Stories Illuminated

Stories Illuminated Entertainment Design & Direction for Architectural installations, Stage, Concert, Experiential Marketing, Corporate Clients, & Television. Stories Illuminated™ began life as Najafi Design, founded in 2008 by lighting designer Sohail e.

Najafi. After several successful solo years, Sohail joined forces with colleague and long-term friend Joshua Cuellar and incorporated Najafi Design Group LLC in 2013.

Following a period of rapid expansion in 2016, NDG was re-launched as Stories Illuminated Entertainment in early 2017. Today Stories Illuminated™ brings together the efforts of over five decades of cumulative design and production

Najafi. After several successful solo years, Sohail joined forces with colleague and long-term friend Joshua Cuellar and incorporated Najafi Design Group LLC in 2013.

Following a period of rapid expansion in 2016, NDG was re-launched as Stories Illuminated Entertainment in early 2017. Today Stories Illuminated™ brings together the efforts of over five decades of cumulative design and production

Operating as usual

#behindthescenes 🎬 shots 📸 from our latest #television 📺 #lightingdesign 💡 featuring @howiemandel ⭐️ and @pattonoswalt ⭐...
11/12/2021

#behindthescenes 🎬 shots 📸 from our latest #television 📺 #lightingdesign 💡 featuring @howiemandel ⭐️ and @pattonoswalt ⭐️ produced by @rottenscience for @justforlaughs currently playing on @thecw !! #comedygold #storytellingthroughdesign

・・・

🎬Director: @bramsec
🎥DP: @jordanlevydp
💡Lighting Design: @storiesilluminated
🖼Production Design: @fridaroliva
🚛Rentals by: @kineticlighting & @launch_av
💪Built by: @iatselocal728

In Manhattan 🏙 on a scout for our next #television 📺 #lightingdesign💡 #sitevisitsights 🌟 #storytellingthroughdesign 💫
11/10/2021

In Manhattan 🏙 on a scout for our next #television 📺 #lightingdesign💡 #sitevisitsights 🌟 #storytellingthroughdesign 💫

In Manhattan 🏙 on a scout for our next #television 📺 #lightingdesign💡 #sitevisitsights 🌟 #storytellingthroughdesign 💫

Our heads are still spinning from the past weekend where we provided #turnkey #design and #technicaldirection for @thepi...
09/01/2021

Our heads are still spinning from the past weekend where we provided #turnkey #design and #technicaldirection for @thepizzafestival for Let's Play Production and featuring performances by #legends 🔊 Steve Aoki, DJ IRIE, & Lil Wayne
#worldslargestpizzafestival #storytellingthroughdesign

...
💥 #Turnkey 🔑 #LightingDesign #AudioDesign #StageDesign #TechnicalDirection: Stories Illuminated

🛠Staging: Accurate Staging
🧮Engineering: Clark Reder Engineering Inc.
🚛Rentals: Kinetic Lighting Launch Powertrip Rentals
📸 Photography: David Jon Photography
🎥 Videography: @spinflightstudios

Glad to be back #onsite #designing for @musiccenterla 🎼 and working with @iatselocal33 💪 for another season of #DanceDTL...
08/13/2021

Glad to be back #onsite #designing for @musiccenterla 🎼 and working with @iatselocal33 💪 for another season of #DanceDTLA 💃 🕺 #storytellingthroughdesign #lightingdesign #loadin 💡 🔧

Glad to be back #onsite #designing for @musiccenterla 🎼 and working with @iatselocal33 💪 for another season of #DanceDTLA 💃 🕺 #storytellingthroughdesign #lightingdesign #loadin 💡 🔧

New #episode of MTV #MTVPush featuring Olivia Rodrigo just dropped and #trending on #youtube featuring #lightingdesign a...
05/04/2021

New #episode of MTV #MTVPush featuring Olivia Rodrigo just dropped and #trending on #youtube featuring #lightingdesign and #projectionmapping by Stories Illuminated

https://youtu.be/hPYe9EhKdLE

ARRI #skypanel
ETC #etcsourcefour #led #controlled by an #ETCEos

#projectionmapping #poweredby
Panasonic North America #laserprojector
Resolume VJ Software #resolumearena

#storytellingthroughdesign
...
Produced By: Crazy Cow Productions
DP: Jon Salmon
Lighting Design: Sohail Najafi & Derek Jones of Stories Illuminated
Projection Mapping: Stories Illuminated
Rentals by: Launch

