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Durable Goods

Durable Goods Dont see it here? Call us. Experiential? Got it. Facebook Live? Specialty directors? Got It. Durable is more than a production company, we are the answer. #wearedurable

We produce content in all of its forms. Our team:
Hani Selim- EP/ Partner
Rebecca Wray - EP
Adler Fedestin- Media Coordinator
Jennifer Bolivar- Head of Production

Our talented flimmakers:
René Villar-Rios
Stephan Hadjam
Dog + Bone
Neil Tardio
Sue Ling Braun
Gabriel Olson
Snorri
Nicholaus Goosen
Nicholas Wenger
Greg Bray

Operating as usual

Meet Evangelina Garcia our Office Manager! Here are a few things to help you get to know her better…Why she joined the D...
04/10/2022

Meet Evangelina Garcia our Office Manager! Here are a few things to help you get to know her better…

Why she joined the Durable Goods Team: “I love being apart of something cool and creative plus everyone is so fun to be around.”

Favorite Movie: Labyrinth

Favorite Weekend Activity: You can find me walking along the Venice boardwalk with my pup or diving deep into a new piece of artwork I'm working on at the time. :)

#durablegoods #teamdurable #wearedurable #laproductionteam #team

It’s safe to say we’re dog people! Meet the #dogsofdurable! #dogsofinstagram #dogphotography #dogsofinsta #wearedurable ...
04/10/2022

It’s safe to say we’re dog people! Meet the #dogsofdurable!

#dogsofinstagram #dogphotography #dogsofinsta #wearedurable #ladogs

If #georgeclooney believes in @bobbalaban4real, so should you! #durabledirectors #wearedurable #laproduction
04/07/2022

If #georgeclooney believes in @bobbalaban4real, so should you!

#durabledirectors #wearedurable #laproduction

Excited to announce that @_tamershaaban has joined the #durablegoods family! #wearedurable #durabledirectors #laproduct...
04/06/2022

Excited to announce that @_tamershaaban has joined the #durablegoods family!

#wearedurable #durabledirectors #laproduction #shots

Meet Stephan Hadjam. He’s got a true lust for life and a passion for all things creative.Stephan’s been pushing boundari...
04/04/2022

Meet Stephan Hadjam. He’s got a true lust for life and a passion for all things creative.

Stephan’s been pushing boundaries since he was 19. That’s when he left Germany on his own to move to Paris, where he attended film school, art school at the Louvre, and Parsons School of Photography – all at the same time.

Having grown up in Germany, spent many years in Paris, and lived in #LA and #NYC, Stephan truly feels like a world citizen, and he infuses this global sensibility into his work. His sophisticated, cinematic, and emotional approach to storytelling elevates brands and transports
audiences. Always curious and constantly seeking to feed his creativity, he draws his main inspiration from film, photography, music, art, traveling, his sons, and everyday life. Stephan has an elaborate understanding and interest for brand strategy and communication, which he loves to translate into film.

A cultural chameleon that can easily adapt to any environment and situation, Stephan works to build trusting relationships with clients and crew alike. His friendly, approachable,
and positive demeanor set the tone on every project, and he gets the most satisfaction out of surprising and being surprised. Because if he can surpass client expectations while inspiring the team around him to push their own boundaries to do great things, then he’s doing something right.

Stephan has directed transformative spots for brands like Samsonite, Samsung, L’Oreal, BMW, Heineken, Bayer and Purina. He wishes for more sustainability in existing and future brands and is thrilled to add his contribution to this challenging and necessary movement.

#wearedurable #durablegoods #durabledirectors #internationaldirector #film #lafilm #nycfilm

04/04/2022

Keeping things honest. @honest

Directed by: Meghan Frederico

#durablegoods #wearedurable #thehonestcompany #womendirectors #womeninfilm

A producers work is never done… from our epic shoot last week! #staytuned #wearedurable #durablegoods #laproducers
04/01/2022

A producers work is never done… from our epic shoot last week!

#staytuned #wearedurable #durablegoods #laproducers

The commercial equivalent of dramedy, her filmmaking style features grounded lifestyle moments peppered with winks of hu...
03/31/2022

The commercial equivalent of dramedy, her filmmaking style features grounded lifestyle moments peppered with winks of humor.

