Fabric Media

11/23/2021

Trailer for a TV series in the making

11/23/2021

Been a few years since we posted anything-- so why not drop the first time Fabric published circa 1997 as a magazine threading together the beauty and creativity of a community...

05/15/2018

PayTv Show - Using ACR Data to Better Monetize OTT: Separating Truth from Fiction with iSpot.tv, Inscape Data, Inc. and TVREV

03/19/2018

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03/09/2018

2018 Top Oscar Award Ceremony Videos 🏆

2018 Top Oscar Award Ceremony Videos 🏆

08/02/2017

5 questions to ask yourself before investing in influencer marketing

.WHOSAY's CMO paul kontonis shares 5 ways for brands to find their perfect influencer match Campaign http://buff.ly/2u0HCuF

WHOSAY CMO Paul Kontonis shares his insights into the world of influencers and how to find the perfect match for your brand.

08/01/2017

College football beer spending doubled in ’16

Beer brands spent $35.8M on college football TV ads last year, reflecting a growth rate over 100% SBJ/SBD iSpot.tv

.beerSmall{ display: none; } screen and (max-width: 480px){ .beerBig{ display: none !important; } .beerSmall{ display: block; } } Beer spending on college football broadcasts remains a…

08/01/2017

Baltimore filmmaker wins NAACP competition

.ShortsTV & NAACP announce the winner of the "Champions for Justice" film competition Chris Kaltenbach The Baltimore Sun

Baltimore filmmaker Mecca Amoni Michele Lewis was a winner in the "Champions for Justice" film competition at the 2017 NAACP national convention

07/31/2017

Does Premium Equal Sticky In Online Video’s New Math?

.DanceOn's CEO Amanda Taylor tells Tubefilter's David Bloom that audiences are demanding more premium content

Buzzword Bingo’s Word of the Week is “Premium.” It was on the lips of seemingly every smart media executive I’ve talked with lately. But what does it mean?

07/25/2017

RESPECT. Interview: Tracy Mitchell Sits Down With Co-Founder of The Sound Gallery H Eighty Eight | RESPECT.

H eighty eight has talked about entrepreneurship and his show on Dash Radio in an interview with RESPECT Magazine.

RESPECT. Magazine’s Tracy Mitchell had the pleasure of sitting down with rising music industry entrepreneur H Eighty Eight during his

07/24/2017

‘Love & Hip Hop: Atlanta’: The Viewer Emotions Behind the VH1 Hit - TV[R]EV

According to Canvs, Love & Hip Hop: Atlanta gained a grand total of 473,290 Emotional Reactions this seasons, with 13.8% expressing love and 13.1% expressing humor. (via TVREV)

Plus: Full-season data on the advertisers backing the show

07/24/2017

Going Pro Without Going Broke: 7 Suggestions for Creating High-Quality Live Video - Mobile Marketing Watch

Learn how to produce a great video that engages an audience with Brandlive's tips, tricks and techniques. (via Mobile Marketing Watch)

The following is a guest contributed post by Fritz Brumder of Brandlive. Today’s video-centric web puts a premium on experience. When brands record live, consumer-facing events or pre-recorded training videos, there are major demands in terms of keeping audience attention. How do you earn the audien...

07/20/2017

Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web - TV[R]EV

PadSquad's new product, Vvital, will help agencies and brands create and distribute eye-catching user experiences via interactive vertical video ads. (via TVREV)

On Wednesday, mobile rich media creative firm PadSquad announced its new vertical video offering, Vvital, for advertisers.

07/19/2017

On Thursday Nights, Not a Pretty Picture for TV Networks

According to iSpot.tv, FOX, NBC, CBS and ESPN raked in a combined $672.3 million in movie studio ad spending, of which one quarter ($167.7 million) was funneled into in-game NFL inventory. (via Advertising Age)

On Thursday nights, it's not a pretty picture for TV networks.

07/19/2017

TV Advertisers Spending More to Promote Websites | Broadcasting & Cable

According to iSpot.tv, TV advertisers spend on ads driving viewers to their URLs has jumped to a $2.87 billion high since 2014. (via Broadcasting & Cable Magazine)

The amount of money TV advertisers spend on ads designed for consumers to visit the sponsor's website has jumped since 2014 to a high of $2.87 billion, according to a report from iSpot.TV.

07/18/2017

The Brands That Will Win From Colbert’s Russia Week - TV[R]EV

Viewers are hot and heavy in their honeymoon period with Mr. Colbert from The Late Show with Stephen Colbert — according to Canvs, 10% of emotional reactions are specifically about the handsome host. (via TVREV)

It looks like the Kremlin is creating some cash money for American businesses. In search of truthiness (cough, an Emmy), Colbert headed to the big R a couple of weeks

07/17/2017

Watch the Newest Ads on TV From York Peppermint Pattie, Lexus, Esurance and More

According to iSpot.tv, GEICO's 'Running of the Bulldogs' is the most engaging ad at the moment, with 4.6mm views online in the last 7 days. (via Advertising Age)

Plus: the five ads with the highest digital engagement over the past week.

07/14/2017

Big Emotions, Viewer Engagement for ‘Big Brother’: How the CBS Hit Delivers for Brands | Broadcasting & Cable

According to Canvs, Big Brother has had 163,024 Emotional Reactions (ERs) to episodes this summer. 19.7% of ERs express love for the show. (via Broadcasting & Cable Magazine)

If there’s one genre of television that consistently gets people talking, it’s reality TV. And although we frequently see plenty of conversation around buzzy cable shows like VH1’s Love and Hip Hop: Atlanta or Bravo’s The Real Housewives franchise, Big Four broadcaster CBS continues to have one of T...

