90K Records

90K Records 90K Records
Independent hip-hop label
Altadena-made. Built different. Home of Tha Prince Th$, Panama Fargo & more. New music out now 🎧

07/13/2026

We’ve been quiet for a reason

Every record has a purpose.
Every session is intentional.

This album isn’t chasing trends…
It’s creating its own lane.

Legends don’t tell you who they are. They show you.

& The legacy continues.

Coming Soon. ⚜️🏴‍☠️

Every legacy has an origin story.Before the artists. Before the releases. Before the stages. Before the brand…There was ...
06/26/2026

Every legacy has an origin story.

Before the artists. Before the releases. Before the stages. Before the brand…

There was just a vision.

Long nights in a small studio. Learning. Failing. Growing. Sacrificing. Building something nobody else could see yet.

90K Records wasn’t handed to me. It was built from the ground up, one session, one connection, and one lesson at a time.

Looking back reminds me that every empire starts with a single step.

Thank you to everyone who’s believed in the vision. This is only Chapter One.

Built From The Ground Up. Built To Last. ⚜️

Three Cities. One Movement.Built from Altadena.Connected through Long Beach & Fontana.Representing independent music, cu...
06/03/2026

Three Cities. One Movement.

Built from Altadena.
Connected through Long Beach & Fontana.

Representing independent music, culture, and the West Coast.

⚜️ 90K Collection Vol. 1
West Coast Certified.

To celebrate the launch, the FIRST 5 people to DM their shirt size will receive a FREE 90K Collection tee. 🏁

No catch. Just appreciation for the supporters helping build this movement from the ground up.

📍Altadena
📍Long Beach
📍Fontana

06/01/2026

Not everybody gets counted in.
Some build their own table.
Introducing Tha Prince TH$ .
Long Beach bred.
90K Records.
Next chapter loading...
🌹 Three Cities • One Movement

Soundtrack: Don’t Change -Tha Prince Th$ feat

05/30/2026

Every empire starts with a seed🌱

90K Records was built from the ground up. Fueled by ambition, creativity, and belief in independent artists. Before the vision became a label, there was the music. Before the movement, there was the foundation.

The music featured in this intro is ”Ride With Me” by Anthony James , originally released on our 2020 project “Cultivation 20”.

The story is just beginning🏎️💨

👉🏼The artists are here.
👉🏼The map is coming.

Welcome to 90K Records🏴‍☠️
(West Coast Division)

Built From The West🌴🌹

01/21/2026

Built different from day one.
Altadena made, no shortcuts taken.
Farnsworth Baby out now on all platforms. 🏁

Nxrthsïde Rön
90K Records

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Los Angeles, CA

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