Sam Whiskey's Authentic Brands

Sam Whiskey's Authentic Brands Coastal style. Speakeasy attitude. Classic mischief. Sun, Sips & Shenanigans

Sam Whiskey’s Authentic Brands creates apparel, hats, accessories, and lifestyle goods inspired by travel, vintage lounge culture, beach days, and after-hours stories.

05/21/2026

🥃⛳️ FORE THE LOVE OF BOURBON… SAVE THE DATE! ⛳️🥃

The 1816 Bourbon Club is excited to officially announce the Inaugural Bourbon & Birdies Golf Classic! 🥃⛳️

Join us for an afternoon of golf, bourbon, great people, and giving back — all while supporting two incredible local organizations.

📅 Saturday, August 29, 2026
📍 Shadowood Golf Course
⛳️ 1:00 PM Shotgun Start

⛳️ Format: 4-Man Scramble
💵 Entry Fee: $400 Per Team
🎁 Tee Gift for All Players
🥃 Bourbon Tastings
🎟 Silent Auction Featuring Rare & Allocated Bourbon
🏆 Prizes & More

Proudly benefiting the Jackson County Humane Society and Red Sky Rescue ❤️

Whether you’re here for the golf, bourbon, fellowship, or simply supporting a great cause — this is one event you won’t want to miss.

⛳️ To sign up a team or inquire about sponsorship opportunities, message us directly!

Tee it high. Sip it slow. See you on the course. 🥃⛳️

LATE 1970's Indianapolis. Hot sun, loud engines, packed grandstands, and a cold PBRs in hand.There was just something ab...
05/19/2026

LATE 1970's Indianapolis. Hot sun, loud engines, packed grandstands, and a cold PBRs in hand.

There was just something about that era.

Families grilling, the garage doors open. The radio turned up full blast so everybody could hear the race, because back then, you couldn’t watch the Indy 500 live in Indiana.

You didn’t need a screen in every room. You had the smell of charcoal, the sound of the broadcast bouncing off the garage walls, coolers full of beer and soda, and somebody always yelling over the noise to ask who was leading.

Trucker hats, denim, sunburns, PBR cans, open-wheel cars screaming around the track — that was race day. Raw, loud, simple, and unforgettable.

So we have to ask…

What was your favorite era of the Indy 500?

Vintage Indy Indianapolis Motor Speedway. Cold PBR Pabst Blue Ribbon. Pure Americana.

Sam Whiskey’s Approved.

This is how my dad got his PBR.Some memories don’t come back as pictures.They come back as sounds. Smells. Summer heat. ...
05/19/2026

This is how my dad got his PBR.

Some memories don’t come back as pictures.

They come back as sounds. Smells. Summer heat. Bottle caps popping. The clanging of old glass PBR bottles in a cardboard case riding in the cab of my dad’s 1972 Ford pickup — Ole Blue — as he shifted that granny gear on the way home from Hoosier Avenue Liquor on a Friday after work.

That was how Dad got his beer back then. A case of Pabst Blue Ribbon bottles, the kind you returned for the deposit before picking up the next round. Nothing fancy. Nothing trendy. Just working-man beer at the end of a working-man week.

My dad drank PBR the same way his dad — my papaw — did before him.

I remember one early evening in July. The sun was still up, and Dad and Papaw had been out back hanging rafters on the pole barn the old way — by hand, by grit, and by a little ingenuity. No fancy equipment. Just sweat, know-how, and men who could figure things out because they had to.

It felt like a simple time, although I know now it probably didn’t feel simple to him. The oil embargo had people worried. Layoffs were a real concern. So Dad, with help from my grandfather, was building that pole barn on the property. The plan was simple: if the plant slowed down or let him go, he’d have a place to work as a diesel and heavy machinery mechanic and keep supporting his family.

Dad and Papaw both had their own way of drinking PBR, too — with a pickle spear dropped right down in the bottle. That was my first taste of beer, on a hot July evening, with the smell of grass, lumber, sweat, and a hard day’s work still hanging in the air.

They were sitting under a shade tree in the backyard when Dad reached into a styrofoam cooler, pulled out a PBR, and popped the top. He smiled and asked if I wanted a sip.

It was just a sip.

And hey, we were Gen X kids — back then, that wasn’t exactly abnormal.

That was my dad.

No frills.
Never needed much.
Never tried to impress anybody.
Just did what had to be done.

I try all kinds of beers now, and I like several. But I still drink PBR. And yes — I still drop a pickle spear in one from time to time.

Because every time I pop a top, I get that sensory recall.

Glass bottles clanging in that cardboard case.
A shade tree in July.
My dad.
My papaw.

Some things stick with you.

PBR Pabst Blue Ribbon just happens to be one of mine.

What about you ... what's your sensory story ??