07/13/2017

Why Aaron Judge and Samoa Joe Are TV's Social Media MVPs

Canvs estimates there were 137,916 Emotional Reactions during ESPN's 2017 Home Run Derby. A third of these fans took to social media to congratulate and show love to the winner, Aaron Judge of the New York Yankees. (via The Wrap)

Yankees outfielder Aaron Judge, a pro wrestler and a drug kingpin's son had viewers talking passionately on social media over the past week

07/12/2017

O.C. dancer impresses judges on “So You Think You Can Dance”

Dancing star from DanceOn's Youtube series, Lex Ishimoto, has left FOX's So You Think You Can Dance judges speechless in recent audition. (via Orange County Register)

Orange County residents may have seen a familiar face on Monday night’s episode of Fox’s “So You Think You Can Dance.” Lex Ishimoto, 19, of Irvine was the last dancer featured on the broadcast that…

07/11/2017

IRIS.TV plans to augment its existing publisher roster

Video personalization pioneer, IRIS TV, has announced its global expansion to more than 20 countries. (via MarTech Series)

IRIS.TV enables publishers and marketers to maximize video ROI by increasing video consumption, user engagement, and retention.

07/10/2017

ABC’s ‘The Bachelorette’ Comes Up Roses on Social Media | Broadcasting & Cable

According to Canvs, ABC's The Bachelorette has had 103,491 Emotional Reactions so far, with 23% of viewers expressing love for the show and its cast members on social media. (via Broadcasting & Cable Magazine)

07/07/2017

7 Virtual Reality Startups Targeting Social Media VR - Nanalyze

Nanalyze touches on how Vertebrae, Inc. can help other VR startups make money from selling ads in virtual spaces.

Social media makes you work for free generating content which is then sold, but virtual reality for social looks promising. 7 VR social media startups.

07/06/2017

Katy Perry Announces Dance Contest for 'Swish Swish' Music Video

Want to be the newest star in Katy Perry's 'Swish Swish' music video? Check out her with DanceOn. (via Billboard)

Katy Perry is on the hunt for fresh talent to feature in her "Swish Swish" music video and has announced a new contest to find it.

06/29/2017

Ancestry.com Highlights the Diversity of Descendants of Declaration Signers

According to iSpot.tv, Ancestry's digital spending on TV is up more than 40% from last year, moving away from Facebook display or affiliate "bottom of the funnel" advertising. (via Advertising Age)

Ancestry's first work from Droga5 shows diverse descendants of white men who signed Declaration of Independence. But it's not meant as a political statement.

06/28/2017

Take That Facebook: IRIS.TV’s AI Helps Publishers Personalize Their Site Experience - TV[R]EV

IRIS TV's AI is helping publishers personalize their site experience and increase traffic that isn't driven by clicks from social media sites like Facebook. (via TVREV)

A look at how IRIS.TV is using AI-curated video experiences to help publishers win back audiences from social media sites like Facebook.

06/27/2017

Study: Facebook Live, YouTube Live are neck and neck

Brandlive suggests brands simultaneously live stream on Facebook and YouTube, reaching all audiences, wherever they tend to hang out. (via Marketing Dive)

According to Magid Advisors data, Facebook Live has a 45% market share with YouTube Live close behind at 44%. Instagram is a distant third at 28%.

06/26/2017

33 Startups Debut Their Latest VR/AR Tech as Part of Vive X Demo Days

As part of HTC's Vive X Demo Days, Vertebrae, Inc. worked to accelerate the global virtual and augmented reality ecosystem. (via VRFocus)

Submissions for the next batch of candidates are now open.

06/21/2017

Adidas Is Ratcheting Up Live Video for International Yoga Day and the Summer Solstice

In honor of International Yoga Day and Summer Solstice, Adweek reports that Brandlive is powering Adidas's longest livestream ever.

Gear marketer underscores how brands keep testing the space.

06/20/2017

A number of big-name advertisers were conspicuously absent from Megyn Kelly's NBC show

While the first Sunday Night with Megyn Kelly episode had 39 national advertisers, iSpot.tv tells Business Insider that the controversial episode with Alex Jones had only 29 advertisers.

A number of big name advertisers were conspicuously absent from the ad roster of Megyn Kelly's NBC show's episode with right-wing provocateur and...

06/20/2017

This Stunning Video Aims To Raise LGBTQ Awareness Through Dance

DanceOn celebrates the LGBTQ community, releasing this beautiful dance video for Pride month with Paul Smith. (via HuffPost)

The Hollywood streets haven't looked this romantic since "La La Land."

06/15/2017

LeBron James, Ben Platt and Jessica Dime Are TV's Social Media MVPs of the Week

During the Golden State Warriors vs. Cleveland Cavaliers game, Canvs found that LeBron James snagged 18.5% of all Emotional Reactions while the official MVP, Kevin Durant, had only 10.8% of Emotional Reactions. (via The Wrap)

A defeated Cavalier, a Tony award-winning actor and a newly engaged rapper had viewers talking passionately on social media over the past week.

06/14/2017

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

iSpot.tv found that as of mid-afternoon Tuesday, TripAdvisor was running three spots and they had aired 36 times on national TV. (via Skift)

Forget Priceline's William Shatner, Hotels.com's Captain Obvious, the Trivago Guy, and Travelocity's Roaming Gnome. TripAdvisor returned to TV advertising