To teach students about the media industry while promoting the Lubbock Independent School District's message and assets through quality programming.
12/07/2025
Congratulations to Estacado High School's Cedric Ross! Ross signed his letter of intent to continue his athletic and academic career at Colorado State University. We spoke with Ross about how being a Matador in Lubbock ISD helped him achieve his goals.
12/06/2025
What's the secret to baking a pie with a flaky crust? Our Lubbock ISD CTE Chef David Gooch shares a great trick in our all-new episode of Cooking with Class from the Byron Martin Advanced Technology Center!
12/05/2025
In our all-new episode of Cooking with Class from the Byron Martin Advanced Technology Center our Lubbock ISD CTE Chef David Gooch shares how to make some awesome fruit pies. Here, he shares his recipe for a great crust!
Check out the full episode only on Lubbock ISD-TV!
12/03/2025
Did you know that our Lubbock ISD CTE program has its own podcast? We spoke with Randall Hust about this great outreach initiative on Highlights!
Our Monterey High School recently celebrated Lady Plainsmen Basketball's Ambrosia Cole and Arianna Johnson as they signed to continue their athletic careers in college. We spoke with the players about how Lubbock ISD helped them achieve their goals, plus we learned how they can inspire other student athletes!
12/01/2025
The Navy Junior ROTC at Lubbock High School recently hosted their annual Manager Inspection. It's a chance for cadets to showcase what they've learned. We spoke with student leaders about how the program has impacted them.
Watch an all-new Lubbock ISD Highlights only on Lubbock ISD-TV!
• LubbockISD.org/TV
• Optimum & Vexus Cable 12
11/30/2025
AVP I students Marisela, Lila, Destiny, Gavin and Delilah crafted this commercial to show how their energy gum. Industria Gum helps students stay on top of their school work.
11/30/2025
Did you know that November is ? Jonas Ormond shares more about the celebration and its effect in our latest Before The Bell.
Our AVP I students got creative with commercials. Caiden and Sebastian created this great commercial to market their sports drink Corsuade.
Check out our latest episode of That's What I Call... only on Lubbock ISD-TV!
• Optimum & Vexus Cable 12
• LubbockISD.org/TV
11/29/2025
Izzy Leto was back at it for ! We're a bit behind in posting, but don't let that scare you!
11/28/2025
Need some extra energy for ? Our AVP I students have some great ideas! Aiden, Nari, Autumn and Shayne created commercials for products that help other students with their daily activities.
11/28/2025
Reuel Villarreal visited with the owners and operators of At'l Do Farms Corn Maize to learn more about the fall favorite in Lubbock for LBK On Air.
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LISD-TV has been serving the students, staff, and community shareholders of the Lubbock Independent School District for more than 30 years. The mission has been two-fold; serving as a training ground for high school students, and serving the community as a window to the assets of the Lubbock Independent School District.
The program has grown from a single course in a classroom into a fully functional 24/7 television station that can be viewed worldwide. Courses range from Introduction to TV and Advanced TV to a practicum course. Several hours of original programming are offered each week including High School Sports Live produced using a cutting-edge mobile production truck.
Many Lubbock ISD students have gone on to careers within the television industry equipped with the experience and skills gained at LISD-TV. The staff is composed of former LISD-TV students, broadcast professionals and educators with one goal in mind; to teach students the television industry and create quality, entertaining and meaningful programming.
With the support of the Lubbock community and the talented staff, teachers and students, LISD-TV has grown into a leader in television production and education.
History
LISD-TV was started in 1985 by Dr. Alice French when she proposed an Introduction to Radio and Television and Analysis of Media course at Dunbar-Struggs High school. Dr. French served as the station’s first director and station manager and began with 11 students from four Lubbock ISD high schools.
Today LISD-TV resides in a state-of-the-art facility adjacent to the Byron Martin Advanced Technology Center. Students interested in careers in broadcast news, sports production and creative services receive training on industry standard equipment. Students join LISD-TV through an Audio/Video Production course and are able to continue with the program through advanced classes, practicums and part-time assistant positions. A fully-equipped mobile unit allows LISD-TV to provide coverage of events such as football and baseball games, graduation ceremonies and fine arts programs.
Programming on LISD-TV includes a student produced newscast, a sports show and a magazine show highlighting current happenings in the school district.
Viewers can access LISD-TV programming 24- hours a day via the Internet, Suddenlink and AT&T.
For more than 30 years, LISD-TV has provided hundreds of students with hands-on experience in the exciting world of television and communications. LISD-TV continues its commitment to producing quality programming and while preparing the next generation of media professionals.