VTProDesign

VTProDesign VT Pro Design is a full service creative design firm with a focus on the latest technology and techniques.

Science met sport for this one.Partnering with  for Super Bowl LIX and in narrative collaboration with  , our team desig...
02/13/2025

Science met sport for this one.

Partnering with for Super Bowl LIX and in narrative collaboration with , our team designed and executed the G Lab, a space where guests could engage with Gatorade’s legacy in sports science and performance through five distinct zones:

The Classroom - Where Professor G (played by George Kittle) shared Gatorade’s history as a precursor for the high-energy experience.

The Gym - Where athletes were tested by GSSI experts and learned first-hand how Gatorade uses sports science to revolutionize hydration and optimize recovery.

The Field - Where athletes, influencers, and partners could challenge their skills on the gridiron, wearing dehydration goggles to emphasize the importance of hydration on the field.

The Retail Space - Featuring exclusive swag and insights on the future of the Gatorade brand.

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