To improve the spirit of journalism and journalists, and to raise the industry standards, strengthen integrity, improve the reputation of journalism and foster within the media a greater sense of responsibility to the general good.
2. To provide educational and informational events, seminars, meetings, programs, mentoring and research, as well as the Southern California Journalism Awards competition, which reflect a higher standard of excellence in the media, to the benefit of all.
3. To publish and broadcast information and analysis about and for the journalism profession and the media, through newsletters, journalism reviews, magazines, books, annual directories, TV, radio and online.
4. To make Press Conference facilities and services available to groups of all description and purposes, providing a platform for all points of view, whether popular or not, at a fair and reasonable rate.
5. To reach out to journalism groups representing minorities, international media and others, to collaborate on events and issues of importance to journalism and the community, and to encourage the greatest possible diversity of voices worldwide.
6. To encourage local, state, and federal government bodies to act in the best interests of a democracy, and open up public meetings to all and public records for scrutiny.
7. To provide the individual member journalist support and a voice in the community that is a counterbalance to the concentration of the media.
