07/20/2025
NEW WORK! 🎉
We teamed up with our friends at Happy Madison Productions, US Bank, Netflix, and the all-star creatives at BarkleyOKRP to bring you “Happy As Usual” — a 30-second hero spot that drops us right into the US Bank universe…with a Happy Gilmore 2 twist. 🏦⛳️
Directed by the one-and-only Frank Coraci () and produced by Anthony Hartman (), this shoot was a full-court VFX press: celebrity talent was filmed entirely on greenscreen in Las Vegas and then composited into our US Bank branch location in Los Angeles. (Shout out to our post team for the wizardry. 🔥)
The spot features cameos from pro golf champ Collin Morikawa, the legendary Verne Lundquist, and fictional fan-favorite Jack Beard (played by Happy Madison’s own Jack Giarraputo).
🚀 Running across NBC, ESPN, Netflix, Meta, YouTube, and Snapchat, with additional social spots featuring Morikawa, “Happy As Usual” marks US Bank’s first partnership with Netflix—and one hell of a crossover event.
Hats off to this dream team 👇
Client: US Bank
Melissa Schoenke – SVP, Brand Marketing
Toni Sizemore – VP, Executive Producer, Brand Ex*****on
Aaron Klein – VP, Head of Experiential Marketing & Talent Partnerships
Matt Gottfried – AVP/Director, Sponsorship & Experiential Marketing
Client: Netflix
Chidera Ufondu – Sr. Manager, Creative
Chris Totushek – Creative Producer
Alex Tennis – Manager, Creative Strategy
Megan Korte – Manager, Brand Partnerships
Agency: BarkleyOKRP
Chris Cima – VP, Creative Director
Joe DeSalvo – VP, Creative Director
Colin Krug – SVP, Client Experience
Brooke Woodruff – Executive Producer
Production: HyperFMI / Happy Madison
Frank Coraci – Director
Anthony Hartman – Executive Producer / Line Producer
Aaron Philips – Director of Photography
Marc Chenail – Production Supervisor
Hannah Ewing – Production Coordinator
Peter Maestrey – 1st AD
Domenic Silvestri – Production Designer
Post Production
Heston Roewe – Editor
Marc Merhej – VFX Editor
Caleb Knueven – VFX Supervisor, Stargate Studios
Roslyn Di Sisto – Senior Colorist (.muster)
Thank you to the entire cast and crew who made this come together—this one was truly Happy as Usual.
🎥 Check out the full spot via Adweek
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