Social Tuto

Members can expect informative and inspiring Video Tutorials, Guides & other Tools.

Social Tuto offers an Online Learning Platform and Community with a focus on teaching strategies and best practices in Social Media, Online Business & Digital Marketing.

08/06/2025

Stop Wasting Your Ad Spend 💸 ⬇️
Before you launch any ads, make sure you have a solid foundation so you’re not setting yourself up for failure.

✨ Start Here 🚀 ✨

1️⃣ Quality Content & Copywriting
→ Benefit-driven copy that speaks to your customer’s needs.

2️⃣ Lead with Trust Signals
→ Showcase reviews, testimonials, UGC, & shipping info in as many places as possible, including product pages or checkout.

3️⃣ Email Capture & Automation
→ Set up a pop-up with a first-time offer
→ Build automated flows to capture leads & automate repeat purchase:
• Welcome flow
• Abandoned cart flow
• Browse abandonment
• Replenishment
• Win-back

4️⃣ Smooth Site Navigation & Product Pages
→ Make it simple to browse, shop, and get to checkout in as few clicks as possible.

5️⃣ Frictionless Checkout
→ No unnecessary steps, hidden fees, check-boxes or forced account sign-ups — the easier, the better.

🔑 The key here is to optimize your store for it’s best chance at converting so you can maximize ROI, before you spend a cent on ads.

📲 Follow for more tips →

08/04/2025

NEW VIDEO COURSE IS LIVE 📲 🎓
Learn how to track performance and see which content, channels, or campaigns drive traffic and sales.

→ Free for 7 Days

08/02/2025

Use This Simple Formula 📊 ⬇️
Engagement Rate = (Likes + Comments + Shares + Saves) ÷ Total Followers × 100

→ Example:
(50 likes + 10 comments + 5 shares + 5 saves) ÷ 1,000 followers × 100 = 7% Engagement Rate

→ Benchmarks:
• 1-3% = Average
• 3-6% = Strong
• 6%+ = High engagement

🔑 The key here is to track your top-performing posts in your insights & double down on what’s working to boost future engagement.

📲 Follow for more tips →

07/31/2025

You Don’t Want to Skip This ⬇️
💸 ROAS = Return on Ad Spend
It tells you exactly how much revenue you make for every dollar you spend on ads.

→ Example: a ROAS of 4x means you earn $4 for every $1 spent.

A Good ROAS Depends on Your Profit Margins ⬇️
If your margins are thin, you’ll need a higher ROAS to stay profitable.
If your margins are high (like luxury or digital products), you can stay profitable at lower ROAS.

Typical Benchmarks:
→ 3x or higher = Strong for most e-commerce brands
→ 2x ROAS = Break-even to small profit, depending on costs
→ 1x ROAS = You’re likely losing money
→ High-ticket or high-margin products can stay profitable even at 1.5–2x ROAS

🔑 The key here is to calculate your true profit margins first — that’s how you’ll know what ROAS you actually need to win.

📲 Follow for more tips →

07/21/2025

💰 Conversion Rate = the % of people from your traffic who COMPLETED a desired action like a purchase, signup, or booking.

➡️ HIGH TRAFFIC + LOW CONVERSION RATE?
Something’s broken — likely your offer, website, product pages, pricing, or checkout.

➡️ LOW TRAFFIC + HIGH CONVERSION RATE?
You’re onto something — now you need to drive more traffic to scale.

➡️ HIGH TRAFFIC + HIGH CONVERSION RATE?
✨ Success!! ✨ This is the time to double down and scale fast.

🔑 The key here is to increase your conversion rate to maximize sales & ensure the highest ROI from the traffic you’re driving.

📲 Follow for more tips →

07/19/2025

6 Ad Terms Driving Your Profit ⬇️ 💰✨

1️⃣ CTR (Click-Through Rate)
→ % of people who click your ad after seeing it.
Higher CTR = cheaper traffic and stronger audience targeting.

2️⃣ CPC (Cost Per Click)
→ The amount you pay for each click on your ad.
Lower CPC = more traffic for the same budget.

3️⃣ CPA (Cost Per Acquisition)
→ The cost to acquire one customer.
Lower CPA = more profitable customer acquisition.

4️⃣ ROAS (Return on Ad Spend)
→ Revenue earned for every $1 spent on ads.
Higher ROAS = your ads generate more revenue than they cost.

5️⃣ Conversion Rate
→ % of people who complete a purchase or action after clicking.
Higher conversion rates = more sales from the traffic you already have.

6️⃣ AOV (Average Order Value)
→ The average amount a customer spends per order.
Higher AOV = more profit from every customer without needing extra traffic.

🔑 The key here is to understand, track & optimize these metrics in order to drive profitable growth for your business.

📲 Follow for more tips →

07/17/2025

5 Ways to Instantly Increase Conversions ⬇️
Sure, aesthetics matter — but what really drives sales is ✨data-backed✨ web optimization, seamless UX/UI, and strategic CTA placement.

START HERE:

1️⃣ Clarify Your Offer
→ Make your value obvious within seconds.
→ Clearly show what you’re selling and the direct benefit customers will get on your homepage and product pages.

2️⃣ Speed Up Loading Times
Slow stores = abandoned carts.
→ Test your load times and remove anything slowing you down.
→ Compress images for faster performance.

3️⃣ Simplify the Shopping Experience
→ Streamline menus, product pages, and checkout.
→ Prioritize seamless, mobile-friendly UX/UI.
→ Make adding to cart and checking out as easy and frictionless as possible.

4️⃣ Showcase Trust Signals
People buy from brands they trust.
→ Display reviews, customer UGC, shipping info, certifications, and trust badges where they’re easy to see.

5️⃣ Use Clear CTAs Everywhere
→ Don’t leave customers guessing — guide them.
→ Every page should tell them exactly what to do:
“Shop Now” | “Get 15% Off” | “Add to Cart”

🔑 The key here is to consistently use your Shopify analytics to make data-driven optimizations that make it clear, fast, and easy to buy.

📲 Follow for more tips →

07/15/2025

🎓 ▶️ NEW VIDEO COURSE IS LIVE
Learn why ‘Google My Business’ (now Google Business Profile) is one of the most powerful free tools for growing your presence in local search.

Google Business Profile Basics for Brands & Creators
Follow for more tips →

07/14/2025

🎓 ▶️ NEW VIDEO COURSE IS LIVE
Meta Ads Basics for Brands & Creators
Set up the key tools you need to run Meta ads: Business Manager, Ad Account, and the Meta Pixel for essential tracking.

📲 Follow for more tips →

06/19/2025

New Teacher 🎓
👋🏼 Christina has 18+ years experience in Branding & Graphic Design

TUTORIAL IS LIVE
➡️ How to Build a Brand Identity in Canva
(for beginners)

📲 Start Your Free 7-Day Trial

05/12/2025

Don’t Miss These 3 FREE Apps in Your Shopify Setup to Maximize Revenue $$$ ⬇️

1️⃣ smile.io — loyalty rewards program for customer retention
2️⃣ loopwork.co — subscriptions for monthly recurring revenue
3️⃣ reconvert.io — for one click upsells to increase your AOV

➡️ Learn More

05/02/2025

Learn everything there is to know about social media, marketing and online business 📲 🎓

🎥 Binge-worthy video tutorials
🎞️ Free resources, tools & templates
💬 Thriving community
🌐 Scale your brand online & grow your network

✔️ 7 Day Free Trial socialtuto.com

➡️ Upgrade to Pro for Unlimited Access

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