09/16/2025
Navigation is your quietest conversion engine, so we rebuilt it to work harder for Kalamazoo Gourmet.
The new mega menu centers on clear, plain-English paths, Products, Projects, Cooking, Design, Trade, and Support, plus a quick catalog download. Products expand into a photo-led drop down by category so the story is visible at a glance, while the rest of the menu organizes inspiration, planning resources, trade information, and owner support without extra clicks.
Result, fewer dead ends, faster paths to purchase, and a structure that serves shoppers, creators, and the trade without making anyone hunt.
If you need help re-thinking your navigation or have other web development needs, drop us a line!
https://bit.ly/466aVk8