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PRSA West Texas

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Lubbock, TX
PRSA West Texas

The West Texas Chapter of PRSA is a community of public relations and communications professionals across the Southern High Plains. Interstate 20.

PRSA West Texas seeks to enrich and educate the professionals and students in our region interested in public relations. Recent college graduates to the leaders in the academic and business fields are welcome to join our organization. With monthly luncheons that invite leaders to share their expertise to special interest networking events, professional development summits, mentorship programs and

more, PRSA West Texas provides value to its members though educational programs, professional development, mentoring and peer-based support. PRSA West Texas strives to help members become more successful by providing opportunities to connect with other communications professionals who practice public relations for corporations, public relations firms, government agencies, health and medical entities, non-profit and other organizations. By promoting the highest standards of professional competence and ethics, PRSA West Texas is creating a close-knit network of professionals who come together to learn, grow and become leaders in the industry. The Chapter's region consists of the area west of Abilene and north of U.S. Our members represent nearly every practice area and professional and academic setting within the scope of public relations. We cover 69 counties in the West Texas region, including Andrews, Armstrong, Bailey, Borden, Briscoe, Carson, Castro, Childress, Cochran, Collingsworth, Cottle, Crosby, Culberson, Dallam, Dawson, Deaf Smith, Dickens, Donley, Ector, El Paso, Fisher, Floyd, Foard, Gaines, Garza, Gray, Hale, Hall, Hansford, Hardeman, Hartley, Haskell, Hemphill, Hockley, Howard, Hudspeth, Hutchinson, Jones, Kent, King, Knox, Lamb, Lipscomb, Loving, Lubbock, Lynn, Martin, Midland, Mitchell, Moore, Motley, Nolan, Ochiltree, Oldham, Parmer, Potter, Randall, Reeves, Roberts, Scurry, Sherman, Stonewall, Swisher, Taylor, Terry, Ward, Wheeler, Winkler and Yoakum.

09/21/2022

Earned media provides PR practitioners the opportunity to have their stories told by credible, objective, third-party influencers.

To discuss the ins, outs, pros, and cons of earned media, we’ve assembled a panel of experts with experience on both sides of the earned media coin.

PRSA WTX October Program — Earned Media Panel Discussion https://www.eventbrite.com/e/prsa-wtx-l-october-program-earned-media-panel-discussion-registration-423445265187

Earned media provides PR practitioners the opportunity to have their stories told by credible, objective, third-party influencers.

09/15/2022

"This window (Hispanic Heritage Month) provides for many days to commemorate this 'month,' but also many days to make a cultural mistake." - Melissa Vela-Williamson, APR, third-generation Hispanic American with cultural origins from Mexico and manager of her own firm in San Antonio, Texas.

Read more about Melissa's take on Hispanic Heritage Month in her article, published in PRSA's "Strategies & Tactics."
https://www.prsa.org/article/clarifying-hispanic-heritage-month?_zs=D0H7m&_zl=Op1J2

08/18/2022

Salud Compadres!

PRSA West Texas chapter invites all public relations professionals for drinks, tapas, and conversations about THE best career field!! Join us on Sept. 14 at 5:30 p.m. at La Diosa Cellars (901 17th St.)!

PS: We're buying your first two drinks and will provide complimentary tapas.

Let us know you'll be there: RSVP to [email protected]

07/08/2022

Today's PRSA SmartBrief presents two articles that represent opposite ends of the spectrum when it comes to PR.

"When executed correctly, volumetric storytelling should provide a “3D experience, letting the people interact” with the subject, be it a person or a product," says Shlomi Ron, CEO of the Visual Storytelling Institute. The problem with new technologies is that potential can be demonstrated, but practical use is harder to show.
https://martech.org/think-about-marketing-in-three-dimensionPRSA

Not ready to say, "Beam me up, Scotty?"

Rest assured, "Old School practices" — think in-person media tours, manual media research, phone calls, and wire distribution — still have a place in PR.
https://crenshawcomm.com/blogs/four-old-school-pr-tactics-you-shouldnt-retire-just-yet

06/30/2022

Professional communicators wield incredible power as influencers in their organizations, industries and society.

PRSA West Texas Chapter members ... you should have the survey via email. Please contact Danette Baker (danette.baker@tt...

06/27/2022

PRSA West Texas Chapter members ... you should have the survey via email. Please contact Danette Baker ([email protected]) if you did not receive it.

06/23/2022

2022 Anvil Winners were presented May 19 at the Edison Ballroom in New York City recognizing such top brands as UPS, Delta Airlines, St. Jude Children's Research Hospital, and Royal Caribbean. This year’s Best of Silver Anvil Award went to the Office of the Minnesota Attorney General with FGS Global, for their work on Minnesota v. Chauvin, one of the most high-profile and consequential criminal cases of the 21st century.

View PDF of winners at: https://bit.ly/3QIusx1

SPECIAL CONGRATULATIONS to PRSA WTX member Glenys Young (Editor) and Texas Tech University on being named a Bronze Anvil finalist for the university's flagship magazine, "Evermore."

PRSA members - Case studies of past Anvil Awardees also are available when you log in.

06/16/2022

Just like you, our members do more than traditional PR most days. Discover how PRSA can lead you to success, no matter what communication field you're in.

Learn more: https://bit.ly/PRSASpellsSuccess

06/15/2022

According to Muck Ruck's State of PR 2022 report:
- More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).
- Most PR pros pitch 4 or more media types—the most popular are online/digital publications, newspapers, magazines and TV.

PRSA membership provides opportunities to learn new skills through complimentary webinars like the one on July 14, "Working with Journalists in the New Communications World."

https://bit.ly/3xrF7Ud

06/14/2022

Dr. Mary Norman, President-Elect of the PRSA West Texas chapter, was elected to membership in the Texas Tech University Teaching Academy. Norman is an assistant professor of practice in the Public Relations & Strategic Communication Management within the College of Media & Communication and coordinator of the master's programs. Since its inception, the TTU Teaching Academy has been limited to no more than 20% of the university's faculty.

06/06/2022

Are you making plans to attend the Southwest District Conference? Registration rates increase on June 10.
https://prsaokc.com/meetinginfo.php?id=248

Join your fellow Southwest District members for 2 days of great speakers!

06/02/2022

UPDATE — EVENT POSTPONED!

PRSA WTX June Program — A fun and informative evening with local actors reading — VERY DRAMATICALLY — from a collection of bad press releases and media pitches!

Register today!: https://prsawtx-june-program.eventbrite.com

05/16/2022

We hosted a celebration dinner recently for the graduating Texas Tech PRSSA members. Congratulations Breahn Fisher, Joshua Wilbanks and Alison Rodriguez on your recent graduation! We're proud of you and look forward to having you as colleagues.

05/09/2022

Today's member Monday celebrates recent recognitions for Glenys 'Bolls' Young, our chapter treasurer!

05/02/2022

It's Meet Our Members Monday — and one final statement about the value of the APR as we closed out APR month (April) this past weekend.

We asked our chapter members why they chose to earn the credential that positions PR pros as leaders and mentors in the competitive public relations field.

Lisa Du Bois Low, MBA, APR, notes that public relations was not available as a major or a minor when she began her academic career in 1986.

Visit https://bit.ly/38IQNci to learn how you can join Lisa and PR pros nationwide who have earned the APR credential.

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