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Fabric Media

Fabric Media Content + Strategy. Fabric Media is a consortium of creative individuals rallied around innovative companies at the intersection of technology and media.

Operating as usual

11/23/2021

Trailer for a TV series in the making

Been a few years since we posted anything-- so why not drop the first time Fabric published circa 1997 as a magazine thr...
11/23/2021

Been a few years since we posted anything-- so why not drop the first time Fabric published circa 1997 as a magazine threading together the beauty and creativity of a community...

05/15/2018

PayTv Show - Using ACR Data to Better Monetize OTT: Separating Truth from Fiction with iSpot.tv, Inscape Data, Inc. and TVREV

#PAYTVSHOW #ACR

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03/19/2018
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Beer brands spent $35.8M on college football TV ads last year, reflecting a growth rate over 100% SBJ/SBD iSpot.tv
08/01/2017
College football beer spending doubled in ’16

Beer brands spent $35.8M on college football TV ads last year, reflecting a growth rate over 100% SBJ/SBD iSpot.tv

.beerSmall{ display: none; } @media screen and (max-width: 480px){ .beerBig{ display: none !important; } .beerSmall{ display: block; } } Beer spending on college football broadcasts remains a…

.ShortsTV & NAACP announce the winner of the "Champions for Justice" film competition Chris Kaltenbach The Baltimore Sun
08/01/2017
Baltimore filmmaker wins NAACP competition

.ShortsTV & NAACP announce the winner of the "Champions for Justice" film competition Chris Kaltenbach The Baltimore Sun

Baltimore filmmaker Mecca Amoni Michele Lewis was a winner in the "Champions for Justice" film competition at the 2017 NAACP national convention

.DanceOn's CEO Amanda Taylor tells Tubefilter's David Bloom that audiences are demanding more premium content
07/31/2017
Does Premium Equal Sticky In Online Video’s New Math?

.DanceOn's CEO Amanda Taylor tells Tubefilter's David Bloom that audiences are demanding more premium content

Buzzword Bingo’s Word of the Week is “Premium.” It was on the lips of seemingly every smart media executive I’ve talked with lately. But what does it mean?

Learn how to produce a great video that engages an audience with Brandlive's tips, tricks and techniques. (via Mobile Ma...
07/24/2017
Going Pro Without Going Broke: 7 Suggestions for Creating High-Quality Live Video - Mobile Marketing Watch

Learn how to produce a great video that engages an audience with Brandlive's tips, tricks and techniques. (via Mobile Marketing Watch)

The following is a guest contributed post by Fritz Brumder of Brandlive. Today’s video-centric web puts a premium on experience. When brands record live, consumer-facing events or pre-recorded training videos, there are major demands in terms of keeping audience attention. How do you earn the audien...

According to iSpot.tv, FOX, NBC, CBS and ESPN raked in a combined $672.3 million in movie studio ad spending, of which o...
07/19/2017
On Thursday Nights, Not a Pretty Picture for TV Networks

According to iSpot.tv, FOX, NBC, CBS and ESPN raked in a combined $672.3 million in movie studio ad spending, of which one quarter ($167.7 million) was funneled into in-game NFL inventory. (via Advertising Age)

On Thursday nights, it's not a pretty picture for TV networks.

07/19/2017
TV Advertisers Spending More to Promote Websites | Broadcasting & Cable

According to iSpot.tv, TV advertisers spend on ads driving viewers to their URLs has jumped to a $2.87 billion high since 2014. (via Broadcasting & Cable Magazine)

The amount of money TV advertisers spend on ads designed for consumers to visit the sponsor's website has jumped since 2014 to a high of $2.87 billion, according to a report from iSpot.TV.

Viewers are hot and heavy in their honeymoon period with Mr. Colbert from The Late Show with Stephen Colbert — according...
07/18/2017
The Brands That Will Win From Colbert’s Russia Week - TV[R]EV

Viewers are hot and heavy in their honeymoon period with Mr. Colbert from The Late Show with Stephen Colbert — according to Canvs, 10% of emotional reactions are specifically about the handsome host. (via TVREV)

It looks like the Kremlin is creating some cash money for American businesses. In search of truthiness (cough, an Emmy), Colbert headed to the big R a couple of weeks

According to Canvs, Big Brother has had 163,024 Emotional Reactions (ERs) to episodes this summer. 19.7% of ERs express ...
07/14/2017
Big Emotions, Viewer Engagement for ‘Big Brother’: How the CBS Hit Delivers for Brands | Broadcasting & Cable

According to Canvs, Big Brother has had 163,024 Emotional Reactions (ERs) to episodes this summer. 19.7% of ERs express love for the show. (via Broadcasting & Cable Magazine)

If there’s one genre of television that consistently gets people talking, it’s reality TV. And although we frequently see plenty of conversation around buzzy cable shows like VH1’s Love and Hip Hop: Atlanta or Bravo’s The Real Housewives franchise, Big Four broadcaster CBS continues to have one of T...

