HONEY CHILE

HONEY CHILE is a production company that develops, creates, and produces content by, for, and about Black women 40+.

07/24/2026

Oprah says she locked in at 44. Sounds about right.

What age did you, Honey?

06/30/2026

Who can relate? 🤷🏾‍♀️

And drop your fav Black-owned tea brands.

06/29/2026

Honeys, what has been helping you survive perimenopause???? Help!!

06/19/2026

Happy Juneteenth Honeys. Sharing this throwback Chile, Please clip published a few years back on Juneteenth where and contemplate what it takes to be free within ourselves.

Who can relate? Whew and Woorddd.

05/27/2026

*Comment PLAYBOOK and we’ll send you the link to The Pivot Playbook.*

Honeys, I am a self-proclaimed Pivot Queen. I’ve pivoted 50-11 times. From journalism to publishing to marketing to Hollywood to running my own company.

Pivoting changed my life. To the point that folk ask me about my various pivots.

So to share my journey, we created The Pivot Playbook: Reinvent Your Life at Any Age Without Starting from Scratch, an 8-part private podcast series where I share my pivots, the lessons, and a step-by-step framework to help you embrace your own reinvention.

If ayou’re looking for a life change, big or small, comment PLAYBOOK and we’ll send you the link.

04/17/2026

New Honey Said Yes just dropped.

Writer and beauty culture expert Ayana Byrd is showing us what it looks like to build a life that feels expansive, from career pivots to living abroad in Lisbon and redefining what beauty, freedom, and fulfillment look like on your own terms.

Want more stories like this of Honeys saying yes to themselves, their desires, and their next chapter?

Drop YESHONEY in the comments and we’ll send it your way.

03/16/2026

💛 New Honey Said Yes just dropped.

Romance author Danielle Allen is writing the kinds of love stories we rarely see, curvy Black women centered as the main characters of their own desire, joy, and happily ever after. Because, as she says, “being loved doesn’t have a size requirement.”

Drop YESHONEY in the comments and we’ll send the full convo your way.

💛

02/23/2026

“Turns out, some of the best things show up later than you expect.”

In our latest Honey Said Yes, we talk with pioneering media executive Amy DuBois Barnett () about breaking barriers in publishing to writing her first novel and seeing it move toward TV.

Drop YESHONEY in the comments for the link to the full interview and get inspired to say yes to your next chapter.

If you haven’t yet, join YES, HONEY, our space where Black women 40+ live big, beautiful, bold lives.

01/27/2026

So… we’ve been known this.

But, brands keep chasing “new audiences” while ignoring one of the biggest growth opportunities hiding in plain sight:

According to this article in Media Post, women 50+ are projected to control $15T+ in spending power within the next five years, nearly two-thirds of investable wealth in the U.S.

They already:

- drive about 1/3 of consumer spending
- influence 95% of household purchases
- account for 80% of luxury travel decisions

And yet only 3–4% of advertising dollars target them directly.

That’s not a “representation issue.”

That’s a growth + relevance issue.

Midlife women aren’t “past their prime.”

The Honeys in our community are vibrant and just getting started. They’re entering their most discerning, powerful, self-defined era — and many are also managing what the article calls a modern “third shift”: work + family + caregiving/health + financial planning.

So here’s what brands often miss:

Underserved audiences don’t respond to token targeting.

They respond to story.

Not just who appears in the commercial, but who the brand believes the customer is:

What she wants.

What she’s carrying.

What she’s building now.

The brands that win in the next decade won’t be the loudest.

They’ll be the most specific.

The ones who build insight-led campaigns that speak to overlooked customers with dignity, humor, and truth.

This is exactly the work we do at HONEY CHILE + the HONEY Agency — turning cultural insight into narrative-led campaigns, partnerships, and content ecosystems that make audiences feel seen and move product.

If you’re thinking about your next growth unlock, don’t just ask:

“Who are we targeting?”

Ask:

“Who are we ignoring?”

(If you want to build a strategy to reach women of a certain age or other underserved audiences authentically, let’s talk.)

Address

Los Angeles, CA
90046

Website

https://honey-chile.com/

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