10/26/2022
Our very own, Katharina Baron was featured in VOGUE Germany for her work with Million Roses and we have to agree with them when they called her internationally famous and an all-round genius ;)
Durable Goods
- Home
- United States
- Los Angeles, CA
- Durable Goods
Dont see it here? Call us. Experiential? Got it. Facebook Live? Specialty directors? Got We produce content in all of its forms.
(9)
Our team:
Hani Selim- EP/ Partner
Mike Brady- EP
Rebecca Wray - EP
Adler Fedestin- Media Coordinator
Jennifer Bolivar- Head of Production
Evan Paszamant- Producer
Our talented flimmakers:
Chris Applebaum
Bob Balaban
Paul Schneider
Adriano Falconi
Justin Francis
Hans Bjerno
Ben Winter
Stephan Hadjam
Sam Ciaramitaro
Manny Bernardez
Meghan Frederico
Karima Assad
Christina Xing
Sue Ling Braun
Tamer Shaaban
Nicholaus Goosen
David Falossi
Katharina Baron
10/12/2022
Never a dull moment with this crew!
Photo from:
10/06/2022
Dogs are a staple in our office!
09/28/2022
Meet Kevin Berlandi. His style as well as his contagious enthusiasm for film, were fostered by his childhood love of summer blockbusters. It’s only fitting that Kevin would grow up to AD on movie franchises like Transformers, Avengers and The Bourne Legacy.
Before that, he earned a degree in Marketing Advertising with a concentration in Film Production from Emerson College. After graduating, he traveled the world while working on numerous credited features. Some of his most memorable sets, including Michael Bay’s Transformers franchise, Mike Nichols’ Charlie Wilson’s War, and a David Fincher television project.
His short film Hana Sasaki’s Tail, adapted from the book Three Scenarios, premiered at the 2016 Festival de Cannes. Kevin has also participated in the Director’s Guild of America’s Director Development Initiative, Sony’s Television Directing program (2016) and CBS’s directing program (2017-2018). He has directed multiple episodes of Bull and an episode of Criminal Minds on CBS. Then went on to help create and shape the Guild’s effort to increase diversity within the directing ranks of episodictelevisions a former Co-Chair of the Asian American Committee at the Director’s Guild of America.
His career as a commercial director has flourished with Brands like Audi, Burger King, Nissan, Toyota, Kia, Buick, and GMC which lead him to more narrative and personal work.
In Kevin’s free time he plays lacrosse on a nationally ranked men’s lacrosse team and searches for sublime coffee experiences.
09/23/2022
This years showcase is 1 week away and we can’t wait!
09/21/2022
“This was such a special project. I spent six months working closely with the team to research, concept, and script these films, and it all began by speaking with families who had adopted teens from foster care. These conversations ran the gamut from tear-jerking to hilarious, and it was important to me that our work captured that full spectrum of emotion. Not just the emotional resonance of their stories, but also the vitality, joy, and spirit of these families.” Meghan Frederico
Watch Meghan's incredibly moving spot on teen adoption by clicking the link below.
https://www.shootonline.com/video/top-spot-week-ad-council-durable-goods-director-meghan-frederico-create-portrait%C2%A0-teen
Dont see it here? Call us. Experiential? Got it. Facebook Live? Got it. Specialty directors? Got It. Durable is more than a production company, we are the answer.
09/21/2022
Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families
09/21/2022
We are so proud of Director Meghan Frederico and her spot for AdCouncil! Way to go Meghan! So honored to work on this campaign! Meghan Frederico
The U.S.
09/17/2022
Yesterday was the one year anniversary of the first all-civilian mission into space with . As we also cheers to .is for allowing us to be a small part in making it all possible, we couldn't help but remember our partnership with them for a spot with BrycedHowardd
09/17/2022
The end of an era...
James Beach’s time in Venice has come to a close after 27 years.
https://yovenice.com/2022/09/14/venice-beachs-james-beach-closes-after-27-years/
09/13/2022
We're excited to welcome Kevin Berlandi to the Durable Goods family! Stay tuned for his full highlight coming next week.
Snapshot of the of Brands feature.
09/12/2022
Today we take a moment of silence for a day we’ll never forget.
09/07/2022
We've all been there...
Directed by:
09/01/2022
Happy birthday to one of the coolest directors we know!
