Florence Creative

Florence Creative We are a diverse family of filmmakers.

𝙵𝙴𝚁𝚁𝙰𝙶𝙰𝙼𝙾 - “𝚃𝙷𝙴 𝙰𝙵𝙵𝙰𝙸𝚁”𝙿𝚛𝚘𝚍𝚞𝚌𝚝𝚒𝚘𝚗co × 𝙳𝚒𝚛𝚎𝚌𝚝𝚘𝚛𝚃𝚊𝚕𝚎𝚗𝚝𝙱𝚛𝚊𝚗𝚍 × 𝙴𝚡𝚎𝚌𝚞𝚝𝚒𝚟𝚎𝚜   Rick Theberge (Florence)Arturo Arroyo   (Habit...
10/27/2025

𝙵𝙴𝚁𝚁𝙰𝙶𝙰𝙼𝙾 - “𝚃𝙷𝙴 𝙰𝙵𝙵𝙰𝙸𝚁”

𝙿𝚛𝚘𝚍𝚞𝚌𝚝𝚒𝚘𝚗co × 
𝙳𝚒𝚛𝚎𝚌𝚝𝚘𝚛

𝚃𝚊𝚕𝚎𝚗𝚝

𝙱𝚛𝚊𝚗𝚍
 × 
𝙴𝚡𝚎𝚌𝚞𝚝𝚒𝚟𝚎𝚜
   Rick Theberge (Florence)
Arturo Arroyo   (Habitant)
𝙿𝚛𝚘𝚍𝚞𝚌𝚎𝚛𝚜becerril   
 – LP
 – 1st AD
 – PC
 – UM
 – APOC
 – Chaperonecantillo – DOP
 – 1st AC
José Antonio Huerta Álvarez – Cam Rep
Filiberto Diego Francisco – Dolly / Slider
Luis Torres – Gaffer
Héctor Ángel Rodríguez Otañez – Key Grip
 – Stills
 – Makeup
Natalia Narrañaga – Hair
Juan José Lugo – Wardrobe
 – Art Dir.
Adriana Peña – Art Coord.vtr – VTR
Alan Franco Meléndez – VTR Op.
Juan Carlos Ortega Ramírez – VTR Asst.
 – DIT
Alfredo Villalobos – DIT
𝙿𝚘𝚜𝚝
 – Edit House
 – Editor
 – Founder / EP
 – Colorist
 – Color House
Miraida Gutierrez-Colón – Producer
Natasha Sattler – HoP
Eliana Carranza-Pitcher – MD / EP
James Drew – Founder / EP
 – Sound Design & Mix
Ernesto Rodríguez – Sound Supplier
Juan Terán – Sound Assist
 – VFX / Finishing
𝚂𝚑𝚘𝚝 𝚊𝚝 𝙳𝚘𝚠𝚗𝚝𝚘𝚠𝚗 𝙼𝚎𝚡𝚒𝚌𝚘 𝙷𝚘𝚝𝚎𝚕 · 𝙲𝙳𝙼𝚇
𝙲𝚘𝚞𝚛𝚝𝚎𝚜𝚢 𝚘𝚏  × 

ft. ‘Step Into Ant’s World’Director: DoP: Production Co: .coAgency: Founder, EP: 
Executive Producer: 
Head of Product...
10/15/2025

ft.
‘Step Into Ant’s World’

Director:
DoP:

Production Co: .co
Agency:
Founder, EP: 
Executive Producer: 
Head of Production: Rick Theberge
In-House Producer: 
Producer:

Production Supervisor: Donald Cager
Asst Prod Supervisor: Colleen Freidl
Commercial Coord: Chris Holzschuh
1st AD: Jeff Erwin
Steadicam Operator: 
1st AC: 
2nd AC: 
DIT: Nathan Armstrong
Gaffer: Michael Handley
Lighting Programmer: Max McDougall
Key Grip: Joe Gallup
Production Designer: 
Art Director: Michelle Gilstead
Leadman: Rob Walstead
Location Manager: Charlotte Ariss
Office PA: Zoe Velander
PA Prod Truck: Matt Kendall
PA Set: Tommy Self

ft. ‘Step Into Ant’s World’Director: DoP: Production Co: .coAgency: Founder, EP: 
Executive Producer: 
Head of Produ...
10/15/2025

ft. ‘Step Into Ant’s World’