New #episode of MTV #MTVPush featuring Olivia Rodrigo just dropped and #trending on #youtube featuring #lightingdesign and #projectionmapping by Stories Illuminated

https://youtu.be/hPYe9EhKdLE

ARRI #skypanel
ETC #etcsourcefour #led #controlled by an #ETCEos

#projectionmapping #poweredby
Panasonic North America #laserprojector
Resolume VJ Software #resolumearena

#storytellingthroughdesign
...
Produced By: Crazy Cow Productions
DP: Jon Salmon
Lighting Design: Sohail Najafi & Derek Jones of Stories Illuminated
Projection Mapping: Stories Illuminated
Rentals by: Launch

#sitevisit #sights 📷 from #nyc 🏙 for our next #theatrical #immersiveexperience #design coming soon #onbroadway 🎭‼️ #42nd...
03/12/2021

#sitevisit #sights 📷 from #nyc 🏙 for our next #theatrical #immersiveexperience #design coming soon #onbroadway 🎭‼️ #42ndstreet #lightingdesign💡 #sounddesign 🔊 #videodesign 📺 #specialeffects💥#storytellingthroughdesign

#sitevisit #sights 📷 from #nyc 🏙 for our next #theatrical #immersiveexperience #design coming soon #onbroadway 🎭‼️ #42ndstreet #lightingdesign💡 #sounddesign 🔊 #videodesign 📺 #specialeffects💥#storytellingthroughdesign

#backonset 🎥 with #viacom and #mtv for another episode of #mtvpush #pixelmapping #universesfordays ‼️ #hulk 💪 #keepingit...
02/13/2021

#backonset 🎥 with #viacom and #mtv for another episode of #mtvpush #pixelmapping #universesfordays ‼️ #hulk 💪 #keepingitsafe 😷 #setlife #television #lightingdesign💡

02/02/2021

#sneakpeak from the #pixel #test of our #pixelmapping #lightingdesign & #systemintegration for the Vermont Hollywood featuring over 120 universes of CHAUVET Professional #epixflex pixel tape and drivers controlled by MADRIX #madrix5 #storytellingthroughdesign

#beautifulsky 🌅 over our #SiteSurvey for another #architectural #lightingdesign in a #historicbuilding 🏛 featuring Elect...
12/30/2020

#beautifulsky 🌅 over our #SiteSurvey for another #architectural #lightingdesign in a #historicbuilding 🏛 featuring Electronic Theatre Controls #navis #poe 🔋 #luminaires 💡

11/13/2020

So glad to be back #onset 🎥🎬 #safely 😷 providing another #tv #lightingdesign💡 for #viacomcbs 🏢 #mtv 🎶 #storytellingthroughdesign

11/02/2020

#programming in the office today for our next QSC #qsys #avl #audio #lighting #video #systemintegration #makingmagic 🧙‍♂️ #immersiveexperience ✨#topsecret 🤫 #storytellingthroughdesign

11/01/2020

Remembering our #lightingdesign for Freeform’s #HalloweenRoad and wishing everyone a safe and happy Halloween! 🎃👻
#storytellingthroughdesign
・・・
#repost Artists Creating Entertainment
・・・
They’ll put a spell on you 🔮!

🎬 Sanderson Sisters Drag Drive-Through Performance at Freeform’s Halloween Road
Produced By: MKG
Lighting Rental By: Kinetic Lighting

#hocuspocus #freeformhalloweenroad #halloween2020 #sandersonsisters

10/29/2020

Sooo many ‼️ BrightSign, LLC connected mediaplayers being prepped today for one of our audiovisual 👀 & lightingdesign 💡 architectural designs 🏢 featuring immersive ✨ syncronized ⏱ 8K playback 📺 #storytellingthroughdesign

#flashbackfriday to our 💡#lightingdesign for Freeform’s 31 Nights of Halloween #freeformhalloweenroad where we painted w...
10/23/2020

#flashbackfriday to our 💡#lightingdesign for Freeform’s 31 Nights of Halloween #freeformhalloweenroad where we painted with over 550 fixtures set over 3/4 of a mile... 🖌creative design & direction by our friends at MKG | 🛠 fabrication by Pink Sparrow | 🚛 lighting rental by Kinetic Lighting #storytellingthroughdesign

Honored to be providing lighting design for this hilarious evening of LIVE stand-up comedy in support of voter enfranchi...
10/13/2020
Standup and Unite

Honored to be providing lighting design for this hilarious evening of LIVE stand-up comedy in support of voter enfranchisement!! 🇺🇸 🗳

Thank you to Kinetic Lighting for providing the lighting rental! 💡

Make your voice heard! #standupandunite #standupcomedy #lightingdesign #storytellingthroughdesign

And finally lighting up our our office in RED!! Save venues and millions of unemployed entertainment workers across the ...
09/02/2020

And finally lighting up our our office in RED!!

