Blacksmith & Jones

07/09/2025

What Makes a Brand Story Stick?

In a world flooded with content, the brands that break through aren’t always the loudest—they’re the most authentic.

At Blacksmith & Jones, we’ve spent years inside distilleries, on farms, and in the homes of craftspeople around the world. Whether it’s a whisky maker in Campbeltown or a grain grower in Skagit Valley, the throughline is always this:

Real people. Real craft. Real stakes.

Documentary storytelling isn’t just our genre—it’s our philosophy. And as drinks brands seek to deepen their relationship with a more curious and values-driven audience, we see an opportunity: not to advertise, but to narrate.

11/28/2023

🎬 New Demo Reel is LIVE! 🚀

🍿We're thrilled to share a glimpse into the world of Blacksmith & Jones through our brand-new demo reel! 🌟

👏From 30-second commercials to feature films, every story we tell is a collaborative effort, and this reel showcases the heart and soul that our entire team pours into every project. We are lucky and proud to have such a talented group of individuals bringing our visions to life. 🎥✨

🤝 Please Share
Help us spread the excitement! Tag a friend, colleague, or anyone passionate about filmmaking in the comments. Better yet, let's connect and create something extraordinary together! 🤝💼

📣 Join the Conversation
We'd love to hear your thoughts! Drop a comment below with your favorite moment from the demo reel or share your own stories. 🗨️✨

🔗 Connect with Us
Stay in the loop with our latest projects, updates, and industry insights. And if you have a story that needs to be told, contact us. Let us help you tell that story. 🎉🎬

Thank you for being a part of our journey. Here's to many more stories to be told and memories to be made! 🥂🌟

08/20/2022

Our love letter to whisky and Scotland is now live on Amazon, AppleTV, vudu and Microsoft.
You can rent or buy it today.
solo.to/wateroflifefilm/

Cheers!

06/11/2022

Went to today and checked out the Sisu Cinema Robot, the same robot we used on the Botanist Gin Super Bowl ad (minus the light saber duel).

06/11/2022

Look what we spotted at the bar at the theater at for tonight’s Neko Case show.

06/03/2022

Very excited to see friends from around the country sending us screenshots of the movie on their local PBS listings. We are very proud to be featured on PBS and show the movie to the whole country.

06/02/2022

We are excited and proud to be working with PBS, long the gold standard of documentary and cultural programming in the US.
The Water of Life will be screening all month on PBS stations across the country.

05/26/2022

Very proud to be at the home of The Botanist and our work with them in helping to promote the coalition. Now we are here. Well, one of us is.

05/02/2022

Our film being featured on PBS was on deadline today!

The Water of Life, a documentary about Scotland’s whisky industry, has been picked up by PBS. The public broadcaster will launch the feature doc, which is exec produced by The Magicians star Brittany Curran, in June. The doc was shot in six countries on three continents over three years and tells ...

04/08/2022

We were honored to work with to help spread the message about how vital this is. And this is a big step toward the relief that so many bars and restaurants need.