Meet @meghanfrederico. She got her start as a research assistant at Harvard, where she also ran their human rights film series, then the recession hit and she needed to move. Sometimes it pays to live in a funky house with a bunch of musicians as your roommates. Because guess who needed their gigs filmed? And guess who had a camera?

Her work shooting concerts turned into full-on music videos, which evolved into documentary-style storytelling. Then she moved to LA and moved into scripted spots. In all, she’s written, co-produced, or directed more than 100 projects for several brands, including McDonald’s, Olay, Secret Deodorant, Ensure, and The Honest Company.

The commercial equivalent of dramedy, her filmmaking style features grounded lifestyle moments peppered with winks of humor. She loves a good creative challenge – figuring out the angle into the story and aligning emotions with brand messaging within the confines of a specific span of time and format energizes her. All this is done while bringing good performances from actors and real people alike in unexpected places.

#wearedurable #durabledirector

And that’s a WRAP! 🎬 and the view doesn’t suck either! Thank you SHERWIN AND ROXANNE! #BougieRox #NYCtoLA #crypto
03/26/2022

And that’s a WRAP! 🎬 and the view doesn’t suck either! Thank you SHERWIN AND ROXANNE! #BougieRox #NYCtoLA #crypto

Rox being Bougie in LA 😎
03/25/2022

Rox being Bougie in LA 😎

03/25/2022

We thought today’s #TBT was appropriate as we wait on @kyliejenner and @travisscott to pick a new baby name 😉

Directed by: @glassface
@adidas @adidasoriginals
Olivia Summers (driver)
#durablegoods #wearedurable #kardashian

Durable Goods stands with #Ukraine we had the amazing opportunity for Director @djf2 to work with @chefjoseandres. The ...
03/23/2022

Durable Goods stands with #Ukraine we had the amazing opportunity for Director @djf2 to work with @chefjoseandres. The work that he’s doing with world food kitchen is inspiring and we encourage all to get involved! #wearedurable

@bobbalaban4real is a true film legend. He created, produced and starred in the Academy Award-winning movie “Gosford Pa...
03/21/2022

@bobbalaban4real is a true film legend.

He created, produced and starred in the Academy Award-winning movie “Gosford Park,” produced and directed the HBO movie “Bernard and Doris,” starring Susan Sarandon and Ralph Fiennes, which was nominated for ten Emmys, three Golden Globes, and two SAG awards.

He produced and directed the award winning hit Off-Broadway play, “The Exonerated.” He has directed over thirty television episodes, both hour and half-hour, as well as four pilots and a number of television commercials.

As an actor, he has appeared in nearly a hundred movies, most recently “The Monuments Men,” starring George Clooney, and Wes Anderson’s “The Grand Budapest Hotel.” He will appear on Broadway this fall in Edward Albee’s “A Delicate Balance.

#durabledirectors #wearedurable #awardwinning

03/18/2022

A new and empowering g project from @_tamershaaban for @pepsi

#wearedurable #commercialdirectors #womenshistorymonth

Congrats to our Executive Producer Rebecca Wray on being selected to this year's AICP POST JUDGING for Best of Region! ...
03/17/2022

Congrats to our Executive Producer Rebecca Wray on being selected to this year's AICP POST JUDGING for Best of Region! #AICPAwards

Still thinking about what a blast last night was! @gsdmaustin #wearedurable #sxsw #sxsw2022 #austintexas #durableteam
03/15/2022

Still thinking about what a blast last night was! @gsdmaustin

#wearedurable #sxsw #sxsw2022 #austintexas #durableteam

03/15/2022

Another shoutout to @preacheraustin #preacheraustin for a fab day! So great to be out and about with people again!! #sxsw2022 #sxsw #wearedurable

03/15/2022

@preacheraustin ! It’s so great to see you again!! #wearedurable @mrhaniselim #sxsw2022 #sxsw #advertising #adlife #commercialproduction

Thank you @gsdmaustin for an AMAZING return to #sxsw2022 #sxsw You guys know how to throw a party!! #wearedurableAnd th...
03/15/2022

Thank you @gsdmaustin for an AMAZING return to #sxsw2022 #sxsw You guys know how to throw a party!! #wearedurable
And thank you to David Bates and ATKPLN for always being a friend when we travel!