Save venues and millions of unemployed entertainment workers across the country. Please join us & call on your local representatives to take action now and pass the RESTART Act @ wemakeevents.org

#RedAlertRESTART
#WeMakeEvents
#StorytellingThroughDesign

And because we couldn’t forget one of our most special agency partners!! Save venues and millions of unemployed entertai...
09/02/2020

And because we couldn’t forget one of our most special agency partners!!

Save venues and millions of unemployed entertainment workers across the country. Please join us & call on your local representatives to take action now and pass the RESTART Act @ wemakeevents.org

#RedAlertRESTART
#WeMakeEvents
#StorytellingThroughDesign

Painting another awesome venue we designed in RED tonight as a call to action to save venues and millions of unemployed ...
09/02/2020

Painting another awesome venue we designed in RED tonight as a call to action to save venues and millions of unemployed entertainment workers across the country. Please join us & call on your local representatives to take action now and pass the RESTART Act @ wemakeevents.org

#RedAlertRESTART
#WeMakeEvents
#StorytellingThroughDesign

Painting this wonderful venue we are currently creating in RED tonight as a call to action to save venues and millions o...
09/02/2020

Painting this wonderful venue we are currently creating in RED tonight as a call to action to save venues and millions of unemployed entertainment workers across the country. Please join us & call on your local representatives to take action now and pass the RESTART Act @ wemakeevents.org

#RedAlertRESTART
#WeMakeEvents
#StorytellingThroughDesign

Proud to have provided #lightingdesign for #michaelchematters, now featured on Netflix’s #blacklivesmattercollection #ne...
06/18/2020

Proud to have provided #lightingdesign for #michaelchematters, now featured on Netflix’s #blacklivesmattercollection

#netflixisajoke
#strongertogether
#storytellingthroughdesign

06/11/2020
ARRI

Thank you to ARRI for taking the time to give us an in-depth look at the Orbiter last October at LDI Conference and Tradeshow 2019! We cannot wait to continue storytelling with all of our partners and clients! #strongertogether #storytellingthroughdesign

Sohail Najafi, Chief Creative Officer at Stories Illuminated, examines Orbiter for live TV and live corporate experiential activations.

We stand united for equality. #blackouttuesday
06/03/2020

We stand united for equality. #blackouttuesday

Excited to announce that we were featured in The New Yorker this week for our immersive theatrical design of A Quiet Pla...
03/11/2020
Shhh! Choosing to Be Very Afraid

Excited to announce that we were featured in The New Yorker this week for our immersive theatrical design of A Quiet Place Part II’s bicoastal survival experience featuring lighting, sound, scenic, and special effects design by Stories Illuminated, scenic fabrication by Pink Sparrow, and master creative direction by Experiential Supply Co. #dreamteam #aquietplace #storytellingbydesign

The primaries! Roe v. Wade! The Dow! Fans of the “Quiet Place” sequel can get an extra dose of anxiety (and a sq**rt of Purell) at an “experiential marketing” attraction in SoHo. Just don’t say “coronavirus.”

12/11/2019
Comedy Central Stand-Up

Don’t miss Bill Burr Presents: The Ringers! Series premiere on Comedy Central Jan 10th at 11/10c featuring lighting and production design by Stories Illuminated’s Sohail Najafi!

Bill Burr thinks these stand-ups have what it takes to make it big. Look out for The Ringers, premiering January 10 at 11/10c.

Remembering earlier this year when we provided #technicaldirection 🛠 #sounddesign 🔊 and #lightingdesign 💡 for Experienti...
11/24/2019

Remembering earlier this year when we provided #technicaldirection 🛠 #sounddesign 🔊 and #lightingdesign 💡 for Experiential Supply Co. and their #onpoint 🎯 #ex*****on of the Captain Marvel Rocks #livestream #specialevent | 🚛 lighting gear provided by 4Wall Entertainment

That time we teamed up with #ultimate #creativeagency Experiential Supply Co. to create an #unforgettable #driveintheate...
11/22/2019

That time we teamed up with #ultimate #creativeagency Experiential Supply Co. to create an #unforgettable #driveintheater #experience for #fordvferrari in #hollywood 🎥 🚗 🍿 | #technicaldirection 🔨 #lightingdesign 💡 #digitalcinemaprojection 📽

#flashbackfriday 🌟 to our #lightingdesign 💡 for #samsung #firstlook at CES 2019 with #master #creativeagency 🎨 MKG featu...
04/27/2019

#flashbackfriday 🌟 to our #lightingdesign 💡 for #samsung #firstlook at CES 2019 with #master #creativeagency 🎨 MKG featuring over 1100 feet of #prerig #truss that #loadedin in under 4️⃣hours‼️

