Prime Focus Technologies

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Prime Focus Technologies

Creator of CLEAR® and CLEAR® AI PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global M&E industry.

Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the global leader in Media and Entertainment (M&E) industry services. CLEAR™, our award-winning multi-cloud-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organizations drive creative enablement, enhance efficiencies, reduce Total Cost of Operations (TCOP) and realiz

e new monetization opportunities. PFT works with major M&E companies like Turner, PBS, Walt Disney-owned Star TV, Hearst, Channel 4, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press. Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them automate business processes around content and manage the business of content better. In 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies® and Academy® Award winning Lowry Digital. Prime Focus is listed on the NSE and BSE in India. For more information visit: www.primefocustechnologies.com

11/11/2025

Prime Focus Technologies (PFT) has evolved into BRAHMA AI - a unified platform built for the future of enterprise media and content. By bringing together PFT's CLEAR®, CLEAR® AI with Metaphysic's Atman (Digital Humans), and Vaani (Voice Localization), BRAHMA AI integrates the full content lifecycle into one intelligent ecosystem to manage, create, distribute, and secure content at scale with precision and authenticity. Powered by our Machine Wisdom Orchestration Brain, the platform delivers creative excellence, operational efficiency, and measurable business impact, unlocking new possibilities for brands, creators, studios, and enterprises worldwide.

Read the full announcement here: https://eu1.hubs.ly/H0pxkN90

06/09/2025

Join us at the DPP Media Supply Festival!
Discover the real-world risks and rewards of implementing AI in media operations.

Ankur Jain, SVP – Sales, Prime Focus Technologies, will be in conversation with Dave Ericson, CTO/CIO, BYU, sharing hands-on insights and hard-won lessons from AI adoption in live media environments.

🗓 June 11, 2025
🕐 1:45 PM – 2:20 PM (New York, USA)

From integration challenges to measurable business impact, this session will help you evaluate AI’s true value across the media supply chain.

06/05/2025

CLEAR® introduces an unprecedented level of automation and intelligence, enhancing workflows across video collaboration, Smart Media Asset Management (MAM), and the supply chain —not just for Film & TV but also for enterprise content, e-learning, corporate communications, sports, and beyond.

With powerful AI capabilities, users can:
- Use conversational search to locate key content without complex search terms
- Accelerate review cycles with AI-powered annotations and version comparisons
- Automate metadata tagging, content structuring, and compliance checks
- Adapt media for different platforms effortlessly while preserving creative intent
- Create subtitles and voice overs in 100+ languages and reduce production costs
- Enhance post-production workflows with an intelligent search agent within Premiere Pro

To see how CLEAR® can transform your workflows, book a meeting with our experts: https://eu1.hubs.ly/H0kMFvB0

06/03/2025

Prime Focus Technologies has teamed up with STAGE, India's Premier Entertainment Platform for Regional Cultures as their content library continues to grow. PFT's CLEAR® Smart MAM powered by AI will enable STAGE with:

- Faster content discovery
- Scalable, automated media workflows to enhance operational efficiency
- Enriched metadata and actionable insights

Together, we’re redefining how regional content is managed and monetized at scale.

Read more here: https://eu1.hubs.ly/H0kHQbD0

06/02/2025

90% of top-performing digital content is under 1 minute.

Snackable content is now the go-to format for attention and monetization. But creating it at scale is no easy feat—unless you’re powered by AI.

With CLEAR® AI, media teams can:
-Auto-discover the best moments
-Clip them fast at scale
-Monetize across channels

Your archive is ready. Are your tools ready? With CLEAR® AI Discovery and Studio agents, you can turn archives into revenue—fast.

Read how: https://eu1.hubs.ly/H0kDYPv0

To book a meeting, click here. https://eu1.hubs.ly/H0kDRsg0

05/30/2025

If you’ve ever lost hours to archive searches… we feel your pain.
Disparate storage, inconsistent tags, poor metadata—sound familiar?

With PFT’s CLEAR® AI Discovery Agents including AI Search and AI Metadata Agents, you can have:

- Unified, federated search across your disparate archives
- Context-aware metadata (think faces, places, brands, and more)
- Intuitive, natural language search for journalists and editors (e.g., “celebrity interview at Cannes 2022”)
- Smarter content reuse across platforms leading to faster monetization

Media teams deserve a better way to search. And now, you have it.

Read the full blog: https://eu1.hubs.ly/H0kBtXM0

To know more about our CLEAR AI Content Discovery Agents, book a meeting today.

Address

1415 N Cahuenga Boulevard Unit 760
Los Angeles, CA
90028

Website

http://www.primefocustechnologies.com/

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