Our team works hard so we can play harder! #SXSW #austintx #sxswparties #sxsw2022 #wearedurable
03/15/2022

Our team works hard so we can play harder!

#SXSW #austintx #sxswparties #sxsw2022 #wearedurable

Today we’d like to highlight our very own, @katharina.baron. She has directed and produced award winning commercials and...
03/14/2022

Today we’d like to highlight our very own, @katharina.baron. She has directed and produced award winning commercials and branded content for clients such as Mercedes, VW, Swarovski and CondéNast.

She graduated from CELSA Sorbonne and FU Berlin with an MBA and made her start with documentaries for French TV and moved later on to fashion, automotive and lifestyle. She is also a sought-after creative director, writer and digital storytelling expert and spoke at Digital Hollywood, Media Summit, Soho House on women empowerment and original content. She recently co-produced the movie Berlin, I love you with Helen Mirren and Keira Knightley.

Katharina speaks German, French, English, Polish and Spanish. She is a published academic writer of the book “Prime-Time for science”, was the editor of Swarovski Magazine and a columnist for She’s Mercedes and passionate about using her creativity for a good cause and purpose.

Katharina has directed and written a number of short films that have been featured at Cannes, Hofer Filmfestspiele, Rome Independent Film Festival and is the founder of House of Baron.

#durablegoods #durabledirectors #wearedurable

One of the coolest craziest locations we have ever shot in.. stay tuned for the finished project! #wearedurable 👀🍆🍆🍆🍆 🎥...
03/12/2022

One of the coolest craziest locations we have ever shot in.. stay tuned for the finished project! #wearedurable 👀🍆🍆🍆🍆 🎥🎬 #thatsawrap

We couldn’t let #InternationalWomensDay pass without giving a shout out to our dynamic sister duo in our accounting depa...
03/09/2022

We couldn’t let #InternationalWomensDay pass without giving a shout out to our dynamic sister duo in our accounting department! Their smiles are contagious.

#durableteam #durablegoods #womensday #wearedurable

Happy #InternationalWomensDay to some of the most hardworking, badass women we know! #durabledirectors #durablegoods #wo...
03/08/2022

Happy #InternationalWomensDay to some of the most hardworking, badass women we know!

#durabledirectors #durablegoods #womeninfilm

Whether you realize it or not, you’re probably familiar with the work of creative director/director of photography @chri...
03/04/2022

Whether you realize it or not, you’re probably familiar with the work of creative director/director of photography @chrisapplebaum. He’s the award-winning director behind music videos for “Umbrella” with @badgalriri and “Party in the USA” with @mileycyrus. And even people literally living in caves are fans of his Carl Jr. commercials; the first being the most aired commercial in the history of television and another driving a 104% increase in traffic. It’s hard to argue with those results.

Growing up in Los Angeles, Chris enjoyed being behind the camera from a young age. When MTV debuted, he knew right away that he wanted to be a music video director. He went to Hampshire College to earn a degree in cinematography and film/video production before getting straight to work becoming a director. After finding success as a music video director, Chris moved into directing commercials where he manages to bring out the sexy in every brand.

There are many reasons why Chris has been able to work with so many celebrities on so many iconic videos and commercials, but one of the most important is that he makes everyone look good. Using the right angles and lighting, Chris makes sure his on-screen talent looks their best. Another big reason is that he’s learned how to work well with everyone. He enjoys the challenge of collaborating with the agency and talent to deliver a story for the brand.

#durabledirectors #wearedurable #durablegoods #entertainmentdirector #rihanna #mileycryus #partyintheusa

Address

1301 Main St
Venice, CA
90291

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

(310) 452-9644

Website

http://www.durablegoods.tv

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Videos

Durable Goods 2020
Durable Goods 2020

Friday Vibes
Friday Vibes

Neil Tardio's new ad for the National Law Enforcement Museum!
Neil Tardio's new ad for the National Law Enforcement Museum!

