Lure Digital

08/28/2025

We’re honored to share that “Conquer Every Drive with TrackAttack Pro” for Hoosier has been nominated for Best Promotional Film at the 2025 International Motor Film Awards!

This recognition places us alongside outstanding work from brands and agencies representing the very best in automotive storytelling:

‣ Ford – Mustang: Le Mans
‣ McLaren – W1 – Unleashed on Track (and W1: Official Reveal)
‣ Porsche – 911
‣ Cupra – Thunderbolts
‣ Bentley – A New Dawn
‣ Audi – An Avant Story
‣ Hyundai – Duality in Motion

…and many more. Full list here: www.motorfilmawards.com/2025

Being nominated among such esteemed peers is a proud milestone for our team and a testament to the incredible collaboration with Hoosier.

Thank you to the IMFA judges, our partners, and everyone at Lure Digital who helped bring TrackAttack Pro to life.

Hoosier Racing Tire
President & CEO - Joerg Burfien
VP of Sales - Paul Menting
Head of Marketing - Nic Moncher

Lure Digital
Director - Bria Little
Executive Producer - Ky Schultz
Producer - Jameson Connors
Cinematographer/Editor - Chris Kas
VFX - Jonathan Blanton

08/20/2025

Set life 🤝 Jeep lights 🤝 Energizer nights

08/14/2025

We don’t just "fix it in post" - we craft every frame with intention 🔋

In this behind-the-scenes VFX breakdown, Jonathan Blanton walks through two broadcast end card shots: one fully CGI for Eveready, and one blending practical effects with compositing for Rayovac.

From photoreal 3D builds in Blender to meticulous frame-by-frame clean-up, this breakdown shows how our team combines technical precision and creative storytelling to bring products to life.

Client - Energizer
Agency - Lure Digital

08/07/2025

A great interview setup does more than look good: it builds trust. Scroll to see how the right setup elevates everything 🎬

07/31/2025

Some sets are just ✨

Here's a peek behind the scenes with Hillside + Lure to wrap up Disability Pride Month.

Because fostering abilities and creating community starts with having fun on set (and singing Simon & Garfunkel) 🎶

07/29/2025

We believe the most powerful stories come from creating space: space to be real, thoughtful, and human. For Jillian’s story, we designed an intimate, respectful set with soft lighting and a calm, unhurried pace, letting her truth take center stage.

Jillian’s journey is one of resilience and reclaiming control amid false accusations, with Soberlink’s accountability tool playing a pivotal role in proving her sobriety and restoring dignity.

This is our fourth deeply personal collaboration with Soberlink, and each time we’re reminded that thoughtful storytelling, built on trust, can make a lasting impact.

Thank you for sharing with us, Jillian.

🎥 Lure Digital
🤝 Soberlink

07/23/2025

Yes, we tell serious stories. But the environment we create on set? It’s full of warmth, laughter, and human connection. Because that’s part of the story, too.

Behind the camera on this shoot with Max & Cami and Jillian, there were quiet moments of reflection… and also belly laughs, hugs, and a whole lot of heart. Creating space for people to be real means honoring all of it (the hard stuff and the hope).

Grateful to our team for holding space with care, and to our subjects, and Soberlink for trusting us to tell it true.

🎥 Lure Digital
📸 Elise Wine
📍 Orange County, CA

07/10/2025

Let’s get real about alcohol addiction: it’s raw, complicated, and often heartbreaking. So how do you tell a love story that holds pain, relapse, and hope all at once?

In our latest short for Soberlink, we met Cami, who stood by Max through some of their most difficult moments. Her honesty reminds us that recovery is rarely a solo journey. It’s the quiet resilience of the people who choose to stay. With evocative lighting, unfiltered interviews, and space to be real, we helped bring that story to light.

Thank you to Max and Cami for trusting us with your story — and to Soberlink, for providing a tool that continues to support so many on their path to recovery.

🎥 Lure Digital
🤝 Soberlink

06/27/2025

We make sh*t happen.

We connect people to brands through bold creative and strategy that actually works. Welcome to Lure (and our new website) 👋

06/03/2025

Summertimeee and the livin' is easy 🎶

Introducing new work with MINT & LILY poolside featuring Lindsay Rienstra.

🕶️
Executive Producer - Ky Schultz
Creative Director - Bria Little
Producer - Jameson Connors
DoP - Chris Kas
Editor & VFX - Jonathan Blanton

✨
Chief Marketing Officer - Anuj Vedak
Creative Director - Angela Bertalotto
CEO, Co-Founder - Arjun Ohri
Co-Founder - Andrew (Anqi) Huang

05/22/2025

Hot Lure summer is here ☀️

Brand refresh is live thanks to our longtime collaborator Lauren Jacobs and our creative team. Check it out!

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05/20/2025

Thanks to the Telly Awards for recognizing Lure Digital for a fourth consecutive year! And to our truly collaborative and thoughtful award-winning clients:

→ Hoosier Racing Tire "TrackAttack Pro Launch: Conquer Every Drive"
→ Rayovac "Imagine your life with Rayovac"
→ MINT & LILY "Make it Personal with Mint & Lily"
→ Soberlink "Beyond a Shadow of a Doubt"
→ Montecito Bank & Trust "Behind Every Great Community, is a Great Bank"

Congratulations to all 🎊

View all of our award-winning projects on our website: https://www.luredigital.com/post/four-years-of-telly-awards-wins-for-lure

We’re excited to share that Lure Digital has once again been recognized at the Telly Awards — for the fourth consecutive year.