Director:
DoP:

Production Co: .co
Agency:
Founder, EP: 
Executive Producer: 
Head of Production: Rick Theberge
In-House Producer: 
Producer:

Production Supervisor: Donald Cager
Asst Prod Supervisor: Colleen Freidl
Commercial Coord: Chris Holzschuh
1st AD: Jeff Erwin
Steadicam Operator: 
1st AC: 
2nd AC: 
DIT: Nathan Armstrong
Gaffer: Michael Handley
Lighting Programmer: Max McDougall
Key Grip: Joe Gallup
Production Designer: 
Art Director: Michelle Gilstead
Leadman: Rob Walstead
Location Manager: Charlotte Ariss
Office PA: Zoe Velander
PA Prod Truck: Matt Kendall
PA Set: Tommy Self

Lemonsoda ‘Find Your Sun’Director: DoP: Production Company: 
Executive Producer: 
Producer: 
Production Manager: 
Advert...
10/08/2025

Lemonsoda ‘Find Your Sun’

Director:
DoP:

Production Company: 
Executive Producer: 
Producer: 
Production Manager: 
Advertising Agency: 
Associate Creative Director: Laura Venuti
Art Supervisor: Camillo Addis
Senior Creative: Giorgio Schirripa
Senior Art Director: Pierpaolo Bivio
Senior Account Manager: Camilla Beghi
Account Manager: Dagoberto Belloni
Content Manager: Andrea Lavagnini
Content Creator: Beatrice Tortoriello
Lead: .uliva.original
Butler: .giacomelli.savoia
Focus Puller: 
2AC: 
Gaffer: 
Electrician: Marco Palli
Key Grip: .diliberto
Grip: .comite.7
EQ Rental: 
Film Lab:
Set Designer: 
Stylist: 
HMUA: .mua
Editor: 
Color Correction: .pallucca
Online & Conform: .studios
Sound Design & Mix: 
Smider Agency:
Special Thanks: Massimo, Benedetta, Camilla e Caterina Mosterts

 +  ‘CM-G1’ Director: .schmidt Production Company: .co Executive Producer, Founder: Head of Production: Rick Theberg...
08/21/2025

 +  ‘CM-G1’

Director: .schmidt
Production Company: .co

Executive Producer, Founder:
Head of Production: Rick Theberge
Producer:
Producer:
Art Director:

Talent:
Talent:
Talent:
Talent: Noah Rajc
Talent:
Talent:

Artworks:
Artworks:
Willett Studio Support:

Director of Photography:
1st AC:
Photographer:
Gaffer:
Grip: Daniel Solano

Graphic Designer: .kad
Graphic Designer:
Graphic Designer:
Graphic Designer: .alx

Edit House:
Editor + Sound Designer:
Trim Executive Producer:

Color House:
Colorist:
EP/MD:
Founder: James Drew
Color Producer: .ben

Composer:

Mix House: .tv
Mixer:
Lime Executive Producer: Susie Boyajan

x Director: DoP: Agency: Founder, EP: 
Executive Producer: Head of Production: Rick Theberge
In-House Producer: 
Produ...
07/29/2025

x

Director:
DoP:
Agency:

Founder, EP: 
Executive Producer:
Head of Production: Rick Theberge
In-House Producer: 
Producer: 
Production Supervisor: Donald Cager
Asst Production Supervisor: Jennilynn Ulanday
Travel Coordinator: Colleen Freidl
Commercial Coordinator: Chris Debo
Steadicam Operator: 
1st AC: 
2nd AC: Caitlyn Dorrer
DIT: Damon Meledones
Gaffer: 
Best Electric: Scott Miller
Electric: Mike Cruse
Electric: Nicholas Putnam
Electric: Chris Henry
Key Grip: 
Best Grip: Paul Agostinelli
Grip: David Persaud
Grip: Eddie Sarkisov
Grip: Yoel Collado
Grip: Joe Kurtz
Production Designer:
Art Coordinator: 
Set Dresser/Driver: Josh Van Horne
Set Dresser: Evan Divine
Art Assistant: Miles Engel Hawbecker
Art Assistant: Nolan Cassel
Choreographer: 
Hair - Trinity: Nigeria House
Makeup - Trinity: Alisa Hoper
Hair/Makeup: Jasmen Davis
Hair/Makeup Asst: Aja McDaniels
Manicurist: Chelsea Allen
Wardrobe Stylist: Nadya Laska
Wardrobe Asst: Bayli Jones
Tailor: Justin Sosebee
Sound: Sebi Polat
VTR: David Linthicum
Script Supervisor: Rachel Atkinson
Talent Verde: Mike Kelly
Medic: Landon Harris
Craft Service: Wendy Snow Walker
Office PA: Jenny Garcia
PA - Prod Truck: Xavier Barker
PA - Camera Truck: Tianna Myles
PA - Set: Elcid Demonteverde
PA - Set: Travis Persick
PA - Set: Fabiana Quintela
PA - Set: Deja Taylor
Executive Producer: Sana Bawania
Management Supervisor: Britney Pesch
Associate Creative Director: Patrick de Young
Visual Merchandising Manager (adidas):
Chief Creative Officer: JD Jurentkuff
Global Business Lead: Erik Wade
Sr. WHS Marketing Manager (adidas): Liza Rau
Sr. Director, Sports Marketing (adidas): Zola Short
Project Manager, WHS Mktg (adidas): Jennifer Carman Parker
Sr. Director, Category Marketing: Nicole Metts
Director of Creative: Katie Smerick
Director of Creative: Frank Igrec

x Director: DoP: Agency: 180 Global Founder, EP: 
Executive Producer: Head of Production: Rick Theberge
In-House Produc...
07/29/2025

x

Director:
DoP:
Agency: 180 Global 

Founder, EP: 
Executive Producer:
Head of Production: Rick Theberge
In-House Producer: 
Producer: 
Production Supervisor: Donald Cager
Asst Production Supervisor: Jennilynn Ulanday
Travel Coordinator: Colleen Freidl
Commercial Coordinator: Chris Debo
Steadicam Operator: 
1st AC: 
2nd AC: Caitlyn Dorrer
DIT: Damon Meledones
Gaffer: 
Best Electric: Scott Miller
Electric: Mike Cruse
Electric: Nicholas Putnam
Electric: Chris Henry
Key Grip: 
Best Grip: Paul Agostinelli
Grip: David Persaud
Grip: Eddie Sarkisov
Grip: Yoel Collado
Grip: Joe Kurtz
Production Designer:
Art Coordinator: 
Set Dresser/Driver: Josh Van Horne
Set Dresser: Evan Divine
Art Assistant: Miles Engel Hawbecker
Art Assistant: Nolan Cassel
Choreographer: 
Hair - Trinity: Nigeria House
Makeup - Trinity: Alisa Hoper
Hair/Makeup: Jasmen Davis
Hair/Makeup Asst: Aja McDaniels
Manicurist: Chelsea Allen
Wardrobe Stylist: Nadya Laska
Wardrobe Asst: Bayli Jones
Tailor: Justin Sosebee
Sound: Sebi Polat
VTR: David Linthicum
Script Supervisor: Rachel Atkinson
Talent Verde: Mike Kelly
Medic: Landon Harris
Craft Service: Wendy Snow Walker
Office PA: Jenny Garcia
PA - Prod Truck: Xavier Barker
PA - Camera Truck: Tianna Myles
PA - Set: Elcid Demonteverde
PA - Set: Travis Persick
PA - Set: Fabiana Quintela
PA - Set: Deja Taylor
Executive Producer: Sana Bawania
Management Supervisor: Britney Pesch
Associate Creative Director: Patrick de Young
Visual Merchandising Manager (adidas):
Chief Creative Officer: JD Jurentkuff
Global Business Lead: Erik Wade
Sr. WHS Marketing Manager (adidas): Liza Rau
Sr. Director, Sports Marketing (adidas): Zola Short
Project Manager, WHS Mktg (adidas): Jennifer Carman Parker
Sr. Director, Category Marketing: Nicole Metts
Director of Creative: Katie Smerick
Director of Creative: Frank Igrec

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811 W 7th Street
Los Angeles, CA
90017

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