Sam Whiskey's Trip Series:The evening started off right at West Baden, when another visitor was kind enough to share not...
05/18/2026

Sam Whiskey's Trip Series:

The evening started off right at West Baden, when another visitor was kind enough to share not only a great cigar with me, but some great conversation too. That set the tone for the whole night.

From there, we rolled into Paoli and found our way to Porky’s BBQ.

We always sit at the bar when we can, and this place was our kind of vibe from the minute we sat down. Wood-paneled walls, cold PBRs, red baskets, good food, and locals at the bar who were as friendly as could be. Our server knew exactly how to make us feel right at home — the kind of hospitality you don’t forget.

I had the fish sandwich with their BBQ beans, and we also tried the Reuben with sweet potato fries. I don’t say this lightly: that was hands down the best Reuben we’ve ever had.

Then came the surprise. Sitting there by the bar, we looked up and spotted a bottle of Rip Van Winkle and a bottle of Pappy Van Winkle on the shelf. Not exactly what you expect to find in a small-town BBQ stop — which made it even better.

That’s why we love these kinds of trips. A shared cigar. A good conversation. A cold PBR. A small-town bar full of friendly locals. And a meal you’re still talking about the next day.

Porkys BBQ of Paoli Indiana. Sam Whiskey’s Approved.



Porkys BBQ of Paoli

Private Pour Society Review: El Mago – PepeTonight’s cigar: El Mago Pepe — and we’ll say it right up front, we loved thi...
05/13/2026

Private Pour Society Review: El Mago – Pepe

Tonight’s cigar: El Mago Pepe — and we’ll say it right up front, we loved this one.

The Pepe is a box-pressed Toro with a Mexican San Andrés Maduro wrapper, Broadleaf binder, and Nicaraguan filler. From the first light, it brings that rich maduro character we always look for: deep cocoa, espresso, earth, a little pepper, and just enough natural sweetness to keep the whole experience balanced.

What stood out most to us was how smooth and composed it stayed. Medium in strength, but full of personality. The draw was easy, the burn behaved, and the box press gave it that elegant, slow-sipping kind of feel — the kind of cigar that makes you settle in instead of rush.

There’s also something we really appreciate about the story behind this cigar. Founder Nicholas Fusco named Pepe after his grandfather Gonzalo “Pepe” Torre, the man who taught him about ci**rs, humor, and handling life’s ups and downs. That kind of personal history gives the smoke a little more soul.

Our take?

El Mago Pepe is refined, flavorful, and absolutely Private Pour Society approved. **rs

It’s the classy way to misbehave.

**rs

A beautiful sunsetting day ...Just a proper pour, a dark maduro, and a quiet corner where the world slows down a little....
05/10/2026

A beautiful sunsetting day ...

Just a proper pour, a dark maduro, and a quiet corner where the world slows down a little.

Tonight’s feature: Rocky Patel Sun Grown Maduro — a rich, full-flavored cigar with that deep maduro character we love. Expect notes of dark cocoa, espresso, earth, leather, and a little black pepper on the finish, with a subtle sweetness that keeps it smooth instead of overpowering.

It’s bold, refined, and built for the kind of evening that deserves your full attention.

And sitting quietly in the background tonight… King of Kentucky. We’ll save that conversation for another pour, but we have to ask:

Anyone tried it yet?

Welcome to the Private Pour Society.

The Classy Way to Misbehave.

**rs

05/06/2026

There are cocktails … and then there are cocktails with a passport.

The Boulevardier first appeared in print in 1927 in Harry McElhone’s Barflies and Cocktails, tied to Erskine Gwynne, an American writer and man about town in Paris, who published a magazine called Boulevardier. Think of it as the darker, richer cousin of the Negroni whiskey in place of gin, with Campari and sweet vermouth bringing that signature bitter-sweet balance.

Traditionally, it’s simple and elegant

1 part rye whiskey - or 2 parts for more whiskey forward.
1 part Campari
1 part sweet vermouth

Stirred over ice. Strained into a coupe or rocks glass. Finished with an orange twist.

For ours, we’re using 2XO White Oak Rye, one of our personal favorites. It brings that rye backbone with notes of pine, mint, cedar, peppery spice, and a touch of sweeter oak from the barrel. That extra spice and structure cuts beautifully through the Campari while the vermouth rounds it all out. 2XO Whiskey

Bold. Bitter. Smooth. Balanced.

That’s the Boulevardier.

Caught in the shadows. Made for the mischief.Our darker Speakeasy Series is starting to take shape — and this one feels ...
05/05/2026

Caught in the shadows. Made for the mischief.

Our darker Speakeasy Series is starting to take shape — and this one feels right at home in black.

Bourbon & Ci**rs
The Classy Way to Misbehave
Est. 1969

Coming soon to the all-new Sam Whiskey’s online swag store.

Ask us about Trouble Club and Private Pour details if you like being ahead of the crowd.

**rs

Address

Louisville, KY
40205

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