02/20/2026
When the weather’s cold we start dreaming of heatmapping. The clicks, the patterns, the insights.
Warm up with some expert opinions on upping conversion rates, and enjoy a few roasting hot takes.
1. Heat Maps (Click & Attention Heatmaps) These visualize where users click, hover, or focus their attention using warm-to-cool color gradients. The hotter the color, the more engagement that spot…
