Cookit Media

Talent management, influencer marketing & content creation for the food and lifestyle space. How can we help you take your business to the next level?

We work with both brands and influencers, bringing our expertise as editors, marketers, content creators and social media pros to the work of building brands, shaping partnerships and creating content. We like to think of ourselves as outliers in the industry, taking a holistic view of the business of influencer marketing. Every day, we strive to elevate both the brand and the influencer, confident that truly aligned partnerships will succeed where others fall flat. As a team, we share a goal to rethink the existing agency model, providing support, strategy and expertise along the way.

06/24/2026

Yesterday, we turned 11! 🎉 While we were busy celebrating, we were reflecting on how this past year has been our most exciting yet. We’ve grown in ways we didn’t expect - and the biggest sign of that? The CookIt Collective, our ground-breaking initiative focused on helping our creators grow beyond social media and build lasting businesses, brands, and opportunities. Not just partnerships - cookbooks, products, websites and more built with our invite-only network of trusted experts - the best in their field. More to come on that! Here’s to 11 years, and everything still to come. 🥂

05/26/2026

Last week at CookIt, Talent Coordinator joined and at the in Chicago - continuing CookIt’s work of showing up alongside its roster, connecting with brands, and supporting their growth across the industry!

03/16/2026

Last week, Talent Coordinator Carly Halper was joined by Katie of from the CookIt roster to attend the Inspired Home Show, a premier event for home and housewares brands. It was another successful event - making new connections with brands in person, learning more about their marketing and campaign strategies for the year, and introducing CookIt to the community. 🎉

Exploring the show floor, we connected with both familiar brands from last year and new ones, including , , and Gibson Homeware. It was clear that many brands are increasingly embracing influencer marketing, especially for new product launches, recognizing the value of influencer partnerships alongside more traditional approaches. With so many brands open to collaboration and innovation, we’re excited for what’s ahead - stay tuned for upcoming partnerships and opportunities!

03/13/2026

Back from Expo West last week and still thinking about the innovations we saw across the show floor. 💛 One theme came up again and again: familiar foods being reimagined through function, format, and nostalgia! Here are the trends that stood out:

🍟 𝐀𝐧𝐢𝐦𝐚𝐥 𝐅𝐚𝐭𝐬 𝐌𝐚𝐤𝐢𝐧𝐠 𝐚 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤: Beef tallow is back! leaned into tallow fries, and traditional fats and less processed frying mediums are gaining traction.

🌾 𝐅𝐢𝐛𝐞𝐫 𝐚𝐬 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭: Protein remains strong, but fiber is quickly emerging as the new functional hero.

🥛 𝐒𝐚𝐯𝐨𝐫𝐲 𝐌𝐢𝐥𝐤 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Plant-based milks are expanding beyond sweet or neutral flavors. Have you heard of ’s popcorn milk?

🍝 𝐁𝐞𝐭𝐭𝐞𝐫-𝐟𝐨𝐫-𝐘𝐨𝐮 𝐏𝐚𝐬𝐭𝐚: The pasta category continues to evolve with strong better-for-you positioning like with ’s showcased gluten-free shells!

🍕 𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐅𝐫𝐨𝐳𝐞𝐧 𝐏𝐢𝐳𝐳𝐚: Frozen pizza is premiumizing - stood out with pizzas produced directly in Italy, reinforcing the imported authenticity angle!

🥟 𝐒𝐨𝐮𝐩 𝐃𝐮𝐦𝐩𝐥𝐢𝐧𝐠 𝐒𝐮𝐫𝐠𝐞: Soup dumplings continue to expand. .mila impressed with flavors like Spicy Hot Pot Beef!

🍫 𝐃𝐚𝐭𝐞𝐬 𝐚𝐬 𝐚 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 𝐒𝐰𝐞𝐞𝐭𝐞𝐧𝐞𝐫 𝐚𝐧𝐝 𝐂𝐚𝐫𝐫𝐢𝐞𝐫: Dates are showing up more as a natural sweetener and product base. We loved .co’s peanut butter stuffed dates!

