The Prenner Group

07/19/2026

Nicki Swift recently featured some analysis I provided on why the jump from TV to digital is so much harder than it looks.
We examined HGTV's Clive Pearse as a case study, who left the network and tried to build a following on YouTube. Sadly, it didn't take off.
Here's why this happens so often. A network gives you a built-in audience, promotion, a time slot, and a team making you look good. Digital gives you none of that. You're the content, the channel, the marketing department, and the distribution strategy, all at once.
Once a channel goes stale, it's a hard cycle to break. The algorithm stops surfacing you, viewers assume you've gone dark, and early supporters move on. My advice, If you're a media personality building a digital presence, treat it like a second career, not a side project. Take a read and by the way, thanks to Yahoo for picking it up!

Former "Designed to Sell" host Clive Pearse quickly abandoned his attempt to take his career in a new direction, but it could work with the right strategy.

07/19/2026

A blind man just climbed one of the hardest walls on Earth. And the story behind it is even better than you'd expect.
Staten Islander sat down with filmmaker Elena Neuman to talk about "Looking Up," her debut documentary following Eitan Armon, an ex-IDF paratrooper who lost 95% of his vision to a rare genetic condition and decided the right response was to climb El Capitan.
The interview gets into the real stuff. How Elena went from wanting to be a history professor to directing her first feature. What it's like filming a climb you're not even allowed to be near, thanks to park regulations. The gear failure that hit on the very last day of shooting. And the one scene, a conversation between Eitan and his dad, that keeps hitting people the hardest.
This is a great read whether you care about documentary filmmaking, stories about resilience, or just want fifteen minutes that make you think differently about what's possible.
Read the full interview here: https://statenislander.org/2026/07/11/filmmaker-interview-looking-up-inspiring-film-about-finding-joy-despite-setbacks-always-challenge-yourself-be-an-inspiration/

ShareTweet   “Looking Up” was an incredibly inspiring journey to the top of a cliff...

07/18/2026

Congratulations to all the finalists on this year's Women's List of unproduced screenplays. Thank you to Deadline Hollywood for the exclusive announcement.

The Women's List 2026 highlights the year's best unproduced scripts penned by women spanning movies and TV pilots.

07/03/2026

Happy 4th from our family to yours !

06/28/2026

06/05/2026

"You're Dating a Narcissist"
will have a special screening in Washington DC on June 24. Ready more about it below!

You're Dating a Narcissist screening in Washington DC on June 24 featuring filmmaker Ann Marie Allison and actress Ciara Bravo with Q&A discussion.

06/04/2026

It's always fascinating to see what captures public attention.
I was recently quoted in OK! Magazine about Elon Musk's viral expressions during a formal banquet at the Trump-China summit. While the event itself focused on major global issues, a few seconds of video quickly became the story.
It's a reminder that in today's media landscape, the moment people share isn't always the message that was intended. A single image, clip, or reaction can often generate more attention than months of planning.
For communicators, that's both the challenge and the opportunity: understanding how audiences engage with stories in real time.
Thank you to OK! Magazine for including my perspective.
Have you seen a viral moment completely overshadow the main event?

The Tesla CEO’s odd expressions and on-camera antics quickly overshadowed a high-stakes U.S.-China meeting.

05/25/2026

Congratulations to the filmmakers of "Fork in the Road" and "The Choice" for being featured in an advanced look in The Berkshire Edge that features what to include in your screening plans for this weekend's Berkshire International Film Festival.

Three documentaries screening at the 20th annual Berkshire International Film Festival explore the human cost of the gas industry, the fight to transform the American food system, and the power of forgiveness across generations.

05/25/2026

This Sunday the documentary "Suck it Up, Buttercup," will screen at the Portland Art Museum's Tomorrow Theater. Today two of the subjects Will & Kristin Flanary who featured in the film appeared on AM Extra. Check it out below.

A new documentary screening in Portland promises real and honest stories behind America’s healthcare system.

05/25/2026

Congratulations to John Coles and the filmmakers of "The Choice," on their upcoming premiere taking place later this week at the Berkshire International Film Festival. Thanks to NewsNation Live for this terrific interview.

A new documentary on the Oct. 7, 2023, attacks in Israel, “The Choice,” features an Israeli mother speaking about her son being captured by Hamas before being mistakenly killed by the IDF two months later. Iris Haim, Yotam Heim's mother, and John David Coles, the documentary's filmmaker, join "N...