05/28/2026
Three years of creating a product… all comes down to this moment: the campaign, the story, the feeling behind it all.
Being a brand owner isn’t just about selling products. It’s about creating emotion. Creating a world people can step into, even for a moment.
For this launch, I wanted to bring the feeling of a 90s Euro summer to LA — because why should we have to escape somewhere else to experience the magic of summer? Why can’t we create it here, with our girlfriends, long afternoons, music playing, glowing skin, laughter, and living life the way it’s meant to be enjoyed.
This campaign is more than makeup to me. It’s nostalgia, freedom, femininity, confidence, and summer energy bottled into a feeling. And after three years… I finally get to share it with you.