07/09/2025
FOR IMMEDIATE RELEASE
Sam Whiskey’s Launches Music & Entertainment Division to Expand Its Lifestyle Brand
Sam Whiskey’s Authentic Brands, the bold American lifestyle company known for its distinctive gear and signature vibe, is proud to announce the official launch of Sam Whiskey’s Entertainment, a new creative division focused on original music, video content, and storytelling.
Rooted in a culture of cocktails, ci**rs, road trips, and sun-faded moments, Sam Whiskey’s has always been more than just a brand — it’s a mood, a lifestyle, and now, a sound.
“We realized early on that Sam Whiskey’s wasn’t just about what you wear or drink — it’s about how it feels,”, Founder of Sam Whiskey’s. “From the beginning, our community connected deeply with the atmosphere we created. Launching a music and entertainment wing was the natural next step to bring that world to life.”
Sam Whiskey’s Entertainment will serve as a platform for original music, curated playlists, branded content, virtual artist development, and short-form video storytelling. Projects already in motion include:
A slate of original summer tracks like “Sun, Sips & Shenanigans” and “PBR & A Pickle”
A virtual artist roster, featuring the soulful bossa-nova-inspired Lucía Navarro and the modern outlaw voice of Whren McRae.
Branded music video shorts and cocktail reels tied to product launches and seasonal campaigns
“This isn’t about chasing trends,” added SW. “It’s about creating lasting moments. We’re building something authentic, with room for collaboration, new voices, and stories that resonate far beyond apparel.”
Sam Whiskey’s invites independent artists, producers, storytellers, and creative partners to join the movement and help shape the sound of a brand built on freedom, grit, and good times.
For more information, media inquiries, or collaboration opportunities, contact:
[email protected]
502-230-2717
samwhiskeys.com
About Sam Whiskey’s Authentic Brands
Sam Whiskey’s is an American lifestyle company offering original apparel, accessories, and creative media inspired by the rebel spirit, late-night jukeboxes, good bourbon, and road trip culture. With an ever-growing creative community, Sam Whiskey’s is redefining what it means to live a brand — not just wear one.