Leap Group

Leap Group We are an independent network of complementary agencies. Matter More.

We’re driven by a desire to create authentic, human experiences and aligned by a shared philosophy: Market Less.

12/04/2025

Listen to our CMO & Founder Alan Gilleo explain our philosophy of "Market Less, Matter More" and then head over to our website to see the latest Leap group has to offer: https://leapgroupnetwork.com/

AI can save time. It can also cost you trust, credibility, and even your brand’s humanity.Marketers are investing heavil...
08/29/2025

AI can save time. It can also cost you trust, credibility, and even your brand’s humanity.

Marketers are investing heavily in AI, but adoption without guardrails is backfiring. Consumers rate AI-generated content as less trustworthy. Even ads placed next to suspected AI content take a hit.

Toys “R” Us called their AI-made brand film “successful,” even as viewers mocked the uncanny characters and melted props. Dove took the opposite stance, pledging never to use AI to alter women’s images. One brand lost authenticity, the other reinforced it.

AI should be an assistant, not a replacement. Read the full breakdown in our latest blog, AI: The Cost of Convenience, and see how brands are winning or losing with AI:

https://bit.ly/4p09ZFf

08/15/2025

From concept to cuteness overload, our team helped AKC bring their “Declare Your Love” message to life for puppy (and dog) owners everywhere. This 30-second spot captures the joy, connection, and tail-wagging excitement that comes with welcoming a new pup and making it official.

Our crew handled everything from production to final polish, delivering a piece that is as heartwarming as it is effective.

Still sending out fifty-page RFPs and hoping the perfect agency magically appears? We have a faster path to “right-fit, ...
07/31/2025

Still sending out fifty-page RFPs and hoping the perfect agency magically appears? We have a faster path to “right-fit, right-now.”

Our new insider guide breaks down exactly how to build an RFP that attracts top talent instead of scaring them off. Inside you will find:
• A quick litmus test to decide if you even need a formal RFP or just a coffee chat with an agency president
• Timing tips from brands that loop agencies in years before launch, saving time and money later
• The must-share details (yes, budget included) that keep partners from guessing and you from overpaying
• A people-first scorecard that measures chemistry, culture, and capability, not just price

Ready to ditch guesswork and start real conversations? Read the blog, then tell us which “Do” or “Don’t” you will tackle first.

https://bit.ly/40Nv9Mu

Last month, a few of our designers made the trip to San Francisco for the Figma Conference—and came back buzzing with in...
07/15/2025

Last month, a few of our designers made the trip to San Francisco for the Figma Conference—and came back buzzing with inspiration, insights, and just a little design envy. ✏️💻✨

Highlights from the crew included:

🎬 A standout session from Jeremy Hindle, Production Designer for Severance, on the show's immersive world-building
🌎 A compelling talk from Megan Metzger on designing for climate disaster
🎨 A deep dive into OKLCH color spaces from the team at Evil Martians
🛠️ And major excitement around Figma’s new product launches—especially Make and Draw, which are opening up next-level prototyping, AI-assisted design, and dev integration.

Thanks to Figma for a phenomenal event—and for pushing the boundaries of what’s possible in modern design.

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