08/27/2022
You didn’t think we’d miss did you?!
08/26/2022
Today is and we couldn’t let it pass without giving a shoutout to our head of production, ! She’s a finance master and always brings a great energy to the office!
08/26/2022
to this fun spot produced with . Neil killed it!
08/16/2022
We’re wishing the incredible , the happiest of birthdays today! Cheers to another year 🎉🎂
08/12/2022
We're very excited to announce our newest Integrated Producer, Evan Paszamant! Get to know him a little more...
1.)What's your favorite thing about working for DG
The people hands down. From our incredibly talented directors, to our EPs and company personnel, they all make me so excited to come to work every day. Not to mention, no day is ever the same as the day prior.
2.) Favorite movie
Trick question…I have a top 5 in no particular order that hasn’t changed in a few years: Shawshank Redemption, Big Fish, Eternal Sunshine of the Spotless Mind, Truman Show, Jurassic Park
3.) Where can we find you on a day off?
On a day off I’m probably at a theme park (Universal Studios Hollywood or Disneyland) or checking out the theater scene in LA. I absolutely love swimming and writing (can be anything from screenplays to editing others’ works), cooking has been something that’s been growing on me, and critiquing films.
08/12/2022
Congratulations to .adriano for having his short film,Thomas, nominated for two awards at the !
We love to see this beautiful piece is getting the recognition it deserves!
🌈
07/29/2022
A true legend…
Directed by:
07/22/2022
Love is in the air...
Directed by David Falossi
07/18/2022
We’d like to say a huge “THANK YOU” to .online for being such an incredible part of our team over the years. While he’ll be deeply missed, we’re wishing him all best as he ventures into this new chapter of his career.
07/14/2022
We dare you not to feel inspired after watching this!
Smash Sporting Club
Directed by: Tamer Shaaban
07/11/2022
Karima Asaad emphasizes the importance of reality as an inspirational springboard to create magic by only working with the best. And it shows.
Karima Asaad is a creator unbound by the regular. Unbound by the routine, the pedestrian – with differentiating ideas, and unconventional, creative executions.
Karima provides a female-safe creative environment, meaning she nurtures women who work for her and with her.
She has partnerships with The Special Group DDB, BMF, M&C Saatchi, Samsung, Virgin Group, Westfield, Philip B, We Are Social, Zip It, McCann, Sibling, New York Times, Rolling Stones, Getty and the Australian Geographic, to name a few.
She is an explosion. Her work, like herself, is energy, fervour and zeal. And it’s been an unfolding, a transformation. Karima started as a photojournalist. Everything from life in the Middle East to capturing a gunman in Darwin to the Je Suis Charlie protest in Paris. Shooting high-end advertising, such as the Westfield Fashion Campaign and creating compelling images for the Violence Against Women Campaign for the Australian Government.
The thread that connects her work is her love of capturing the natural story; no pretence, no pomp, no bu****it, spur of the moment, authentic.Karima and her collaborator’s debate, percolate, and create a personification; create a script and storyline that inspire talent to performances underpinning more creative, more relevant, and resonating content.
She emphasizes the importance of reality as an inspirational springboard to create magic by only working with the best. And it shows.
07/07/2022
With the nostalgic success of , we had to throw it back to working with the incredible on a spot a few years ago.
07/05/2022
Happy 4th of July from our team to you!
06/30/2022
06/30/2022
We had to throw it back to this spot in honor of the ! CONGRATS AVALANCHE!!
Directed by:
06/23/2022
Everyone needs a support system.
This inspiring spot for was directed by .
06/23/2022
Not only in but Detroit in da house!
06/22/2022
Never a dull moment at ! _paak
06/20/2022
Charlie and his angels!
06/20/2022
has been a success so far!
.man.named.knox
goods
06/17/2022
TONIGHT: Join us in celebrating the screening of .Adriano’s “Thomas” for the Awards at the Chinese Theater.
https://vimeo.com/584195485
If you haven’t already, don’t forget to watch the inspiring piece on our socials or website.
06/16/2022
Another great day on set with .baron!
06/16/2022
Congratulations to for the incredible highlight. There’s truly no stopping her! 🔥🔥
06/14/2022
We’re excited to be in attendance and SPONSORING the D Show next week in Detroit.
