11/09/2022
HB is proud to announce the release of The Story of Kathrine Switzer, a new film for Michelob Ultra created by GUT Miami and directed by Matt Hoffman The film - launched in partnership with the Women’s Sports Foundation, a not-for-profit devoted to promoting access to athletic programs for women - honors the first woman to run the Boston Marathon in 1967, and details how one woman’s courage ignited a movement that changed the world.
When Kathrine Switzer entered to run the Boston Marathon in 1967, she didn’t specify her gender, knowing full well the race had been a mens-only event since its inception 70 years earlier.
When a marathon organizer spotted her in the field of runners, he became so enraged at the sight of a woman running the race that he physically attacked Kathrine mid-course, and tried to strip her of her race bib.
When a race photographer caught that indelible moment on film–the man’s belligerence, Kathrine’s courage and determination–the photographer’s lens exposed an entire system of oppression, exclusion, and sexism that forever upended the balance of power men held over the sport with a single image.
Client: Michelob Ultra
Agency: GUT Miami
Director: Matt Hoffman of .tv
Director Of Photography: Max Goldman
1st AD: Javier Vargas
Edit: Federico Brusilovsky , Mark Hoffman
Color: Steven San Miguel
VFX: Tim Bird
Sound: Charlie Keating
Production Design: Ryan Warren Smith
Wardrobe: Erik Rudy
Hair and Makeup: Roz Music , Taylor Lucas
VO talent: Nina Fletcher
Producer: Gwynn Fletcher
Executive Producer HB Films: John Beveridge
#}