🥔 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐡𝐢𝐩’𝐢𝐟𝐢𝐞𝐝: Brands are turning unexpected foods into crunchy chip formats (like .latke and ).

🧀 𝐂𝐨𝐭𝐭𝐚𝐠𝐞 𝐂𝐡𝐞𝐞𝐬𝐞 𝐢𝐧 𝐄𝐯𝐞𝐫𝐲 𝐅𝐨𝐫𝐦𝐚𝐭: Cottage cheese is still having a major moment!

🥑 𝐀𝐯𝐨𝐜𝐚𝐝𝐨 𝐎𝐢𝐥 𝐎𝐧 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞: and other brands see avocado oil as a healthier option.

📱 𝐔𝐏𝐅 𝐚𝐧𝐝 𝐑𝐎𝐂: Ultra Processed Foods and Regenerative Organic Certified ingredients got a lot of attention this year. .ai, a new AI-powered app, lets you scan barcodes to detect UPF foods - how cool!

✨ 𝐁𝐨𝐨𝐬𝐭 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠: In the supplement world, it’s all about collagen, peptides, colostrum, prebiotics, and whey.

03/10/2026

Huge congratulations to Ronica of from the CookIt talent roster on hitting 1 million followers on Facebook! 🎉

When asked what fueled her incredible growth, Ronica shared:

“Consistency and community made all the difference. I showed up every day posting recipes that reflect me, whether it’s wellness, family meals, or a yummy dessert, and connected with my audience by responding to comments and engaging with them. With this, Facebook gave me a platform to grow from 400 followers to 1 million in under two years.”

This milestone is truly no small feat. Cheers to showing up, staying authentic, and building a community that loves every bite! 👏

03/09/2026

Welcome Isabelle of .bklyn to the CookIt talent roster! 💛 Based in New York, she’s all about celebrating everyday life in the city. From running and yoga to painting, ceramics, and photography, she blends her many passions with a love for food, culture, and creativity, creating a lifestyle-inspired feed that feels both authentic and vibrant!

Drawing from her Chinese and Portuguese heritage, .bklyn creates recipes that honor family traditions while embracing the diverse flavors of New York. 🚕 She loves learning from the city’s food community and sharing those discoveries with her audience, inspiring them to cook, explore, and appreciate food as a meaningful part of everyday life!

03/06/2026

We’re excited to welcome Mariah to the CookIt Media team as a Talent Coordinator! 🎉

A proud graduate of the University of Hawaiʻi at Mānoa, Mariah has spent the past five years building a strong foundation in the influencer marketing industry. After a decade of living in Hawaiʻi, she recently made the move back to Los Angeles and is energized to begin this next chapter.

Mariah brings a passion for cultivating meaningful creator partnerships and is especially excited to expand her work with the talent at CookIt, helping foster authentic collaborations and drive innovative, impactful campaigns!

03/05/2026

Congratulations to Delaney from the duo on her engagement! 💍 Naturally, the announcement was so sweet and on-brand: shared through a Vodka Pasta with Chicken Cutlets recipe (a twist on the viral Marry Me Pasta… but this recipe actually works, just ask the fiancé! 😉).

Proof that no matter the milestone or lifestyle moment, there’s always a way to celebrate or incorporate food, especially when you’re a food content creator! ✨

03/04/2026

Marathon runner, wellness creator, nourishing recipe developer, and now officially CookIt talent. Welcome to the roster! 🎉

Taylor, founder of One Balanced Life, has built a deeply engaged community, including a thriving Substack with 41,000+ subscribers. Her audience connects with her balanced, not restrictive, approach and accessible take on food and wellness. 😋

When she’s not in the kitchen, you’ll find Taylor running Town Lake Trail, sipping coffee at local cafés, or enjoying pup snuggles, all while inspiring her community to find joy in eating well and living fully!

03/02/2026

Join us in congratulating on hitting 500K subscribers on YouTube! 🎉 From mouthwatering recipe videos to step-by-step how-tos and approachable cooking tips (all delivered with a fun and educational twist!), he’s built a community that keeps coming back for more.

Like the YouTubers say… don’t forget to Like, Comment, and Subscribe (to )! 🙌

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https://www.cookit-media.com/

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