The Prophecy Brand

10/01/2025

Working on this campaign with Cartier felt like time slowed down and sped up all at once. Each piece told a story older than me, yet it felt like I had lived it before. I was drawn to the craftsmanship—the way it echoed with memory, lineage, and light. There is something magnetic about Jean Schlumberger’s vision and Tiffany’s legacy—how they both collapse the space between art and ornament, fantasy and form. What I love most about this project was the quiet way it elevated stillness. It reminded me that luxury doesn’t scream; it whispers with legacy, it glows in restraint. I’m honored to have played a role in something that will outlive us all.

09/30/2025

In the midst of all the destruction I found myself surrounded by — no job, no clients, and a chorus of broken promises from people who claimed they would help — I discovered something I hadn’t felt in a long time:

Stillness.

Not the kind that numbs you, but the kind that invites you to listen. To feel. To remember.

I didn’t question my worth. I questioned whether I still wanted to be here — in this industry, in this space that so often takes more than it gives. But even that fear, when held long enough in the quiet, began to soften. Beneath it, something began to whisper: Create.

So I picked up a pencil.

And from that stillness, I designed this dress.

Its shape came before its purpose. The fabric, before the meaning. The body of the garment billows like a seed pod, swollen with potential — lines etched like veins, like roots, like rivers that have learned to bend rather than break. The bodice opens into a crown of hand-sculpted florals. Each bloom sits like a prayer on my chest, proof that beauty is still possible in barren seasons.

I didn’t set out to design a statement piece. I set out to feel again. To move again. To reclaim my creativity — not for commerce, not for accolades, but as a language between me and the divine.

This dress is the artifact of that sacred conversation.
It is what remains when you burn everything down and choose to begin again.

Just as I have.

This is the beginning of my next chapter — as a designer, as a founder, as a human being who finally let himself feel lost… and found something far more powerful in the process.

A new journey is unfolding.
Stay tuned for Part III.

With resonance.
Joseph

09/30/2025

Swipe through Wang’s Spring 2026 Matriarch collection — a sharp, distilled return that fuses street energy with sculptural form. Set at 58 Bowery, the show revives both his NYC roots and personal legacy. 

This season leans into alpha femininity — tight molded jackets with underbust slashes, micro skirts countered by structural collars and ponchos, all in a restrained palette of black, white, and gray.  There’s a tension between strength and vulnerability, silhouette and surface, memory and myth.

Wang said Matriarch pays homage to his mother and celebrates feminine leadership.  His signature silhouette remains — tee-length hemlines, engineered tailoring — but this time there’s more intentionality. The streetwear DNA hasn’t softened, but it’s been sharpened. 

As someone rebuilding my own visual and spiritual identity, this collection resonates on a deeper level. Because when you return — not to repeat, but to reveal — you don’t just show clothes. You show a story of reverence, of heritage, of design as memory.

09/26/2025

Since writing it, I’ve learned a few things. Everyone craves authenticity. Everyone says they want the truth. But often, people want your truth only on their own terms.

The reality is this: people only know how to love to the extent that they love themselves, and their ability to understand you will always be limited by their ability to understand themselves. When your truth is ugly, heavy, or stripped of the sparkles people expect — that’s usually when they walk away.

But the real truth? It’s not about who stays or leaves. It’s about how you continue to show up for yourself, even when everything feels broken. That’s the win. That’s where resilience lives.

As I rebuild, I’m reminded of something essential: true creativity never waits on permission, and authenticity is never negotiable. Genuine people will always want to be part of something built from the heart — and that’s the foundation worth fighting for.

After a year of personal growth and reflection, Prophecy Brand is redefining Fashion, Entertainment, and Beauty PR and marketing for 2025—merging storytelling, innovation, and purpose to create lasting impact.

09/26/2025

alexander wang Spring 2026 collection, The Matriarch, was less a season than a confrontation. After five years of absence, Wang stood before us not with apology, not with nostalgia, but with an altar built from fabric, fur, leather, and shadow.
The tailoring was brutal in its precision. Jackets carved into micro-dresses. Collars swollen into fur that suffocated and seduced. Leather reworked into something between armor and fe**sh.

https://prophecybrand.com/for-you/2025/9/24/alexander-wang-spring-2026-the-matriarchs-reckoning

Written by Joseph Benjamin for Prophecy Brand, this review of Alexander Wang’s Spring 2026 collection unpacks The Matriarch as a runway of return, lineage, and reckoning, framed by Robert Rizzolo’s commentary on the brand’s future.