#throwbackthursday to the time we provided #technicaldirection 📐 #projectionmapping 📽 #audio 🔊 and a #40ton #crane ⛓ for...
04/25/2019

#throwbackthursday to the time we provided #technicaldirection 📐 #projectionmapping 📽 #audio 🔊 and a #40ton #crane ⛓ for #legendary #creativeagency 🎨 Experiential Supply Co. for the Fosse/Verdon #popup #preview 🎬 on #hollywoodblvd 🌃

Another great year at Coachella for #absolutcoachella handling #technicaldirection 📐, #lightingdesign 💡, and #audio 🔊 fo...
04/21/2019

Another great year at Coachella for #absolutcoachella handling #technicaldirection 📐, #lightingdesign 💡, and #audio 🔊 for #creative #powerhouse MKG

#billboard in #timessquare #nyc 🏙 #thrilled for the #premiere of our next #television 📺 #lightingdesign starring #comic ...
10/31/2018

#billboard in #timessquare #nyc 🏙

#thrilled for the #premiere of our next #television 📺 #lightingdesign starring #comic #genius💥 Paul Virzi debuting on Comedy Central 😂 this Friday Nov 2

🎥 directed by #masterdirector Steven Feinartz
📢 presented by Bill Burr
🔧 #gripandelectric support by 4Wall Entertainment

#playing with #fire 🔥#projectionmapping 📽 #sounddesign 🔊 and #lightingdesign 💡 for the #FX Mayans MC #rally #celebrating...
09/05/2018

#playing with #fire 🔥#projectionmapping 📽 #sounddesign 🔊 and #lightingdesign 💡 for the #FX Mayans MC #rally #celebrating the #seriespremiere this week produced by #mastercreator Experiential Supply Co. gear provided by 4Wall Entertainment

Created a #winter #wonderland with #creativepowerhouse Experiential Supply Co. for #warnerbros Smallfoot Yeti Village in...
08/17/2018

Created a #winter #wonderland with #creativepowerhouse Experiential Supply Co. for #warnerbros Smallfoot Yeti Village in #hollywood #lightingdesign 💡 #specialeffects ❄️ #snowing #everyday now open through Sept 14th

#TechnicalDirection 📐 and #LightingDesign 💡 for MKG’s #incredible #activation for #mtvcribs at VidCon #blessed to work w...
08/17/2018

#TechnicalDirection 📐 and #LightingDesign 💡 for MKG’s #incredible #activation for #mtvcribs at VidCon #blessed to work with such great #collaborators

So busy we are just catching up from the last few weeks of projects 🌪 Here are some shots from our #lightingdesign for M...
08/17/2018

So busy we are just catching up from the last few weeks of projects 🌪 Here are some shots from our #lightingdesign for Max Richter’s #SLEEP for the The Music Center: where we #painted Grand Park #blue in #beautiful #swaths of #texture

Address

5015 Eagle Rock Blvd, Suite 306
Los Angeles, CA
90041

General information

Stories Illuminated™ began life as Najafi Design, founded in 2008 by lighting designer Sohail e. Najafi. After several successful solo years, Sohail joined forces with colleague and long-term friend Joshua Cuellar and incorporated Najafi Design Group LLC in 2013. ​ Following a period of rapid expansion in 2016, NDG was re-launched as Stories Illuminated Entertainment in early 2017. Today Stories Illuminated™ brings together the efforts of over five decades of cumulative design and production experience, specializing in lighting for live production, television, concert touring, and architainment installation, as well as production management and festival architecture. A Nevada Limited Liability Company with offices in Nevada and California, sie™ is fully insured to do business nationwide as well as around the world. At Stories Illuminated™ you will find design that completes the experience and immortalizes the moment. Services are tailored to fit all needs. BIG to small subtle to extravagant. Personalized attention is the method, unparalleled are the results.

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12135376461

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#behindthescenes 🎬 shots 📸 from our latest #television 📺 #lightingdesign 💡 featuring @howiemandel ⭐️ and @pattonoswalt ⭐️ produced by @rottenscience for @justforlaughs currently playing on @thecw !! #comedygold #storytellingthroughdesign ・・・ 🎬Director: @bramsec 🎥DP: @jordanlevydp 💡Lighting Design: @storiesilluminated 🖼Production Design: @fridaroliva 🚛Rentals by: @kineticlighting & @launch_av 💪Built by: @iatselocal728
In Manhattan 🏙 on a scout for our next #television 📺 #lightingdesign💡 #sitevisitsights 🌟 #storytellingthroughdesign 💫