Address
1301 Main Street
Los Angeles, CA
90291
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
Telephone
Website
Alerts
Be the first to know and let us send you an email when Durable Goods posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Contact The Business
Send a message to Durable Goods:
Videos
We've all been there... Directed by: @meghanfrederico @secretdeodorant #durablegoods #durabledirectors #femaledirector #womeninfilm #commercialdirector
A true legend… @tombrady Directed by: @its_mannyb_yo @topgunmovie #topgun #cinema #football #sports #tombrady #durablegoods
Love is in the air...@loveisland Directed by David Falossi #LoveIslandUSA #wearedurable #durablegoods
We dare you not to feel inspired after watching this! Smash Sporting Club Directed by: Tamer Shaaban #wearedurable #sports #durablegoods #la #newyork #inspiIration
We had to throw it back to this #NHL spot in honor of the #stanleycup! CONGRATS AVALANCHE!! Directed by: @neiltardio #wearedurable #humor #ad #film #laproduction #durablegoods
Everyone needs a support system. This inspiring spot for @mnhealth was directed by @christinaxing. #quitpartners #MNdepartmentofhealth #durablegoods #wearedurable #commercialproduction
Every beautiful story deserves to be told. Directed by: @falconi.adriano #wearedurable #pride #lgbtq #film #showyourpride
We honor those who are and who have served. #memorialday @usmarinecorps Directed by: @samciaramitaro #durablegoods #wearedurable
Be you. @vaselinebrand Directed by: @christinaxing #wearedurable #durablegoods #womeninfilm #womendirectors #powerfulwomen #beyou #vaseline
We’re dancing into #cincodemayo with this spot from director @paulschneiderfilms 🍹 #wearedurable #salud #durablegoods
We couldn’t let #420 pass without highlighting this @drinkcann spot, directed by @nickgoossen. #wearedurable #cbd #drinkcann #durablegoods #ladirector
Keeping things honest. @honest Directed by: Meghan Frederico #durablegoods #wearedurable #thehonestcompany #womendirectors #womeninfilm
We thought today’s #TBT was appropriate as we wait on @kyliejenner and @travisscott to pick a new baby name 😉 Directed by: @glassface @adidas @adidasoriginals Olivia Summers (driver) #durablegoods #wearedurable #kardashian
Created by @bobbalaban4real, #GosfordPark was the inspiration behind #downtonabbey. Forever a classic! #durablegoods #durabledirectors #wearedurable
A new and empowering g project from @_tamershaaban for @pepsi #wearedurable #commercialdirectors #womenshistorymonth
Another shoutout to @preacheraustin #preacheraustin for a fab day! So great to be out and about with people again!! #sxsw2022 #sxsw #wearedurable
@preacheraustin ! It’s so great to see you again!! #wearedurable @mrhaniselim #sxsw2022 #sxsw #advertising #adlife #commercialproduction
Check out @nickgoossen’s shout out on the @thedrewbarrymoreshow! Many exciting things in the works… #wearedurable #durablegoods #durablesirectors
@parkmgm: It could only happen here. Directed by: @djf2 #durablegoods #wearedurable #durabledirectors #commericaldirector
@parkmgm: It could only happen here! Director: @djf2 #durabledirectors #wearedurable #durablegoods #commercialdirector
Love undefined @tinder Director: @christinaxing #wearedurable #durabledirectors #tinder
Love undefined @tinder Director: Christina Xing #wearedurable #durabledirectors #tinder
Lighting fast… @att Directed by: @paulschneiderfilms #durabledirectors #wearedurable #paulschneider #ladirectors
“Thomas”, a moving short film, is a must watch. Directed by: @falconi.adriano #durablegoods #durabledirectors #beautifulmoments
We are excited to announce the launch of our new website! Click the link in our bio to see it for yourself! Directors highlighted: @christinaxing @falconi.adriano Hans Bjerno @paulschneiderfilms #wearedurable #durablegoods #durabledirectors #art #filmmaking #videoproduction #director #ladirector #directorlife #productioncompany #laproductioncompany #brandstorytelling
Durable Goods 2020
Shortcuts
Share
Nearby media companies
-
San Juan
-
90292
-
Main Street
-
90067
-
90291
Other Broadcasting & media production in Los Angeles
-
N Fairfax Avenue -
Wilshire Boulevard
-
S. Robertson Boulevard
-
90067
-
W Sunset Boulevard
-
90028
-