05/13/2025

I almost walked away from the industry entirely.

Too many betrayals. Too many rooms that asked me to shrink. Too many people who only saw my value when it was convenient for them.

But instead of quitting—I created Prophecy Brand.
Not to save face. But to tell the truth. To build something that felt like resonance.

This is the real story behind the brand.
Not a press release. Not a highlight reel. Just the truth.

With Resonance
Joseph

prophecybrand.com/for-you/2025/5/13/why-i-still-believe-in-brand-building-a-letter-from-joseph-benjamin

Joseph Benjamin, founder of Prophecy Brand, shares the raw truth behind his journey, revealing how betrayal and belief shaped a brand built on resonance.

05/12/2025

Discover how rising Gen Z and Millennial designers are redefining Paris Fashion Week 2024 with eco-conscious collections, inclusive silhouettes, and a bold approach to accessible luxury. Learn about the trends and innovations shaping the future of high-end fashion.

05/12/2025

Prophecy Brand is redefining the future of fashion and beauty by empowering emerging designers with strategic storytelling, immersive experiences, and authentic brand development.

05/12/2025

Experience Prophecy Brand’s Paris Fashion Week pop-up—an exclusive luxury brand activation spotlighting emerging designers. From high-impact fashion PR moments to immersive storytelling, this event redefines how new talent is discovered, celebrated, and launched on the global stage.

05/04/2025

The Met Gala said “Superfine,” but where’s the substance?

This year’s Met Gala theme attempts to spotlight Black dandyism—a historic expression of elegance, rebellion, and cultural sophistication. And yet, for those of us who live at the intersection of culture and luxury, something feels… missing.

Let’s be clear: honoring Black style isn’t a trend—it’s a responsibility. But honoring Black style without amplifying Black-owned brands? That’s performance, not progress.

At Prophecy Brand, we’ve long believed that luxury without emotional truth, without spiritual resonance, is simply costume. And while the world obsesses over fashion’s biggest night, we’re reminded how often minority-owned brands are excluded from these rooms unless their aesthetic is being borrowed.

Pop culture will always be a mirror. But for emerging designers—especially those from underrepresented backgrounds—that mirror often distorts. You can influence the culture and still be denied access to the stage.

So we ask: what would happen if luxury actually reflected the people who shape it? What if fashion didn’t just reference Black creativity, but resourced it?

The future we’re building centers authentic expression. Minority-owned. Spirit-led. Culturally resonant. Because the true “superfine” lies in telling stories that start from the soul and ascend into legacy.

We are not waiting for invitations.

We are designing the room.

With Resonance,
Prophecy

Send a message to learn more

04/24/2025

WELCOME TO A FASHION REVELATION. PROPHECY BRAND IS THRILLED TO ANNOUNCE OUR EXCLUSIVE SHOWROOM POP-UP DURING PARIS FASHION WEEK FEBRUARY 2026. JOIN US FOR AN EXTRAORDINARY BLEND OF ARTISTRY AND STYLE, WHERE THE WORLD'S LEADING FASHION DESIGNERS CONVERGE TO SHOWCASE THEIR VISIONS.

https://prophecybrand.com/parisfashionweek

Experience Prophecy Brand’s Paris Fashion Week pop-up—an exclusive luxury brand activation spotlighting emerging designers. From high-impact fashion PR moments to immersive storytelling, this event redefines how new talent is discovered, celebrated, and launched on the global stage.

03/26/2025

As the job market shifts and traditional career paths become less reliable, the urgency to create space for ourselves—and for the visionaries redefining culture—has never been more critical. That’s why Prophecy Brand isn’t just evolving, it’s transforming. With no employees and no clients, we are reigniting our imagination and building something far more powerful than a business model: a movement.

https://prophecybrand.com/for-you/2025/3/25/the-future-of-fashion-and-beauty

Prophecy Brand is redefining the future of fashion and beauty by empowering emerging designers with strategic storytelling, immersive experiences, and authentic brand development.