Lure Digital

Lure Digital Creatively connecting people to brands.
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11/04/2025

At Lure Digital, we create high-impact automotive content that informs, inspires, and performs. From product launches to training programs and social-first campaigns, every piece is designed to connect with audiences and deliver measurable results.

Our latest highlight reel features partnerships with brands like Hoosier Racing Tire, Armor All, and A/C Pro — showcasing our full-service approach from concept through final delivery.

If you’re at The SEMA Show this week, let’s talk storytelling that drives performance.

Learn more: www.luredigital.com/auto 💥

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A little desert dust, a lot of Bronco 👀Stay tuned!-
10/31/2025

A little desert dust, a lot of Bronco 👀

Stay tuned!

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Powered by Energizer. Fueled by Jeep. Captured by Lure.-
10/29/2025

Powered by Energizer. Fueled by Jeep. Captured by Lure.

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10/22/2025

The heart of a healthy community? All of us, together 🫶

We're honored that our anthem film for Hillside just won Best in Show for a Non-Profit film at the Davey Awards. Congratulations to all!

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Lure
Creative Director - Bria Little
Executive Producer - Ky Schultz
Director of Photography - Chris Kas
Producer - Jameson Connors
Content Strategist & Photographer - Elise Wine

Hillside
President & CEO - Michael Rassler
Director of Marketing and Events - Angela De Bruyn
Director of Programming - Quinn Libardi
Board Chair - Brad Frohling
Featuring residents - Brad, Pilar, Matthew, Richie T, Richie V, Nancy, Candace, Jenny, Laura, Michael and more 💙

10/10/2025

The journey is just as important as the destination (and sometimes way more fun).

Lucky to capture the ride and the stories of Santa Barbara Airbus🚐

Santa Barbara Airbus 🎬 Lure Digital

09/23/2025

10+ years working with Midland School

Midland 🤝 Lure
Since 2014

08/28/2025

We’re honored to share that “Conquer Every Drive with TrackAttack Pro” for Hoosier has been nominated for Best Promotional Film at the 2025 International Motor Film Awards!

This recognition places us alongside outstanding work from brands and agencies representing the very best in automotive storytelling:

‣ Ford – Mustang: Le Mans
‣ McLaren – W1 – Unleashed on Track (and W1: Official Reveal)
‣ Porsche – 911
‣ Cupra – Thunderbolts
‣ Bentley – A New Dawn
‣ Audi – An Avant Story
‣ Hyundai – Duality in Motion

…and many more. Full list here: www.motorfilmawards.com/2025

Being nominated among such esteemed peers is a proud milestone for our team and a testament to the incredible collaboration with Hoosier.

Thank you to the IMFA judges, our partners, and everyone at Lure Digital who helped bring TrackAttack Pro to life.

Hoosier Racing Tire
President & CEO - Joerg Burfien
VP of Sales - Paul Menting
Head of Marketing - Nic Moncher

Lure Digital
Director - Bria Little
Executive Producer - Ky Schultz
Producer - Jameson Connors
Cinematographer/Editor - Chris Kas
VFX - Jonathan Blanton

Set life 🤝 Jeep lights 🤝 Energizer nights
08/20/2025

Set life 🤝 Jeep lights 🤝 Energizer nights

08/14/2025

We don’t just "fix it in post" - we craft every frame with intention 🔋

In this behind-the-scenes VFX breakdown, Jonathan Blanton walks through two broadcast end card shots: one fully CGI for Eveready, and one blending practical effects with compositing for Rayovac.

From photoreal 3D builds in Blender to meticulous frame-by-frame clean-up, this breakdown shows how our team combines technical precision and creative storytelling to bring products to life.

Client - Energizer
Agency - Lure Digital

A great interview setup does more than look good: it builds trust. Scroll to see how the right setup elevates everything...
08/07/2025

A great interview setup does more than look good: it builds trust. Scroll to see how the right setup elevates everything 🎬

07/31/2025

Some sets are just ✨

Here's a peek behind the scenes with Hillside + Lure to wrap up Disability Pride Month.

Because fostering abilities and creating community starts with having fun on set (and singing Simon & Garfunkel) 🎶

07/29/2025

We believe the most powerful stories come from creating space: space to be real, thoughtful, and human. For Jillian’s story, we designed an intimate, respectful set with soft lighting and a calm, unhurried pace, letting her truth take center stage.

Jillian’s journey is one of resilience and reclaiming control amid false accusations, with Soberlink’s accountability tool playing a pivotal role in proving her sobriety and restoring dignity.

This is our fourth deeply personal collaboration with Soberlink, and each time we’re reminded that thoughtful storytelling, built on trust, can make a lasting impact.

Thank you for sharing with us, Jillian.

🎥 Lure Digital
🤝 Soberlink

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Hollywood, CA

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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+13235960606

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Lure is a content driven agency that uses thoughtful, compelling & quality work to build exceptional marketing and advertising campaigns that rise above the white noise of the modern digital landscape.