most fulfilling was working on bringing #virtualevents to p...
08/05/2021

During the pandemic we tried a lot of new things. One of the most fulfilling was working on bringing #virtualevents to people in their homes, in their classrooms and to their devices (wherever they were). Pictured here is #BTS of Santa Barbara Symphony's Music Van program, designed as a mobile music classroom that serves about 2,000 students in more than 40 schools each year.

Now, they have a long form video that can be played for students regardless of location, with hopes of giving them the opportunity to learn more about the power of music.

#LureDigital #BTS #onset #behindthescene #behindthecamera #behindthelens #setlife #videocreators #lifeonset #805 #805strong #seesb

#CrewAppreciationPost 👏👏👏Thank you to everyone who joins us for our productions to make them possible. A few photos from...
07/16/2021

#CrewAppreciationPost 👏👏👏Thank you to everyone who joins us for our productions to make them possible. A few photos from our last shoot

📸 by Karla Espino

#LureDigital #BTS #onset #behindthescene #behindthecamera #behindthelens #behindthecameras #behindthescenesphoto #setlife #videocreators #lifeonset #behindthescenesphotoshoot #R3D #ShotonRED

06/18/2021

Openpath Security Inc. has been disrupting the access control system for several years now and took it a step further by adding video to their already sleek readers. The design is beautiful and the functionality is game-changing.

See how Lure Digital banded together with the Openpath team, led by James Segil and Lindsay McClain, to create the launch video for their newest piece of tech: Video Reader Pro.

Directed by Ky Schultz and Bria Little
Produced by Bria Little
Cinematography by Chris Kas
Production Coordinator Chan Guzman
Edited by Chris Kas & Neil Gershon
Additional Animations by Ky Schultz

#commercial #videoproduction #commercialproduction #R3D #ShotonRED #video #digitalad #productlaunch #proptech

Are dogs the best way to boost engagement? 🐶Relatability, belonging and trust are only the tip of the iceberg when it co...
06/16/2021

Are dogs the best way to boost engagement? 🐶

Relatability, belonging and trust are only the tip of the iceberg when it comes to how user-generated content (UGC) can benefit a brand’s social media marketing strategy. Here are a few other important key benefits to keep in mind about UGC on our latest blog.

https://bit.ly/3q1h1LN

Sending big congratulatory wishes to Women's Economic Ventures 2021 Spirit of Entrepreneurship Awards nominees, winners ...
05/26/2021

Sending big congratulatory wishes to Women's Economic Ventures 2021 Spirit of Entrepreneurship Awards nominees, winners and Rock Star Lifetime Achievement Award Recipient Lupe Anguiano!

Lupe is an entrepreneur and activist known for her work on women’s rights, the rights of the poor, and the protection of the environment. Not to mention, founding two impactful nonprofit organizations. The daughter of Oxnard fieldworkers who will celebrate her 92nd birthday in March, Lupe has led a remarkable life, founding a powerful women’s political group with Gloria Steinem, among other incredible accolades.

We are honored to have been a sponsor again for this event that recognizes the hard work and accomplishments of so many Central Coast business leaders!

Shining a spotlight on the Santa Barbara Symphony musicians and local artistic treasures has been a joy during Covid, ev...
04/19/2021

Shining a spotlight on the Santa Barbara Symphony musicians and local artistic treasures has been a joy during Covid, even while filming outdoors on Santa Barbara's coldest nights.

Special thanks to The Granada Theater for their light display and The Good Lion for their hospitality & liquid courage. 🎺🎭🍹

If you've missed the show, on-demand digital tickets are available online now. https://bit.ly/3aiCf17

NASA - National Aeronautics and Space Administration's "Lucy" spacecraft will operate a record-breaking 530 million mile...
04/16/2021

NASA - National Aeronautics and Space Administration's "Lucy" spacecraft will operate a record-breaking 530 million miles (853 million km) from the Sun, beyond the orbit of Jupiter. We were honored to be able to film the solar panels that, when attached and fully extended, could cover a five-story building. 🚀 🌎 #NASA #space #solarpanels #solararray

Northrop Grumman Corporation
Southwest Research Institute
NASA's Kennedy Space Center
NASA Goddard
Nasa Discovery
NASA's Marshall Space Flight Center

Read more here https://go.nasa.gov/3dineOF

04/08/2021

Cinépolis USA has partnered with #CinemaSafe to support a safe return to the #movies. We are proud to work with Cinépolis to bring you their updated moviegoing experience paired with their Rewards Program refresh.

Are you heading to the movies this weekend? 🎥🎞️🍿

#movietheater #movienight #cinemas #movietime #lure #luredigital #lureofficial #atthemovies #goingtothemovies #filmfan #ilovemovies #cinepolis #moviecommunity #filmfanatic #letsgotothemovies #movietickets #actionpacked #movieclub

Telling the story of sculptor Aris Demetrios was truly an honor for us. We're remembering his visual contributions and t...
03/20/2021

Telling the story of sculptor Aris Demetrios was truly an honor for us. We're remembering his visual contributions and tapping into the spirit of #WorldStorytellingDay with our latest blog. Brush up on your skills with these steps to creating memorable video for your brand: http://bit.ly/3cJlqgg

#luredigital #featuredartist #storytelling #brandstorytelling #storytellingday

03/18/2021

It's time to elevate and update your training videos for 2021, and look to Teva as the leading example. We've got you covered. 👊Reach out to us to find out how!

