Leap Spark

07/15/2025

Last month, a few of our designers made the trip to San Francisco for the Figma Conference—and came back buzzing with inspiration, insights, and just a little design envy. ✏️💻✨

Highlights from the crew included:

🎬 A standout session from Jeremy Hindle, Production Designer for Severance, on the show's immersive world-building
🌎 A compelling talk from Megan Metzger on designing for climate disaster
🎨 A deep dive into OKLCH color spaces from the team at Evil Martians
🛠️ And major excitement around Figma’s new product launches—especially Make and Draw, which are opening up next-level prototyping, AI-assisted design, and dev integration.

Thanks to Figma for a phenomenal event—and for pushing the boundaries of what’s possible in modern design.

06/30/2025

🎬 AI might be changing the game—but video is still the MVP.

In today’s digital landscape, video is your brand’s best off-site performer. And with AI now playing a bigger role in video creation, there’s more opportunity (and more risk) than ever.

Our latest (spark) blog unpacks:
✅ Why video is essential for 2025 reach and recognition
🤖 How AI can boost SEO and automate smarter content
⚠️ Where compliance pitfalls lurk in finance, healthcare, and startup spaces

Want video that drives performance without crossing lines? Let’s talk about the right way to blend human creativity with AI-powered speed.

https://bit.ly/3ZTnhIQ

06/16/2025

A well-placed animation can bring a whole video to life. ✨

As part of a corporate training project for Arvato, we created a custom logo animation to add energy, polish, and a memorable brand moment to the final cut. Because even the most functional content deserves standout design.

🎬 Check out the animation in motion.

05/30/2025

Think long-form video is dead? Think again. 🎥✨

While short-form content may dominate feeds, smart brands know long-form video is where real storytelling—and real ROI—happens. Whether it’s a mini-documentary, explainer, or testimonial, long-form gives you the space to build trust, deepen connection, and extend your brand narrative across channels.

In our latest blog, we break down when and how to invest in long-form, the formats that perform best, and how one great shoot can fill your content calendar for months.

Plus, see how we helped brands like Gilda Wabbit, Decade, and University of Cincinnati bring their stories to life.

📽️ Your brand story is worth telling—no matter how long it takes.

https://bit.ly/4jnygB6

05/20/2025

We’re kicking off the season with a couple fantastic new additions to the (spark) team! Please join us in giving a warm welcome to Raul Barajas and Miles Archie. 👋✨​

Raul joins us as a Technical Product Manager, bringing 15+ years of software and product expertise—and a fascinating side hustle building paranormal audio tools with Next.js. 👻💻​

Miles comes on board as our new Content Creator. Based in Atlanta (but soon Cincinnati-bound), he’s a film buff, philosophy nerd, and talented visual storyteller ready to level up our production game. 🎬📸​

We’re excited for the energy, creativity, and talent they both bring to the table—keep an eye out for their impact on upcoming projects!​

04/30/2025

With over half of all web traffic coming from mobile devices and Google prioritizing mobile-first indexing, brands can’t afford to treat mobile UX as an afterthought.

In our latest blog, we break down why mobile-first design is no longer optional—and how to build a lightning-fast, friction-free experience your users will love. From speeding up page load times and simplifying navigation to optimizing for small screens and seamless checkouts, we share actionable tips to help you boost engagement, improve SEO, and drive conversions.

Check out the blog for our best practices and all the tools you need to stay competitive in today’s mobile-first world.

https://bit.ly/4jOUoVC

04/15/2025

We need your help!

We're proud to have been nominated for the 2025 People's Telly award for our work on AKC's "Everything We Do, We Do for Dogs" campaign video.

This shoot was an especially fun one - it's not every day you get to spend the day with a dozen incredible dogs!

If you'd like to see these good boys and girls in action head on over to the People's Telly's voting page, and while you're there drop us a 5 Star rating!

https://bit.ly/3Em93Zk

03/31/2025

A high-converting website isn’t just about stunning visuals. It’s a balance of form and function—where compelling storytelling meets seamless UX design to guide visitors toward action.

Studies show that good UI can boost conversions by 200% and strong UX by 400%. So how can brands build a site that’s both beautiful and effective? In the latest (spark) blog, we explore the power of visual storytelling and high-quality video, why UX matters just as much as design, and how to optimize your website for engagement and conversion.

Head over to the (spark) website to learn how you can build a website that inspires action.

https://bit.ly/4j3lfgV

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03/03/2025

We’re tail wagging excited to be launching our new brand campaign for the American Kennel Club this month. When the 140-year-old not-for-profit wanted to connect with a new generation of dog owners, we were only too happy to oblige with “Everything We Do, We Do for Dogs,” a national campaign that celebrates the unbreakable bond between dogs and their owners.​

At the center of the campaign is a :60 spot that highlights the everyday moments with dogs that make life with them so special, from stealing the covers to waiting for a treat to being your ultimate adventure buddy. AKC helped us find upwards of 40 AKC registered dogs for the commercial, including a Disc Dog Champion Whippet, a service dog trained to assist police, and a Newfoundland with a Hollywood résumé known for pulling Christmas trees and even rescuing people from drowning!​

Check out the spot, then head over to the (spark) studio website to see more recent work and news. 🐶❤️

https://bit.ly/4ikJ7vI

02/27/2025

Does your website speak AI? 🤖

At (spark), we’re embracing AI-driven web development to help brands stay ahead in the age of smart search. From optimizing content for large language models (LLMs) to enhancing UX with AI-powered personalization, chatbots, and predictive analytics, AI is reshaping how websites attract, engage, and convert visitors.

Head over to this month’s (spark) blog to learn tips and best practices for using AI to help make your website work smarter, engage better, and convert faster!

https://bit.ly/4gTU2eo

02/19/2025

These cold, grey winter days have us dreaming about traveling somewhere warm and sunny. And that got us reaching in our archives for this gem of a campaign we did for Carnival Cruise lines when they invested more than $155M to makeover their “Carnival Destiny” cruise ship.​

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Our multichannel digital campaign tapped into the ship’s loyal fan base by gamifying engagement, giving participants points for interacting with posts. A dedicated microsite tracked points and showcased videos, rules, and prizes. In just four weeks, we significantly increased active users and interactions, driving huge growth in the online community and ensuring the ship was consistently sold out for its first year of voyages. ​

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Check out the video we made, then reach out if we can help make your next campaign smooth sailing! 🛳️​

https://bit.ly/4k4ym2g​

Carnival Cruise Lines is the worlds leading cruise lines. In an effort to promote the transformation of their legendary ship the Carnival Destiny to the Carn...

01/23/2025

It’s no secret that AI is transforming how creative teams work. And at (spark), our creatives are integrating AI into every stage of video and content production, from generating storyboards and visual concepts to enhancing post-production with tools like MidJourney, Runway, and Premiere Pro’s AI features.

By automating repetitive tasks and streamlining workflows, AI frees our team to focus on what we do best—bold, imaginative, and compelling storytelling. 🎬🤖

Head over to the (spark) blog to learn how our creative team is blending technology and imagination to craft campaigns that captivate, then give us a call so we can get started helping you achieve smarter, faster, and even more stunning creative campaigns.

https://bit.ly/3E7CPAG