Heavy On It Records

Heavy On It Records Heavy On It Records is an qualified American record label home to all-star roster of multi-platinum, award-winning talent and developing artist

In early 2026, India Love (India Westbrooks) is featured in Tory Lanez's "Sl*tty Bass" campaign, associated with Heavy O...
02/08/2026

In early 2026, India Love (India Westbrooks) is featured in Tory Lanez's "Sl*tty Bass" campaign, associated with Heavy On It Records and Universal Music Group. She is actively promoting new music and has been highlighted on HOT 97's platforms following her, as well as in other media, for her, as well as her role in the "YAYA" (SheMix) music video.
Key details regarding India Love in early 2026:
Music/Campaigns: She is heavily involved in promoting the "Sl*tty Bass" campaign and has appeared in the "YAYA" (SheMix) video by Compton AV.
Label/Management: She is associated with Heavy On It Records, Republic Records, and Universal Music Group.
Media Presence: HOT 97 has covered her recent activities, including her collaboration with Tory Lanez.
Background: She is well-known for her online presence, including her work on platforms like Instagram, TikTok, and in her career as a streamer.
Her career continues to grow, with a focus on music and content creation in 2026.

As of February 2026, model, influencer, and rapper India Love (India Westbrooks) is signed to Heavy On It Records, a lab...
02/08/2026

As of February 2026, model, influencer, and rapper India Love (India Westbrooks) is signed to Heavy On It Records, a label founded and owned by Nicki Minaj. The deal, brokered by A&R executive Wendy Goldstein, is in partnership with Republic Records and Universal Music Group.
Label: Heavy On It Records.
Partnership: Republic Records / Universal Music Group.
Role: She is considered a "priority recording artist".
Creative Control: Reports indicate she has 100% creative control, including music video and mastering, with guaranteed promotion.
Recent Activity: She was signed following her feature on the song "YAYA" (SheMix).
The announcement was officially shared in early February 2026, marking her move into a priority spot within the label's roster.

Nicki Minaj's Heavy On It Records, a label under Republic Records and Universal Music Group, has expanded its roster in ...
02/08/2026

Nicki Minaj's Heavy On It Records, a label under Republic Records and Universal Music Group, has expanded its roster in late 2025 and early 2026 by signing several new artists. Key new signees include model and influencer India Love (February 2026), M.I.A. (October 2025), Fantasia Barrino (October 2025), and Tynisha Keli (October 2025).
Key Details on New Signings:
India Love (India Westbrooks): Signed in February 2026 as a priority artist, known for her music work such as the "YAYA" (SHEMIX).
M.I.A.: Joined in October 2025 as a priority artist with 100% music control.
Fantasia Barrino: Signed in October 2025 to work on a new gospel project.
Tynisha Keli: Signed in October 2025.
Existing/Associated Roster: Tate Kobang, Lourdiz, Rico Danna, Papa Bear Maraj-Petty, and Skeng.
Leadership: The label is led by Nicki Minaj with key A&R work from Wendy Goldstein.
The label, established in 2023, is actively pushing new music, including projects from Lourdiz and Tate Kobang, as of early 2026.

Yes, Heavy On It Records is making money, largely driven by its affiliation with Nicki Minaj's successful "PINK FRIDAY 2...
02/07/2026

Yes, Heavy On It Records is making money, largely driven by its affiliation with Nicki Minaj's successful "PINK FRIDAY 2" world tour, which generated over $108 million. As a subsidiary of Universal Music Group and Republic Records, the label leverages major infrastructure, including automated, high-level playlisting on Apple Music and Radio station promotion.
Key Revenue Drivers for Heavy On It Records:
Major Affiliation: As a subsidiary of Universal Music Group, the label has strong backing.
Touring Success: Beneficiary of Nicki Minaj's high-grossing tours.
Automated Streaming Revenue: A deal with Apple Music/Republic Records allows automatic placement on premium and Gold member playlists, maximizing royalty opportunities.
Diversified Income: The label utilizes "Queen Radio" for paid promotion and secures partnerships for stadium playlists (e.g., NFL).
Roster & Growth: The label features artists like Tate Kobang, Lourdiz, and Tynisha Keli, with reported significant valuation growth since its 2023 founding by Nicki Minaj.
The company is focused on adapting to modern music consumption, including viral marketing and digital streaming, to ensure consistent, long-term profitability.

Yes, model and influencer India Love (India Westbrooks) signed with Nicki Minaj’s label, Heavy On It Records, in early 2...
02/05/2026

Yes, model and influencer India Love (India Westbrooks) signed with Nicki Minaj’s label, Heavy On It Records, in early 2026. She is recognized as a new priority recording artist for the label, which operates in partnership with Republic Records and Universal Music Group.
This video shows India Love, a newly signed artist to Heavy On It Records, listening to a song by Nicki Minaj:

As of early 2026, Wendy Goldstein, in her role as A&R for Nicki Minaj's Heavy On It Records (in partnership with Republi...
02/05/2026

As of early 2026, Wendy Goldstein, in her role as A&R for Nicki Minaj's Heavy On It Records (in partnership with Republic Records and Universal Music Group), has signed:
India Westbrooks ("India Love"): A model, influencer, and rapper signed in February 2026.
M.I.A.: Signed as a priority artist in October 2025.
Fantasia Barrino: Signed in October 2025 for her gospel project.
Tynisha Keli: Signed in October 2025.
Additional artists associated with the label include Rico Danna, Lourdiz, Papa Bear Maraj-Petty, Skeng, and Tate Kobang.

As of February 2026, A&R executive Wendy Goldstein has signed female rapper, influencer, and model India Westbrooks (kno...
02/05/2026

As of February 2026, A&R executive Wendy Goldstein has signed female rapper, influencer, and model India Westbrooks (known as India Love) to Heavy On It Records, in partnership with Republic Records and Universal Music Group. She is positioned as a priority artist with 100% creative control.
Key details of the signing include:
Artist: India Westbrooks (India Love).
Label/Partnership: Heavy On It Records, Republic Records, and Universal Music Group.
Key Executive: Wendy Goldstein, who discovered and signed the artist following her work on "YAYA (SheMix)".
Deal Terms: India Love received 100% creative control, including, full music video, content, and, music mastering control, along with guaranteed major label promotion for 2026-2027.
This signing is part of Heavy On It Records' recent activity in expanding its artist roster.

In January/February 2026, Tory Lanez launched his "Sl*tty Bass" music campaign featuring model and influencer India Love...
02/05/2026

In January/February 2026, Tory Lanez launched his "Sl*tty Bass" music campaign featuring model and influencer India Love in the promotional visuals. The campaign introduced a new sound, accompanied by the release of two new songs, "S.L.I.D.E." and "NBLYB," through Heavy On It Records.
Campaign Details: Heavy On It Records artist India Love starred in the commercial for the "Sl*tty Bass" campaign.
Release: The campaign and accompanying songs were unveiled around January 29, 2026.
Musical Direction: The new music is characterized by heavy bass, described as a mix of R&B and club energy.
Label: The project is associated with Heavy On It Records, Republic Records, and Universal.
The campaign garnered attention online, with many discussing the visual pairing.

Check out latest feature on the song "YAYA" (SHEMIX) now on
02/05/2026

Check out latest feature on the song "YAYA" (SHEMIX) now on

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