Behind The Scenes- Strauss
Behind The Scenes- Strauss

CALIFORNIA ASSOCIATION OF REALTORS "LETS DO THIS!"
CALIFORNIA ASSOCIATION OF REALTORS "LETS DO THIS!"

This was shot with Marc Andre Fleury from the Las Vegas golden nights who just defeated the San Jose sharks in the NHL playoffs. Directed by NEIL TARDIO. NHL Vegas Golden Knights Marc-Andre-Fleury
This was shot with Marc Andre Fleury from the Las Vegas golden nights who just defeated the San Jose sharks in the NHL playoffs. Directed by NEIL TARDIO. NHL Vegas Golden Knights Marc-Andre-Fleury

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Can you launch a commercial directors’ career during a pandemic? It’s hard, but not impossible, say 5 veteran company owners in our latest blog. http://reel.io/__7FRMR Cortez Brothers, Durable Goods, Rocket Film, Tessa Films, Fancy Content
Watch as top creative and production studios Alkemy X, Butter Music + Sound, Durable Goods, and Squeak E. Clean Studios amuse the audience during Super Bowl LV #ontheblog: http://presskitchen.com/production-studios-super-bowl/ #superbowlLV #superbowlads
One lucky winner could win a trip to space with Shift4 in the #SuperBowl campaign out of agency Known.is and produced by Durable Goods, on Ad Age: https://adage.com/article/special-report-super-bowl/inside-knowns-first-super-bowl-campaign-sending-civilians-space/2310686
Free The Work has released their latest newsletter which features Durable Goods spot “UPS Wishes Delivered: Free Mom Hugs”. Read their November Newsletter here: https://freethework.com/article/heres-the-work-november-2020
What are durable goods?
Director Christina Xing joins Durable Goods. Link in bio. Venice, CA-based production company Durable Goods has signed director and editor Christina Xing for U.S. commercial representation. Studying filmmaking and perfecting her craft from a Gen Z perspective has allowed her to develop a fresh vision for representing underrepresented voices in ways that reverberate with modern youth culture. Just out of high school, her work drew early attention from top brands including Tinder, Budweiser, Snapchat and Crayola, and from music labels such as Sony Music and Terrible Records. Her first musical featurette, 'How the Moon Fell From the Sky and No One Even Noticed,' reached viral status internationally, leading to ’Semi-Finalist’ status for MACRO (the studio behind Oscar nominated ‘Fences’) and The Black List’s episodic lab by age 19. #femaledirector #GenZ #production #youthculture #wearedurable #SoniaReps #liveaction
In partnership with Durable Goods, Motionpoems' “On Lockdown” explores the feeling of quarantine during a revolution. Read more about the poem here: https://www.shots.net/news/view/on-lockdown-is-grounded-in-harsh-reality #Covid19 #quarantinelife #lockdown #PoemOfTheDay
If you weren't able to tune in to yesterday, you can now watch the Zoom panel discussion on "Scaling Creativity for COVID Production Limitations" featuring Zoic EP Jason Cohon and speakers from TBWA\Chiat\Day Los Angeles, David&Goliath, Alldayeveryday, Durable Goods and Produzen.
Zoic Executive Producer Jason Cohon will be joining leaders from David&Goliath, TBWA\Chiat\Day Los Angeles, Durable Goods and Alldayeveryday to discuss creative production solutions for advertising in a post COVID-19 world, hosted by Produzen. RSVP for this virtual panel on Weds, 6/10 at 2pm PST here: https://bit.ly/2MCxlQt
Durable Goods EP Rebecca Wray shares five ways we can seek the 'light at the end of the tunnel' with Authority Magazine:
On shots.net's running 'Five Questions from Quarantine', Durable Goods EP Rebecca Wray talks about her WFH setup, channels of choice and her Facebook group dedicated to connecting the advertising community:
Hi guys! We're KCL and we build MASCOTS and OVERSIZE LIGHTWEIGHT PROPS for hundreds of Commercial clients including Nintendo and Ellen Degeneres. Just wanted to introduce ourselves in case you need one for a client or commercial.