Canvs estimates there were 137,916 Emotional Reactions during ESPN's 2017 Home Run Derby. A third of these fans took to ...
07/13/2017
Why Aaron Judge and Samoa Joe Are TV's Social Media MVPs

Canvs estimates there were 137,916 Emotional Reactions during ESPN's 2017 Home Run Derby. A third of these fans took to social media to congratulate and show love to the winner, Aaron Judge of the New York Yankees. (via The Wrap)

Yankees outfielder Aaron Judge, a pro wrestler and a drug kingpin's son had viewers talking passionately on social media over the past week

Dancing star from DanceOn's Youtube series, Lex Ishimoto, has left FOX's So You Think You Can Dance judges speechless in...
07/12/2017
O.C. dancer impresses judges on “So You Think You Can Dance”

Dancing star from DanceOn's Youtube series, Lex Ishimoto, has left FOX's So You Think You Can Dance judges speechless in recent audition. (via Orange County Register)

Orange County residents may have seen a familiar face on Monday night’s episode of Fox’s “So You Think You Can Dance.” Lex Ishimoto, 19, of Irvine was the last dancer featured on the broadcast that…

Video personalization pioneer, IRIS TV, has announced its global expansion to more than 20 countries. (via MarTech Serie...
07/11/2017
IRIS.TV plans to augment its existing publisher roster

Video personalization pioneer, IRIS TV, has announced its global expansion to more than 20 countries. (via MarTech Series)

IRIS.TV enables publishers and marketers to maximize video ROI by increasing video consumption, user engagement, and retention.

Nanalyze touches on how Vertebrae, Inc. can help other VR startups make money from selling ads in virtual spaces.
07/07/2017
7 Virtual Reality Startups Targeting Social Media VR - Nanalyze

Nanalyze touches on how Vertebrae, Inc. can help other VR startups make money from selling ads in virtual spaces.

Social media makes you work for free generating content which is then sold, but virtual reality for social looks promising. 7 VR social media startups.

Want to be the newest star in Katy Perry's 'Swish Swish' music video? Check out her #swishswishchallenge with DanceOn. (...
07/06/2017
Katy Perry Announces Dance Contest for 'Swish Swish' Music Video

Want to be the newest star in Katy Perry's 'Swish Swish' music video? Check out her #swishswishchallenge with DanceOn. (via Billboard)

Katy Perry is on the hunt for fresh talent to feature in her "Swish Swish" music video and has announced a new contest to find it.

According to iSpot.tv, Ancestry's digital spending on TV is up more than 40% from last year, moving away from Facebook d...
06/29/2017
Ancestry.com Highlights the Diversity of Descendants of Declaration Signers

According to iSpot.tv, Ancestry's digital spending on TV is up more than 40% from last year, moving away from Facebook display or affiliate "bottom of the funnel" advertising. (via Advertising Age)

Ancestry's first work from Droga5 shows diverse descendants of white men who signed Declaration of Independence. But it's not meant as a political statement.

Brandlive suggests brands simultaneously live stream on Facebook and YouTube, reaching all audiences, wherever they tend...
06/27/2017
Study: Facebook Live, YouTube Live are neck and neck

Brandlive suggests brands simultaneously live stream on Facebook and YouTube, reaching all audiences, wherever they tend to hang out. (via Marketing Dive)

According to Magid Advisors data, Facebook Live has a 45% market share with YouTube Live close behind at 44%. Instagram is a distant third at 28%.

While the first Sunday Night with Megyn Kelly episode had 39 national advertisers, iSpot.tv tells Business Insider that ...
06/20/2017
A number of big-name advertisers were conspicuously absent from Megyn Kelly's NBC show

While the first Sunday Night with Megyn Kelly episode had 39 national advertisers, iSpot.tv tells Business Insider that the controversial episode with Alex Jones had only 29 advertisers.

A number of big name advertisers were conspicuously absent from the ad roster of Megyn Kelly's NBC show's episode with right-wing provocateur and...

During the Golden State Warriors vs. Cleveland Cavaliers game, Canvs found that LeBron James snagged 18.5% of all Emotio...
06/15/2017
LeBron James, Ben Platt and Jessica Dime Are TV's Social Media MVPs of the Week

During the Golden State Warriors vs. Cleveland Cavaliers game, Canvs found that LeBron James snagged 18.5% of all Emotional Reactions while the official MVP, Kevin Durant, had only 10.8% of Emotional Reactions. (via The Wrap)

A defeated Cavalier, a Tony award-winning actor and a newly engaged rapper had viewers talking passionately on social media over the past week.

iSpot.tv found that as of mid-afternoon Tuesday, TripAdvisor was running three spots and they had aired 36 times on nati...
06/14/2017
TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

iSpot.tv found that as of mid-afternoon Tuesday, TripAdvisor was running three spots and they had aired 36 times on national TV. (via Skift)

Forget Priceline's William Shatner, Hotels.com's Captain Obvious, the Trivago Guy, and Travelocity's Roaming Gnome. TripAdvisor returned to TV advertising

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Notre Dame / Our Lady Exhibition in Fabric Media agenda 😉 One week left before the end of the exhibition, don't forget about it !
Urban development, working pro-bono, and the history of our studio - we covered a lot. Honored to have our Creative Director Tripp Clemens interviewed by Zach Servideo from Fabric Media in the latest episode of Boston Speaks Up! Can’t wait to see the future of this podcast! https://soundcloud.com/bostonspeaksup/bsu-ep-3-tripp-clemens-of-windy-films?fbclid=IwAR2fcLck_4-hmBwcAEilyzhhd_9vjrX2zeFm_RDJiBZqAc691Qn0RFMO3Zk
Our little award-winning film groms strike again! Executive Film Director PaulJames Perreault traveled to Fabric Media in LA last night to present 'The Last Straw' - a film about ocean plastic pollution made by 12 incredible local kids from Pine Forest School . This was the HollyShorts Monthly Screening Series in conjunction with ShortsTV US This is immense! Thank you to Fabric Media for this opportunity! These kids are soooo stoked. If you want to help more, help us send them shark tagging as part of their Youth Making Ripples Film Festival win and drop in some dollars for this life-changing experience! https://www.gofundme.com/shark-tagging-adventure #PlanetorPlastic #YouthChangeMakers #SupportBIGDreams Babbitt's Backcountry Around The Mountain Pediatric Dentistry Azulita Project
Jefferson Graham playing guitar at Fabric Media