Hoy is LA’s complete Spanish-language resource guide providing Latinos with the Hispanic perspective on everything from front page news, entertainment updates, sports, and more. Distributed free at 3,500 racks and retail locations in 107 densely populated Hispanic zip codes where Latinos live, work, and play. Circulation: 142,000
Hoy Fin de Semana (FDS) is home-delivered to over 740,000 households in 186 Hispanic dominant ZIP codes in Los Angeles. FDS provides entertaining and relevant content that Hispanics are looking for on the weekend including: local/community information, shopping & fashion, sports and family activities. Circulation: 740,000
Vivelohoy.com is an intelligent, culturally relevant media source that provides an engaging experience for today’s Latino. It delivers the latest news and Latino lifestyle information in a bold and dynamic way. From international news to local events, celebrities to sports, ViveloHoy.com keeps users informed and current
Launched nationally: November 2008
With SMS (text messaging), WAP (mobile internet) and iPhone applications, Hoy has a variety of options to get your message in the palm of consumers hands in seconds