Century Park East
Comments
Can you launch a commercial directors’ career during a pandemic? It’s hard, but not impossible, say 5 veteran company owners in our latest blog. http://reel.io/__7FRMR
Cortez Brothers, Durable Goods, Rocket Film, Tessa Films, Fancy Content
Cortez Brothers, Durable Goods, Rocket Film, Tessa Films, Fancy Content
Watch as top creative and production studios Alkemy X, Butter Music + Sound, Durable Goods, and Squeak E. Clean Studios amuse the audience during Super Bowl LV : http://presskitchen.com/production-studios-super-bowl/
One lucky winner could win a trip to space with Shift4 in the campaign out of agency Known.is and produced by
Durable Goods, on Ad Age: https://adage.com/article/special-report-super-bowl/inside-knowns-first-super-bowl-campaign-sending-civilians-space/2310686
Durable Goods, on Ad Age: https://adage.com/article/special-report-super-bowl/inside-knowns-first-super-bowl-campaign-sending-civilians-space/2310686
Free The Work has released their latest newsletter which features Durable Goods spot “UPS Wishes Delivered: Free Mom Hugs”. Read their November Newsletter here: https://freethework.com/article/heres-the-work-november-2020
What are durable goods?
Director Christina Xing joins Durable Goods.
Link in bio.
Venice, CA-based production company Durable Goods has signed director and editor Christina Xing for U.S. commercial representation. Studying filmmaking and perfecting her craft from a Gen Z perspective has allowed her to develop a fresh vision for representing underrepresented voices in ways that reverberate with modern youth culture. Just out of high school, her work drew early attention from top brands including Tinder, Budweiser, Snapchat and Crayola, and from music labels such as Sony Music and Terrible Records.
Her first musical featurette, 'How the Moon Fell From the Sky and No One Even Noticed,' reached viral status internationally, leading to ’Semi-Finalist’ status for MACRO (the studio behind Oscar nominated ‘Fences’) and The Black List’s episodic lab by age 19.
Link in bio.
Venice, CA-based production company Durable Goods has signed director and editor Christina Xing for U.S. commercial representation. Studying filmmaking and perfecting her craft from a Gen Z perspective has allowed her to develop a fresh vision for representing underrepresented voices in ways that reverberate with modern youth culture. Just out of high school, her work drew early attention from top brands including Tinder, Budweiser, Snapchat and Crayola, and from music labels such as Sony Music and Terrible Records.
Her first musical featurette, 'How the Moon Fell From the Sky and No One Even Noticed,' reached viral status internationally, leading to ’Semi-Finalist’ status for MACRO (the studio behind Oscar nominated ‘Fences’) and The Black List’s episodic lab by age 19.
In partnership with Durable Goods, Motionpoems' “On Lockdown” explores the feeling of quarantine during a revolution. Read more about the poem here: https://www.shots.net/news/view/on-lockdown-is-grounded-in-harsh-reality
If you weren't able to tune in to yesterday, you can now watch the Zoom panel discussion on "Scaling Creativity for COVID Production Limitations" featuring Zoic EP Jason Cohon and speakers from TBWA\Chiat\Day Los Angeles, David&Goliath, Alldayeveryday, Durable Goods and Produzen.
Zoic Executive Producer Jason Cohon will be joining leaders from David&Goliath, TBWA\Chiat\Day Los Angeles, Durable Goods and Alldayeveryday to discuss creative production solutions for advertising in a post COVID-19 world, hosted by Produzen. RSVP for this virtual panel on Weds, 6/10 at 2pm PST here: https://bit.ly/2MCxlQt
Durable Goods EP Rebecca Wray shares five ways we can seek the 'light at the end of the tunnel' with Authority Magazine:
On shots.net's running 'Five Questions from Quarantine', Durable Goods EP Rebecca Wray talks about her WFH setup, channels of choice and her Facebook group dedicated to connecting the advertising community:
Hi guys! We're KCL and we build MASCOTS and OVERSIZE LIGHTWEIGHT PROPS for hundreds of Commercial clients including Nintendo and Ellen Degeneres. Just wanted to introduce ourselves in case you need one for a client or commercial.
#}