#trainingvideos #luredigitalofficial #teva

💥Watch THE WHEEL online now 💥Our creative director & head of production, Bria Little, worked with director Emma Elizabet...
02/19/2021

💥Watch THE WHEEL online now 💥Our creative director & head of production, Bria Little, worked with director Emma Elizabeth Tillman and a group of magnificent folks to create THE WHEEL.

https://www.emmaelizabethtillman.com/the-wheel

Starring Susan Traylor, Craig Stark, and Drago Sumonja
Cinematography by James Wall
Original score by Josh Tillman
+ many amazing others

In memory of Drago Sumonja

#featuredartist #femaledirector #thewheel

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As always, it was great working with Lure Digital on our new gratitude video. Our thanks to Ky, Bria, Neil and the whole team at Lure. We enjoy working with you!
We love working with Lure Digital, and appreciate their efforts on this year's South Coast Business & Technology Awards ceremony!
Thank you to those who joined us last Friday for the 2021 Santa Barbara State of the City. Click here to watch the virtual event recap: https://www.youtube.com/watch?v=gqkqUexltW4 The event program features presentations from Jason Harris - Economic Development Manager, City of Santa Barbara; Dr. Hilda Maldonado - Santa Barbara Unified School District Superintendent; Kathy Janega-Dykes - President & CEO, Visit Santa Barbara; Ron Werft - President & CEO, Cottage Health and Francois DeJohn - Partner, Hayes Commercial Group. Thank you to our presenting sponsor – Cox Communications & Montecito Bank & Trust. Thank you to corporate and event sponsors: Agilent Technologies, Atlantic Aviation, Braille Institute, Brownstein Hyatt Farber Schreck, LLP, Chevron, Community West Bank, Cottage Health, Courtyard by Marriott, Deckers Brands, ExxonMobil, Latitude 34 Technologies, MarBorg Industries, Residence Inn by Marriott Santa Barbara Goleta, Noozhawk, Pacific Coast Business Times , Pacific Premier Bank, Plains All American Pipeline, The Ritz-Carlton Bacara, Santa Barbara, Sansum Clinic, Santa Barbara Airport, Foundation for Santa Barbara City College (SBCC) , Santa Barbara Independent, Santa Barbara Zoo, Signature Flight Support SBA - Santa Barbara Municipal Airport, Southern California Edison (SCE), The Towbes Group , UCLA Health , UC Santa Barbara and Village Properties - Santa Barbara Real Estate. Special thanks to Lure Digital for filming and producing our virtual event.
Hillside Santa Barbara is honored to have been hand-selected by Montecito Bank & Trust as a 2021 Anniversary Grant recipient along with nine other local nonprofit agencies! Michael Towbes, founder of Montecito Bank & Trust, created the Anniversary Grants℠ program to broaden the bank’s commitment to the communities they serve. He also wanted to ensure each of the bank’s associates, now almost 250 strong, has a direct voice in the direction of the bank’s corporate giving. We are pleased to share with you the video Montecito Bank & Trust produced for Hillside with great videography by Lure Digital. On behalf of Hillside residents, staff members, and our dedicated Board of Directors, thank you, Montecito Bank & Trust! We are grateful.💙
The excitement is building for showtime tonight with Gilles Apap Nir Kabaretti and Santa Barbara Symphony (safely together). Big thanks to Lure Digital The Good Lion duo Events Digital Tickets: https://thesymphony.org/concerts-events/orchestra-concerts/violins-around-the-world-from-classical-to-bluegrass/ #newCEOrolesduringCOVID #santabarbara
Have you seen our Barbara Ireland Walk & Run for Breast Cancer commercial on your t.v. yet? Help us spread the word about this important event and how it will impact the lives of many at the Ridley-Tree Cancer Center! Like, heart, comment and share this video with your friends and family today! Special thanks to Lure Digital 🎥 for this one! #irelandwalk2021 #barbaraireland2021
Though we can’t give our community a proper in-person thank you this year at Thanksgiving, we want to share this message with you, our alumni, families and friends, from our students and faculty. From the bottom of our hearts — thank you! Special thanks to Lure Digital and all those who ensured we could film this video while following social distancing protocols and prioritizing the wellness of our community.
#GoodNewsFriday We are very pleased to now share the official 2020 Cancer Center Walk/Run virtual celebration with the public! Please enjoy and share your reactions in the comments section below.
It's time for our chocolate club "J'Adore", subscription are open on our website or over the phone. 1st shipment before Halloween. #jeanmichelcarre #jillmariecarre #chocolateclub #chocolatsducalibressan #americanriviera #frenchchocolate #frenchchocolatier #carpinteria #seecarp #santabarbara #seesantabarbara #california #seecalifornia #calibressan #cdcb #cdcbaskets #artisanchocolatier #chocolatier #shoplocal #smallbusiness #chocolats #chocolate #chocoholic #chocolateporn #dessertporn #foodporn picture from Lure Digital
Everyone, say hi to Ingelise and Rachael from the Lure Digital team! 👋 We’ve had a long-term partnership with Lure and are always excited to work with them on our social media content. “Collaborating with a nonprofit organization like Hillside is an absolute pleasure. The work they do for the Santa Barbara — and surrounding — communities and for the people they serve with intellectual and developmental disabilities is so important. We’re honored they chose us to amplify their voice and help raise awareness for those who are differently labeled.” Interested in sharing your Hillside experience? 🖋 Visit our Facebook reviews page or DM us! *Photo was taken “Behind the scenes” during a pre-COVID-19 shoot at SlingShot*
We've just completed a short, 3-minute video that demonstrates the depth, breadth and impact of the work we do in schools and sites across Los Angeles. Big thanks to our friends at Lure Digital Please take a look and let us know what you think! https://www.youtube.com/watch?v=8Vqq0OzToQI